Jump to content



Sign up for a free account to remove the pop-up ads

Signing up for an account is fast and free. As a member you can join in the conversation, enter contests and remove the pop-up ads that guests get. Click here to create your free account.

Photo
- - - - -

HTF EVENT COVERAGE: 2010 BLU-CON WITH COVERAGE UPDATES ALL WEEK


This topic has been archived. This means that you cannot reply to this topic.
36 replies to this topic

#1 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 04:04 AM

Posted Image

Posted Image


Welcome to Blu-con 2000


We are going to try something experimental today by attempting to provide as much live coverage of the day-long event as we can.  Check back as Adam Gregorich and Ron Epstein provide the latest information coming out of Blu-con including as many photos as we can upload on short notice.  Check back during the latter course of the week for video footage.


Posted Image

Ron Sanders, President Warner Home Entertainment delivers opening remarks


Posted Image

Bill Carr, Vice President of Music and Video Amazon.com reports that driving the prices down on Blu-ray

titles will certainly stimulate growth. Customers are placing high values on the combo packs.


Posted Image

James Cameron and Jon Landau show us extra scenes from the upcoming Avatar

Collector's Edition Blu-ray


Posted Image

Cameron talks about creating his digital environment


Posted Image

Avatar Producer Jon Landau


Posted Image

James Cameron talks about Earth Day and preserving the planet


Posted Image

James Cameron encourages studios to do more quality 3D films as the format is here to stay


Posted Image

Studio Presidents Forum Panel


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#2 of 37 OFFLINE   oscar_merkx

oscar_merkx

    Lead Actor



  • 7,632 posts
  • Join Date: Apr 15 2002

Posted November 02 2010 - 04:24 AM

I really like the programme that is scheduled. Looking forward to hear all about James Cameron & Avatar.
Toastmasters International

Communication is Everything

#3 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 02 2010 - 04:45 AM

Bill Carr remarks:


Customers love BD and sales are increasing, but there are some barriers to growth:


Availability.  More titles are needed.

  • Today there are 150,000 titles available on DVD, only 4000 on Blu-ray.  Blu-ray releases are lagging behind DVD releases. 
  • After 5 years there were almost 25000 DVD titles, after 5 years, there are fewer than 5000 Blu-ray titles.
Posted Image

Pricing.  Reducing the price gap is important.

  • When there is a price difference of $10, 45% of sales are Blu-ray. 
  • For every 10% difference in pricing BD sales drop 4%
  • When there is no pricing difference 95% of sales are BD
Firmware issues.

  • There are a lot of complaints about movies that don't play that are tied to FW issues.
Combo packs increase BD sales by up to 55%


Need more titles, competitive pricing and the customer experience needs to improve.


Pictures coming



#4 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 02 2010 - 04:48 AM

Avatar CE: 3 versions of the film: Original, +9 minutes, +16 minutes all via branching An addition 47 minutes of deleted scenes available.  They weren't able to be finished to the "film quality" they were finished up to a "template level".  It takes 50-100 hours of rendering time (x2 for 3D) to take template footage to the level of finished footage. Scenes weren't ready for the initial BD release.  They were finished for this release.  They were not finished when the film was in theaters or the BD was released.  These scenes cost up to $1 million/minute The added in scenes look as good as the original footage.  New 4-5 minute opening on the 16 minute version that starts on earth. 17 featurettes on topics like stunts, motion capture, etc. There is a PIP "motion capture" track that is available for about an hour of the film that lets you see the motion capture footage in a PIP window. After the official session I asked Jon Landau if it was a different experience watching Avatar at home in 3D vs in the theater in 3D.  He said that it actually is a different experience.  Because of the brighter picture available at home there is actually more detail visible at home (some 3D theaters were 3.5ft/L). Sources are telling HTF that a 3D version of Avatar won't be available for retail sale until late 2013.

#5 of 37 OFFLINE   Todd H

Todd H

    Screenwriter



  • 2,071 posts
  • Join Date: May 27 1999
  • Real Name:Todd
  • LocationGeorgia

Posted November 02 2010 - 04:48 AM

Any chance someone from Universal will be there? And if they are could someone tell them to stop with the DNR and EE on their catalog titles?

#6 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 07:10 AM

Speaking with representative of a company called BluFocus who

is working with THX to ensure the most stringent quality standards

for the format.  It is his feeling that the first and second generation

3D displays need small improvements and that the technology will
not be perfected until the 3rd generation displays are released.  It is

at that time that he most recommends consumer purchase.


Posted Image


3D Panel now in progress.


DeamWorks making all future content in 3D.

Warner will have 7 new 3D titles out by the end of the year.


Studios feel bundling is important to drive more hardware sales.

