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VIZIO Announces New CinemaWide and Theater 3D HDTVs


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#1 of 14 OFFLINE   Ronald Epstein

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Posted January 10 2012 - 01:09 AM


 
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[img]http://noydcom.com/press_release/srs/11_27_07/clear_spacer.gif[/img] [img]http://noydcom.com/press_release/vizio/1_10_2012-2/top_logo.jpg[/img][img]http://noydcom.com/press_release/vizio/1_10_2012-2/Top_Header.jpg[/img]
  Irvine, CA and (CES) Las Vegas, Nevada - January 10, 2012 - VIZIO, announces the introduction of the first CinemaWide™ HDTVs with Theater 3D and VIZIO Internet Apps® (V.I.A.). The very first in the North American market with an ultrawide 21:9 aspect ratio, CinemaWide HDTVs are the ultimate display for cinema enthusiasts to enjoy films as they were created for the movie theater, in the CinemaScope 2.35:1 aspect ratio without the black bars as seen on conventional HDTVs.

[img]http://noydcom.com/press_release/vizio/1_10_2012-2/XVT_3D_580CM_Carton_F_fantasy_football-sm.jpg[/img] This uncompromising cinematic experience allows CinemaWide viewers to see each frame of the movie as the director intended, for a more immersive 2D and 3D movie and gaming experience at home. In addition, CinemaWide HDTVs feature V.I.A. functionality with the unique ability to allow users to view apps side-by-side with full-size and full HD resolution 16:9 programming. "VIZIO CinemaWide provides the most accurate, broadest canvas for me to paint my film's vision," said award-winning cinematographer, Mauro Fiore, ASC. "Finally my films can be seen at home the way they were intended - in 21:9 aspect ratio."

Three CinemaWide sets are being introduced - the 50-inch XVT3D500CM, the 58-inch XVT3D580CM and the 71-inch XVT3D710CM. Each of these products will be on display at VIZIO's private showcase at the Wynn Hotel in Las Vegas during the Consumer Electronics Show, January 10 - 13, 2012.

"One of our most exciting introductions this year is our new CinemaWide HDTVs, which are a dream come true for movie lovers seeking that truly immersive theater experience which is only possible on a 21:9 aspect ratio display," said John Schindler, VIZIO VP of Product Management. "Our perception is that consumers will immediately embrace the CinemaWide concept as soon as they experience it for themselves, not only because it enhances their enjoyment of films and games, but because it also enables them to simultaneously enjoy VIZIO Internet Apps without compromise to 16:9 content."

Full Contact 2D and 3D
VIZIO CinemaWide delivers the true movie theater viewing experience at home by supporting the ultrawide 21:9 aspect ratio that renders films shot in the CinemaScope format without any black bars or loss of content as is sometimes experienced when films are cropped for 16:9 screens.

Big-budget Hollywood blockbusters and the majority of new productions are filmed in the much wider 2.35:1 or 2.39:1 aspect ratios, while today's HDTVs have a standard aspect ratio of 16:9.

CinemaWide HDTVs are the first with the ability to display films in their native CinemaScope aspect ratio, as well as intelligently scale up 16:9 content so users can enjoy a more immersive experience from all their favorite titles, from classics to today's latest films, without the distraction of black bars and loss of valuable screen real estate.

Interactive TV: Uncompromising Side-By-Side App + TV Experience
With CinemaWide HDTVs, users can enjoy interactive TV through an enhanced smart TV experience using the award-winning V.I.A. platform. CinemaWide HDTV ensures a seamless V.I.A. experience when watching TV by displaying apps side-by-side next to a pixel-perfect 16:9 full HD image. CinemaWide LCD HDTVs are the first sets in the market to offer this capability, allowing users to simultaneously browse and use V.I.A. on the left side of the screen without missing anything from their 16:9 programming on the right. Whether it's checking a fantasy football lineup while watching a game, catching up with friends over Facebook or Twitter while watching TV, or tracking a personal portfolio while watching financial news headlines, viewers can complement their TV experience like never before.

