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BVHE Press Release: Mars Needs Moms (Blu-ray) (3D Blu-ray)

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#1 of 2 OFFLINE   Ronald Epstein

Ronald Epstein

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Posted May 06 2011 - 09:42 AM


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#2 of 2 OFFLINE   benbess



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Posted May 06 2011 - 01:13 PM

I have not seen this film, but it was one of the biggest box office disasters in all of movie history. It had a budget of $150, and Disney probably spent maybe another $75 million on prints and promo worldwide. So, a total negative cost of maybe c. $225 million, compared to box office returns of $36 million world wide. Since theater owners keep some of that 36, it looks like a cool loss of about $200 million for Disney before the video comes out and starts chipping away at that. But I don't think the video release or cable or TV will ever be able to erase that kind red ink...

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