A new competitor emerges! This time in the form of a company formed by the founder of Oppo Pete Lau, who has some interesting ideas on what matters:
With the likes of Xiaomi, Meizu, Huawei, Nubia and IUNI all participating in the fierce price war in China, it may seem like there's barely any space left for a newcomer. But OnePlus' Lau disagrees, claiming that while the competitors offer attractive prices, they aren't serious enough about their products in terms of design, battery life, build quality, software and camera performance.
Having seen how successful Oppo did in the overseas market via the e-commerce channels, Lau decided to give it a shot both locally and internationally by forming OnePlus, which is totally separate from his former company (with the exception of the current OEM relationship and a few common investors up top). His company's mantra is "never settle," in the sense that consumers shouldn't have to settle with lesser quality and limited options for the sake of cheaper prices.
Consider me intrigued!