At the touch of a button, the V.I.A. ecosystem provides an ever-expanding range of apps, over 75,000 movies and TV shows and more, from the best online services and content providers, including: Hulu Plus™, Amazon Instant Video, Facebook®, Flickr®, Netflix®, Rhapsody®, Pandora®, Twitter™, VUDU®, Yahoo!® TV Widgets and Fandango.

Also the Yahoo! Connected TV store makes its debut today on V.I.A. enabled HDTVs. Yahoo! Connected TV Store provides consumers easy access to more than 180 free and paid TV apps from leading brands including Amazon, CBS, Showtime, Pandora, USA Today, Wall Street Journal, AT&T, iHeart-Radio, Fandago, and QVC. TV apps provide engaging content designed to complement TV viewing and include news, entertainment, finance, sports, games, social networking, music, photo sharing, shopping, and more. For more information on the Yahoo! Connected TV Store, visithttp://connectedtv.yahoo.com.

Navigating the V.I.A. platform is simple and comfortably accessible from anywhere in the room, thanks to the premium Bluetooth universal remote control with its integrated QWERTY keypad. Built-in 802.11n Wi-Fi and one of the industry's easiest setup experiences make it quick to connect to the Internet over a wireless connection.

Full Screen 3D
All CinemaWide HDTVs can also display 3D content delivered from a 3D-capable source, such as a 3D Blu-ray player, set-top box, or gaming console. Featuring VIZIO's Theater 3D technology, these TVs render a superior crystal-clear, flicker-free 3D picture that's up to two times brighter than conventional active shutter LCD TVs, with significantly less crosstalk, a wider horizontal viewing angle, and smoother fast motion scenes.

The accompanying Theater 3D eyewear produces far less eyestrain and headaches than conventional active shutter glasses, and is battery-free, lightweight and comfortable. Up to four pairs of Theater 3D glasses are provided with each set, and are also available in a rapidly growing range of styles and colors from brand name designers. They can even be used in most 3D movie theaters.

Completing the Picture
VIZIO's advanced TV technologies deliver state of the art performance to please the most demanding viewers. These are the first* TVs capable of displaying CinemaWide Full HD resolution (2560 x 1080p), providing the finest detail available to date, whether viewing 2D or 3D films, games or TV programming. The 50-inch XVT3D500CM and 58-inch XVT3D580CM feature VIZIO's Edge Lit Razor LED™ backlight LCD with Smart Dimming™ technology. VIZIO's Smart Dimming intelligently controls each set's array of LEDs, which is organized in zones. Working frame by frame, based on the content being displayed, Smart Dimming adjusts brightness in precise steps down to pure black (where the LED is completely off). This cutting-edge technology minimizes light leakage and enables a Dynamic Contrast Ratio of 1,000,000 to 1 for stunning picture quality. Both sets have a 120Hz refresh rate for smooth images, even with fast moving sports action.

The 71-inch XVT3D710CM takes performance to an even higher level, using VIZIO's Full Array TruLED™ backlighting with Smart Dimming™ technology. Using over 120 zones across the entire display, TruLED backlighting is able to control specific areas of the image to a much finer degree than edge-lit sets, resulting in even deeper blacks and higher contrast, with life-like images that "pop" off the screen with an incredible 20,000,000:1 Dynamic Contrast Ratio. A 240Hz SPS (Scenes per Second) refresh rate renders amazing detail and clarity in fast motion scenes.

Stunning CinemaWide images call for equally impressive audio, which is delivered with the latest high performance audio technologies from SRS Labs. SRS technologies help deliver an immersive, virtual, high definition surround sound through StudioSound™ HD - the ultimate all-in-one audio suite designed specifically for flat panel TVs. StudioSound HD delivers an immersive and natural surround sound by using only the built-in TV speakers. The suite also delivers remarkably crisp and clear dialog, rich bass, an elevated soundstage and consistent, spike-free volume levels. Here are a few performance details and specifications for the new CinemaWide sets:

CinemaWide Series™

[img]http://noydcom.com/press_release/vizio/1_10_2012-2/graph.jpg[/img] For more information on when CinemaWide HDTVs will be available please visit www.vizio.com/ces.

