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Press Release: Dolby Collaborates with Sonic to bring Dolby Digital Plus to RoxioNow

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#1 of 1 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul

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  • Join Date: Jul 03 1997

Posted November 03 2010 - 07:28 AM

Dolby Collaborates with Sonic to Bring Dolby Digital Plus to RoxioNow

Leverages RoxioNow cloud to expand reach of its premium audio format

Novato and San Francisco, Calif., November 3, 2010—Sonic Solutions (NASDAQ: SNIC) and Dolby Laboratories, Inc. (NYSE: DLB) today announced a collaboration to deliver Dolby® Digital Plus through the RoxioNow™ entertainment platform.

The RoxioNow platform encompasses the complete Sonic Solutions® range of Hollywood to Home™ products for the creation, distribution, and enjoyment of streamed and downloaded digital entertainment. Dolby technology is enabling the RoxioNow platform to bring high-quality surround sound experiences to more online entertainment services and a broad, multi-manufacturer network of connected devices.

Dolby Digital Plus is a premium audio format offering the efficiency, interoperability, and flexibility online content delivery services, Blu-ray Disc™ manufacturers, broadcasters, mobile phone makers, and other entertainment providers want in next-generation products and services.

“RoxioNow is designed to help studios, device makers, and retailers bring outstanding entertainment to connected devices,” said David Cook, General Manager, RoxioNow for Sonic Solutions. “Dolby Digital Plus represents exacting audio expertise combined with a highly versatile and efficient technology that helps emphasize the realism, excitement, and emotion of a movie. We are delighted to work with Dolby to add its exciting technology to our palette of services that are sure to delight movie lovers everywhere.”

Sonic will make content enabled with Dolby Digital Plus available via its cloud-based digital locker system for connected devices.

“We’re always looking for innovative ways to bring the Dolby cinematic experience to people at home,” said John Griffin, Senior Director, Connected Electronics, Dolby Laboratories. “We’re excited to work with Sonic to build Dolby Digital Plus into the RoxioNow services and digital locker.”

Tens of millions of TVs, set-top boxes, Blu-ray Disc players, audio/video receivers, and mobile phones have shipped to date with Dolby Digital Plus. For online and streamed media applications,

Dolby Digital Plus supports up to 7.1 channels of premium-quality surround sound and gives consumers access to more content while they experience all of the enveloping surround sound that Blu-ray Disc, high-definition broadcast, and streamed and downloaded media make possible.

About RoxioNow

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a rapidly expanding, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones, and mobile media devices. RoxioNow enables storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios’ direct-to-consumer initiatives. The platform allows these companies to participate in the entertainment supply chain, add value to product offerings, and form ongoing relationships with customers. “Powered by RoxioNow” stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite devices and, through the RoxioNow online entertainment library, access their content at any time, on any RoxioNow-powered device.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visitwww.dolby.com for more information.

About Sonic Solutions

Sonic Solutions (NASDAQ: SNIC) enables digital media from Hollywood to home. For more than a decade, Sonic products, service, and technology brands including Roxio®, RoxioNow, DivX®, and MainConcept,have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood studios, retailers, consumer electronics manufacturers, and PC OEMs that provide consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California. Learn more at www.sonic.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S1023594 DLB-G


Ronald J Epstein
Home Theater Forum co-owner


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