I went into the article very angry based on the post here.
I didn't read anything about avoiding pop-out.
In fact, I was ready to slam Cameron if he indeed had said that.
After all, Cameron is backing glasses-free home technology that
can't do pop-out. If Cameron had actually said that Directors should
avoid it, I would have cried "foul" based on the limitations of the
technology he was backing.
Thank Goodness this story was everything but what I was expecting.