# # #

*VIZIO is the first company in the United States to deliver CinemaWide HDTVs in an ultrawidescreen 21:9 aspect ratio.

** Viewing this type of content may require Internet access, separate equipment and/or subscription services which are not provided

Source: VIZIO, Inc.


 
 
[img]http://noydcom.com/press_release/vizio/1_10_2012-2/top_logo.jpg[/img][img]http://noydcom.com/press_release/vizio/1_10_2012-2/Top_Header2.jpg[/img]
  Irvine, CA and (CES) Las Vegas, Nevada - January 10, 2012 - VIZIO, America's #1 HDTV Company*, announces its comprehensive new lineup of HDTVs featuring Theater 3D™ technology and VIZIO Internet Apps®. Ranging in screen size from 32 to 71 inches across VIZIO's E-, M-, and XVT- Series, these smart TVs with superior 3D capability offer the ideal combination of performance, picture quality and entertainment on demand for every family.

[img]http://noydcom.com/press_release/vizio/1_10_2012-2/3d_group-sm.jpg[/img]

The new E-Series lineup includes the 32-inch E3D320VX, the 42-inch E3D420VX and the 47-inch E3D470VX. M-Series models include the 47-inch M3D470KD, the 55-inch M3D550KD and the 65-inch M3D650SV. And for those seeking premium performance and features, the R-Series offers the 42-inch R3D420VS, 47-inch R3D470VS, 55-inch R3D550VS and 65-inch R3D650VS.

In addition, VIZIO is introducing XVT Series CinemaWide™ HDTVs with a 21:9 aspect ratio. These models include the 50-inch XVT3D500CM, the 58-inch XVT3D580CM and the 71-inch XVT3D710CM. VIZIO will demonstrate the new lineup at their private showcase at the Wynn Hotel in Las Vegas during the Consumer Electronics Show, January 10 - 13, 2012.

"With expanded entertainment options from TV apps and 3D movies, sports and games, consumers expect more from their TV than just great picture quality," stated John Schindler, VIZIO VP of Product Management. "That's why we've worked tirelessly with our suppliers and partners to create a full lineup for 2012 that gives our customers the best in class smart TV experience with VIZIO Internet Apps®, along with our award-winning Theater 3D™ technology at an unmatched value for every household."

Recent recognition for VIZIO Theater 3D™ includes the prestigious "Best of What's New" award from Popular Science Magazine as well as from entertainment industry leaders that are driving 3D content creation. Director James Cameron, speaking to the National Association of Broadcasters, recently projected the next big "threshold" in home 3D adaption will be marked when passive 3D sets become the dominant 3D product, in place of active 3D TVs.

Cameron said: "Instead of having a few-hundred-dollars-a-pair of active glasses, making sure they're all charged up and are they working and are they switched on, there'll be a bowl of disposable - we like to say recyclable - cheap plastic glasses that work very well in decoding the image to the left and to the right eyes. If you're having a Super Bowl party, you'll have a bowl on the coffee table, and if the kids sit on a pair of glasses there's no major scold, just a minor scold. And that's going to accelerate adoption of 3D into the home."

The award-winning, revolutionary new technology of VIZIO Theater 3D™ delivers crystal-clear, flicker-free 3D that's up to two times brighter than current active shutter LCD TVs, with significantly less crosstalk, a wider horizontal viewing angle, and much less blurring with fast motion. Theater 3D™ eyewear produces less eyestrain and headaches than active glasses, and is battery-free, lightweight and comfortable. Up to four pairs of Theater 3D™ glasses are included with each TV set, and they are also available in a rapidly growing range of styles and colors from brand name designers. They even work in most 3D movie theaters.

"While active 3D had an initial advantage of being the first 3D technology to come to market in the United States, passive 3D, such as VIZIO's Theater 3D™, is definitely gaining traction," said Lisa Hatamiya, research associate at IHS. "Consumers are becoming more knowledgeable about the benefits of passive 3D viewing technology. IHS research reveals a strong consumer preference for passive 3D over active 3-D in the U.S. television market. In a market driven by pricing, the lower premiums of passive 3D TVs not only will bring more value to the consumer, but also will make the technology better positioned for mass adoption."

