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Do you watch streaming video? If so, which service do you use? Hulu had more video ad viewers than anyone else

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Posted April 15 2011 - 03:14 PM

It's amazing to see Hulu continue to gain in market share, even with a pay service offering.

Comscore just announced that Hulu had more video ad viewers than anyone else in the month of March.


Americans viewed 4.3 billion video ads in March, with Hulu generating the highest number of video ad impressions at more than 1.2 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views, followed by Adap.tv (553 million) and BrightRoll Video Network (398 million). Time spent watching videos ads neared 1.9 billion minutes during the month, with Hulu delivering the highest duration of video ads at 520 million minutes. Video ads reached 43 percent of the total U.S. population an average of 33 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 47 over the course of the month.



Compare the amount of video ads on Hulu to all Microsoft properties!  Pretty amazing.

What streaming video service do you use?

#2 of 3 OFFLINE   Cameron Yee

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Posted April 15 2011 - 06:51 PM

Maybe it's an indicator of something, but I've heard of Hulu but I have not heard of the other three.

When looking to watch shows I missed, I usually go to Hulu or direct to the broadcaster's website. Mondays are the perfect example as Chuck conflicts with How I Met Your Mother, so I usually wind up going to CBS to watch the latter.

One thing leads to another at cameronyee.com

#3 of 3 OFFLINE   Josh Steinberg

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Posted April 16 2011 - 04:37 AM

I have a Roku box but have found that other than the MLB.tv subscription, I haven't used it very often for anything else.  I thought Netflix streaming would be pretty cool, but their selection is often very limited.  I don't expect them to have everything (well, OK, maybe part of me does...) but for a service that's been saying lately that they consider themselves more of a streaming than a mail business, the selection is surprisingly limited.

I tried Hulu Plus for a month to stream on the Roku, and was extremely disappointed.  What they don't tell you when you sign up for it is that there are a lot of programs that you can view on their website that they don't have the rights to stream to a Roku or other box-type device, which is just beyond ridiculous.  Definitely not worth $10 a month when it's not viewable on the device I bought to view Hulu with.  I think if you subscribe to that kind of service, it should make absolutely no difference whether you're watching it on a computer or a streaming box or anything else.  (Imagine spending money on a magazine subscription and being told you were only allowed to read it in certain rooms of the house...ludicrous.)

All of this stuff has great potential, but the rights and licensing issues seem to be so convoluted at this point.  Hopefully that's something that gets addressed down the road.