Delivering the Latest Promotional Video Clips in 3D on BRAVIA HD/3D LCD Televisions
SAN DIEGO, July 13, 2011 - Sony Electronics, Inc. today announced the launch of “3D Experience”, a new, free of charge on-demand streaming service offering a range of promotional video clips and trial content in 3D, including highlights of “Wimbledon 2011”, all in stunning 3D. The service*1 will be available beginning today to owners of 3D capable Sony “BRAVIA” LCD TVs*2 immediately after purchase and without registration, and plan to expand to “Blu-ray Disc” Players and “Blu-ray Disc” Home Theater Systems. It will initially launch in five countries: the U.S., Canada, U.K., Germany and France.
“3D Experience” will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles*3 available at launch. Content available via this service will include highlights of “Wimbledon 2011,” movie trailers from releases such as “Green Hornet™” and “Monster House” in 3D, promotional clips of original 3D programming from 3net (the U.S. 3D television network from Sony, Discovery and IMAX) and 3D promotional music video clips. Highlights of the “FIFA 2011 Women’s World Cup Germany” will be also available in the U.S. Going forward, Sony plans to further expand the content line-up and promote “3D Experience” among content holders as a forum through which to showcase their 3D offerings.
Through “3D Experience”, Sony will provide an environment where users can actively discover and enjoy a variety of 3D content to further enrich their 3D entertainment experience.
*1: Recommended internet connection speed of 10Mbps.
*2: All 2011 models of 3D capable BRAVIA with “BRAVIA Internet Video”.
*3: As of July 13, 2011
*“Sony” and “BRAVIA” are registered trademarks or trademarks of Sony Corporation.
*All other trademarks or registered trademarks are the property of their respective owners
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