VIZIO's Theater 3D™ utilizes circular polarization to produce superior performance and a better viewing experience. And because the technology is built right into the display, 3D audiences can use battery-free, lighter and more stylish glasses in place of the bulky, uncomfortable powered active shutter glasses required for conventional 3DTVs. VIZIO's technology team was one of the first to develop products using this approach, which helped drive VIZIO to become a market leader and major influence in the adaptation of 3D technology for the home.

"3D TV shipments in North America totaled about 300k units in the 3rd quarter of 2011, and about 30% of those were based on passive glasses technology, also known as Theater 3D™ ," noted Paul Gagnon, Director of North America TV Research for DisplaySearch." The Theater 3D™ segment should see further share growth in late 2011 and 2012."

Each model being introduced also features VIZIO Internet Apps® (V.I.A.), delivering unprecedented choice and control of web-based content directly to the TV without the need for a PC or set-top box.**

The V.I.A. experience makes top online content and services available at the touch of a button, including: Hulu Plus™, Facebook®, Flickr®, Netflix®, Rhapsody®, Pandora®, Twitter™, VUDU®, and Yahoo!® TV Widgets.

Also the Yahoo! Connected TV store makes its debut today on V.I.A. enabled HDTVs. Yahoo! Connected TV Store provides consumers easy access to more than 180 free and paid TV apps from leading brands including Amazon®, CBS, Showtime®, Pandora®, USA Today, Wall Street Journal®, AT&T, iHeart Radio®, Fandago®, and QVC®. TV apps provide engaging content designed to complement TV viewing and include news, entertainment, finance, sports, games, social networking, music, photo sharing, shopping, and more. For more information on the Yahoo! Connected TV Store, visithttp://connectedtv.yahoo.com.

Navigating VIZIO Internet Apps® is simple and comfortably accessible from anywhere in the room thanks to the premium Bluetooth universal remote control with its integrated QWERTY keypad (select models). Built-in 802.11n WiFi and one of the industry's easiest setup experiences make it quick to connect to the Internet over a wireless connection.

High performance audio technology from SRS Labs further enhances the viewing experience. SRS StudioSound™ HD is the ultimate all-in-one audio suite designed specifically for flat panel TVs. StudioSound™ HD delivers an immersive, virtual, high definition surround sound through the built-in TV speakers. The suite also delivers remarkably crisp and clear dialog, rich bass, an elevated soundstage and consistent, spike-free volume levels.

Below are details on each of the new VIZIO HDTVs with Theater 3D™ and VIZIO Internet Apps®, being introduced at CES 2012. For more information, please visit www.vizio.com/ces.

VIZIO 2012 HDTVs with Theater 3D® and VIZIO Internet Apps®

[img]http://noydcom.com/press_release/vizio/1_10_2012-2/graph2.jpg[/img]

VIZIO CinemaWide™ Theater 3D™ Series

[img]http://noydcom.com/press_release/vizio/1_10_2012-2/graph2.jpg[/img]

* Source: IHS iSuppli Corporation Research Q4 2011 Market Tracker Report of Q4 2010 - Q3 2011.

** The VIZIO Internet Apps® (V.I.A.) platform requires Internet access, equipment and subscription services that are not provided

# # #

Source: VIZIO, Inc.

About VIZIO VIZIO, Inc., "Entertainment Freedom For All," headquartered in Irvine, California, is America's HDTV and Consumer Electronics Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead in U.S. TV sales. Since 2007 VIZIO HDTV shipments remain in the TOP ranks in the U.S. and was #1 for the total year in 2009. VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics. VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, Good Housekeeping's Best Big-Screens, CNET's Editor's Choice, PC World's Best Buy and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

The V, VIZIO, TruLED, Extreme VIZIO Technology XVT, VIZIO Internet Apps, 480Hz SPS, 240Hz SPS, Thin Line, Smooth Motion, Razor LED, Smart Dimming, Theater 3D, Cinema , Entertainment Freedom For All names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.


 
 
 


Ronald J Epstein
Home Theater Forum co-owner

 

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#2 of 14 OFFLINE   Sam Posten

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Posted January 10 2012 - 03:35 AM

Wrong forum?

