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US disc rentals top $5.65B in revenue for 2011. Do you rent or buy?


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#1 of 7 OFFLINE  

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Posted April 29 2012 - 10:17 AM

Rentrak recently announced that total DVD and Blu-ray Disc rental revenue topped $5.65B for 2011.


However, while rental is still the number one choice for consumers, in Q4 2011, the DVD and Blu-ray rental market was down 21.3% versus a year ago with the major growth area for disc rentals in Q4 being in the kiosk channel, which grew by 28%. What Rentrak doesn't compare to is the optical disc market in terms of purchases for the same quarter and streaming media.


I guess this gets down to the bigger question on if we are renting or purchasing.  I know that I cancelled my Netflix subscription last year when the went crazy and changed their entire pricing model.  I then found out how nice Redbox was.  However, I still haven't rented much and still purchase my Blu-ray discs when they hit a certain price point.

Do you rent, buy, stream or all of them?!


Some other interesting data is the top 10 rentals for 2011 in both DVD and Blu-ray


Rentrak's Home Video Essentials Top-10 Renting DVDs of 2011:

RANK

TITLE

BOX OFFICE ($M)

STUDIO

RELEASE DATE

1

Red

$90.38

Summit Ent. (NYSE: LGF)

01/25/2011

2

Due Date

$100.54

Warner Bros. (NYSE: TWX)

02/22/2011

3

Little Fockers

$148.44

Universal (NYSE: CCS)

04/05/2011

4

Unstoppable

$81.56

Fox (NASDAQ: NWS)

02/15/2011

5

The Social Network

$96.96

Sony (NYSE: SNE)

01/11/2011

6

Bridesmaids

$169.21

Universal (NYSE: CCS)

09/20/2011

7

The Tourist

$67.63

Sony (NYSE: SNE)

03/22/2011

8

The Lincoln Lawyer

$58.01

Lionsgate (NYSE: LGF)

07/12/2011

9

The Fighter

$93.62

Paramount (NASDAQ: VIA)

03/15/2011

10

Dinner For Schmucks

$73.03

DreamWorks

01/04/2011


Rentrak's Home Video Essentials Top-10 Renting Blu-ray Discs of 2011:

RANK

TITLE

BOX OFFICE ($M)

STUDIO

RELEASE DATE

1

Red

$90.38

Summit Ent. (NYSE: LGF)

01/25/2011

2

Pirates Of The Caribbean: On Stranger Tides

$241.07

Disney (NYSE: DIS)

10/18/2011

3

Transformers: Dark Of The Moon

$352.39

Paramount (NASDAQ: VIA)

09/30/2011

4

Harry Potter And The Deathly Hallows Part 1

$295.98

Warner Bros. (NYSE: TWX)

04/15/2011

5

Captain America: The First Avenger (2011)

$176.65

Paramount (NASDAQ: VIA)

10/25/2011

6

Unstoppable

$81.56

Fox (NASDAQ: NWS)

02/15/2011

7

Due Date

$100.54

Warner Bros. (NYSE: TWX)

02/22/2011

8

Tron: Legacy

$172.06

Disney (NYSE: DIS)

04/05/2011

9

Fast Five

$210.03

Universal (NYSE: CCS)

10/04/2011

10

Inception

$292.58

Warner Bros. (NYSE: TWX)

12/07/2010






#2 of 7 OFFLINE   Ryan-G

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Posted April 29 2012 - 12:14 PM

If it's a movie I think I'll want to watch more than once, I'll buy it. Which is 95% of the movies I watch. If it's a movie I'm pretty sure I'll only watch once, I'll stream it on X-box live. I don't rent movies, I have a long history of being *really* late returning them. It pretty consistently ends up being cheaper for me to buy it than it would be to rent it.

#3 of 7 OFFLINE   Matt Hough

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Posted April 29 2012 - 02:13 PM

I mostly buy those I think will have replay value (the latest Mission Impossible is an example). If it's a movie I have great curiosity about but am not sure if it's for me and I want to satiate my curiosity now, I'll rent from Redbox. (My last rental from them was The Fighter).


For the others, I wait for it to show up on HBO, Showtime, or Starz, and then if I like it and want to see it multiple times, I'll buy it (at usually a very reduced price since they get to paycable about a year after their theatrical release).



#4 of 7 OFFLINE   Johnny Angell

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Posted April 29 2012 - 02:46 PM

It's interesting that only 3 of the blu-ray titles on are the DVD list. I would have thought they would have more in common. Red topped both lists? Isn't that the Red Riding Hood movie that was a big stinker?
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#5 of 7 OFFLINE   Carl Johnson

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Posted April 29 2012 - 03:21 PM

I stream movies or television programs on Netflix almost every day.  I'd estimate that I buy about ten blu ray titles per year.


I would estimate my collection of blu rays and DVDs to be around 100.  That's not a huge number but having 100 of my favorite movies on disc and a virtually unlimited supply of streaming titles available instantly I don't have any desire to do rentals.


#6 of 7 OFFLINE   Scott Merryfield

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Posted April 29 2012 - 11:40 PM

I had been renting a few BD's of films I had not yet seen instead of blind purchasing, but our local Blockbuster store closed a couple of months ago. I do not rent enough to justify a monthly fee service like Netflix, so I may try Redbox, which has a kiosk at our local grocery store.

#7 of 7 OFFLINE   Matt Hough

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Posted April 30 2012 - 12:21 AM


Originally Posted by Johnny Angell 

It's interesting that only 3 of the blu-ray titles on are the DVD list. I would have thought they would have more in common. Red topped both lists? Isn't that the Red Riding Hood movie that was a big stinker?


I believe it's the Bruce Willis action movie with Helen Mirren.