Towergrove
Screenwriter
- Joined
- Jan 7, 2011
- Messages
- 1,150
- Real Name
- Sarah
http://www.multichannel.com/article/468831-TWI_CFO_Martin_Flixster_s_Key_to_Digital_Strategy.phpSpeaking at the Barclays' Global Communications, Media & Technology conference in New York, Martin said that Flixter is an integral part of Time Warner's goal to help consumers manage their collection of digital movies better, along with industry consortium Digital Entertainment Content Ecosystem's UltraViolet-branded system.
"Flixter for us, is essentially the consumer front end that will be plugged into Ultra Violet," Martin said, adding that the goal is to create a service that will enable consumers to download their existing DVDs, buy or rent new content online and manage it all in one place.
"It is a very big deal, and I think we're going to be talking a lot more about it in the coming months," Martin said.