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#3 of 14 OFFLINE   Michael TLV

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Posted January 10 2012 - 05:45 AM

Greetings Always cool info. Didn't Vizio show this at a previous show and it became vaporware? I wonder how well the 21:9 sets will work and whether they end up degrading all the 2.39:1 images to 720 P quality. regards
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#4 of 14 OFFLINE   Douglas Monce

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Posted January 10 2012 - 09:09 PM

Greetings Always cool info. Didn't Vizio show this at a previous show and it became vaporware? I wonder how well the 21:9 sets will work and whether they end up degrading all the 2.39:1 images to 720 P quality. regards

My understanding is that they scale the images (zoom in on them) to fill the screen. The actual resolution of a Scope image will still be the same, 1920 x 815 after the black bars are cut off, but will be scaled to 2560 x 1080. Doug
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#5 of 14 OFFLINE   Michael TLV

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Posted January 10 2012 - 10:19 PM

Greetings Thanks ... the dreaded scaling word. Will that do harm to the image? It does on all 1080p displays that zoom their image a measely 2% to create overscan out of the box. That zooming degrades resolution to effectively 720p quality. I've only seen one display where the scaling did not affect the resolution nearly as much ... a $75000 Runco d73 double stack DLP projector doing 2.35. For more on the degradation of 1080p content ... go read the article at www.TLVEXP.com Regards
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#6 of 14 OFFLINE   GeorgeAB

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Posted January 11 2012 - 05:33 AM

Greetings Thanks ... the dreaded scaling word. Will that do harm to the image? It does on all 1080p displays that zoom their image a measely 2% to create overscan out of the box. That zooming degrades resolution to effectively 720p quality. I've only seen one display where the scaling did not affect the resolution nearly as much ... a $75000 Runco d73 double stack DLP projector doing 2.35. For more on the degradation of 1080p content ... go read the article at www.TLVEXP.com

Michael, Was this the article you are referring to on your site?: http://www.tlvexp.ca...people-are-not/ Does not also the same consequence occur when scaling for anamorphic lens equipped, constant image height, projection systems? I have assumed that it is universally observed that larger but softer is not much of an improvement after all.

#7 of 14 OFFLINE   Sam Posten

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Posted January 11 2012 - 07:34 AM

Either my post didn't make it or was deleted, but in case it's the first I'll say it again: Ultrawidescreen is the dumbest idea ever and the sooner it is killed the better. Vizio are foolish for even pursuing it and are confusing customers in the process. Kill it with fire.

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#8 of 14 OFFLINE   mattCR

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Posted January 11 2012 - 07:49 AM



Originally Posted by Sam Posten 

Either my post didn't make it or was deleted, but in case it's the first I'll say it again:
Ultrawidescreen is the dumbest idea ever and the sooner it is killed the better. Vizio are foolish for even pursuing it and are confusing customers in the process. Kill it with fire.



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#9 of 14 OFFLINE   Charles Smith

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Posted January 11 2012 - 08:12 AM

I've got a feeling this is too stupid to ask, but...


Do people who would buy such a thing intend to never watch anything that isn't 2.35:1?  Do they stretch all other program material to fill their screen?  Or do they actually accept pillarboxing on everything other than 2.35, whereas they apparently couldn't abide horizontal black bars on a 16x9 screen?


As for the ad's "2.35:1 format most commonly used by filmmakers today"...  Is it?  (I don't know, I'm just asking.)



#10 of 14 OFFLINE   Jason Charlton

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Posted January 11 2012 - 09:51 AM

Several of us discussed this very topic earlier this year:


http://www.hometheat...e-hdtv-led-lcds


I didn't "get it" then, and I still don't "get it".  I'm with Sam.  This seems like a silly solution to a problem that doesn't exist.


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#11 of 14 OFFLINE   Sam Posten

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Posted January 11 2012 - 12:25 PM

GOOD LINK. For the record I feel even more strongly AGAINST this dumb idea than I did last year! damn I made some good points tho =p

Pick your poison. If you are watching exclusively super-widescreen movies then this set may be your best choice. The VAST MAJORITY of people however are going to benefit with sets that are in the current HD broadcast ratio of 1.85 and adjusting to pillar box black bars on the side for 1.66/1.33 content and letterbox black bars on top and bottom for anything at all over 1.85, in varying degrees of thickness depending on HOW WIDE the super-widescreen film is. 1.85 is a nice compromise. You can have CIH _projectors_ that adjust for their content's width. You CANNOT have a CIH _flat panel_ that does anything but put black (or another color) bars when it encounters content not in the panel's aspect ratio. So I personally see VERY LITTLE value in ultrawidescreen monitors with the possible exception of video gaming if you can make your content work on them. --- I think nobody is agreeing with you not because we don't understand your points but because we believe you to be, well, wrong. I think you would find that all of us would agree with you if you were talking about CIH technology like a projector. While most of us think that is an interesting and 'cool' solution, buying into it doesn't make financial sense given the realities of the marketplace right now. But buying an expensive flat panel where the vast majority of content will be ill formatted doesn't make sense, financially or visually, in the favor of the few times when true widescreen material would look marginally more awesome. It would be a VAST waste of money and produce an unsatisfying experience for all viewers. Think about it this way, a 71" 21:9 monitor has about the same height as a 55" 16:9 unit at a much greater cost. Most users would gladly sacrifice the width and buy a 65" 16:9 flat panel (for less money) and have it fit a LOT more of their content correctly. ---- Home theater isn't just movies. And even movies aren't all about the 'scope effect. Some of the best movies ever made are in 4:3.... You can't find a bunch of people who will push harder to find material in their original aspect ratio, with all the detail the original creator's intended. But each bit of material has been set in stone in one of a myriad of different formats. 4:3 TVs had their set of disadvantages and 21:9 have theirs. 16:9 provides a remarkably effective compromise that just so happens to be the standard that HDTV broadcasts are formatted to for now and for the LONG foreseeable future.


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#12 of 14 OFFLINE   Douglas Monce

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Posted January 12 2012 - 04:14 AM

I've got a feeling this is too stupid to ask, but... Do people who would buy such a thing intend to never watch anything that isn't 2.35:1?  Do they stretch all other program material to fill their screen?  Or do they actually accept pillarboxing on everything other than 2.35, whereas they apparently couldn't abide horizontal black bars on a 16x9 screen? As for the ad's "2.35:1 format most commonly used by filmmakers today"...  Is it?  (I don't know, I'm just asking.)

There was a time in the mid 1980's when it looked like scope films were on their way out. There were two reasons for this. The studios had the idea that future revenue would be coming from television, and scope films were difficult to show on TV. This was about the time that David Lean was forced to shoot Passage to India in 1.85:1 because HBO was putting up the lions share of the money. Add to that for some reason there was a shortage of Panavision scope lenses about that time. I know that Richard Donner wanted to shoot Lethal Weapon (1985) in the scope format, but the lenses just weren't available. The advent of Super 35 with its ability to frame for 2.35:1 and protect for 1.85:1 or even 1.33:1 changed things, and more and more films started shooting for the scope ratio. Today because of this ability, the notion of what is the OAR is sometimes somewhat fuzzy. Often the answer is, it depends. However I would say that today about half or perhaps more of the films made are framed for 2.35:1. Doug
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#13 of 14 OFFLINE   Douglas Monce

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Posted January 12 2012 - 04:18 AM

I think the value of these ultra wide TVs might not be in their ability to show 2.35:1 films, but rather there ability to display content from multiple sources at once. You could have a vertical computer display on one side, and be using the rest of the screen to for a Skype call. Just one example of the ways it could be used that we simply haven't thought of yet. I think Vizio MIGHT be thinking a little beyond the limited scope of home theater. Doug
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#14 of 14 OFFLINE   Michael TLV

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Posted January 17 2012 - 06:35 PM

Greetings Alan, yes that was the article I was referring to. There is another article upcoming that looks at 2.35 anamorphic lens systems and how they compare to projectors with zoom memory. The results may surprise some ... or not at all. But sure to make some dealers cringe a bit. That goes live in a week or so. regards
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