In order to drive more people to purchasing 3D hardware there is

a concerned effort being made to bring more broadcast 3D to the

airwaves.


Studios also making an added effort to make certain that movie

packaging has prominent 3D labeling on the cover and spine so

that the consumers are aware that the Blu-ray they are purchasing

is indeed 3D.


Studios have sales forces going out to retailers like Best Buy,
Costco and the like to train salespeople on 3D so that the format

can be properly represented to consumers looking to purchase.

It is very important for consumers to be properly educated -- to

be able to know bad 3D vs. good 3D so that they can confidently

go out and spend their money in purchasing the technology.


Better glasses on the way from companies like Oakley and

Gucci that will be smaller, more lightweight and available in

adult and kid sizes.  Industry desperately trying to smooth

out the negative opinions on wearing glasses for 3D and make

it positive.


Speaking of glasses, prices are on their way down and there

is a definite increase in performance.  Overall, for the naysayers,

the studios feel that the experience is improving.  There is also

an effort underway to standardize eyewear.


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#7 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 07:53 AM

Posted Image

Andy Parsons, Chair, U.S. Promotions Committee, BDA reports 20% penetration rate in the U.S. and growing.

19 BD 3D Players are currently available including the PS3. Predicts that 3D technology for the home is here

to stay.  

 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#8 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 02 2010 - 07:57 AM

DEG is declaring November 16th "Blu-ray 3D day"  There will be 10 non-bundled titles released for sale: Warner $44.95 each MSRP: Cats & Dogs: The Revenge of Kitty Galore, Clash of the Titans, The Polar Express, IMAX Deep Sea 3D, IMAX Under the Sea 3D, IMAX Space Station 3D Sony: Open Season Disney: Christmas Carol Best Buy Exclusive: Last Airbender Kudos to Kris Brown VP of Worldwide High Def Market Expansion, Warner Home Video.  He raised several valid points.  Its fine to bundle content, but there needs to be more content available, so that content needs to also be available outside of the bundles.  He also said that endcaps or retail displays in the store should be allowed to show unbundled content for a wider variety of demos.  Having the same three demos playing only re-enforces the idea that there is a lack of content. There are some challenges.  Kris feels that 3D sets are not selling as well as expected, and there needs to be more positive things said about the glasses: they are lighter now, more sizes available, etc.  Jim Mainard, Head of Production Technology for Dreamworks SKG feels that not meeting display sales numbers are an expectation problem---how many sets can you sell without content? Jim also said that Dreamworks SKG's current 3D Blu-ray plans are not about "moving units", but about setting consumer expectations for what the home experience should be.  He went on to say that Blu-ray is not historically a big part of Dreamworks business, but that 3D will invigorate the category for their audience (families).

#9 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 09:21 AM

Posted Image

Bill Hunt, The Digital Bits takes the stage to Moderate the Restoration Panel


Posted Image

Restoration Panel discussion moderated by Bill Hunt.  One of the problems getting many catalog films to
Blu-ray is that some of the Directors still have not familiarized themselves with all the new Blu-ray tools
that will help them best bring their work to release.

Studios evaluate pending catalog releases based on their marketing viability.  What is their artistic merits?

Then they look at the film elements to see what shape they are in what sort of restoration is involved.  One

of the big challenges with classic titles is that the original elements usually need extensive work done to them.
With Bridge on the River Kwai, for example, there had always been a camera problem where the film was not

registering properly in the gate.  The studio needed to work hard to address that matter before considering the

film for release. Studios start with original negative then scan it at high resolution.

What do you do about some of these fans that have the highest expectations for their favorite classics

when it comes to how they look (film grain, etc.)?   The studios feel that sometimes they have to ignore

their toughest critics when taking into consideration the tools that they are using to restore these classics

alongside the film's director who puts their personal stamp on the transfer.  The studios are always striving

to be as true to the filmmaker's vision as possible.

By the way, Bill Hunt sends his best to all our readers.


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#10 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 09:42 AM

Finally have the video uploaded!


From earlier this morning we present James
Cameron and Jon Landau talking about the

upcoming release of AVATAR Collector's Edition.


Our apologies: We wanted to throw this up for you

you to see as soon as possible so there was no
editing done in advance.


Posted Image

Jon Landau talking with Home Theater Forum's Adam Gregorich


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#11 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 02 2010 - 09:42 AM

Andy Parsons gave a brief "state of the union" speech on behalf of the BDA.  Video will be posted later today or tomorrow.  He mentioned that the adoption rate of Blu-ray is closing mirroring that of DVD over the first five years:

Posted Image



#12 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 10:52 AM

Posted Image


Question posed: How many users use BD LIVE?

The studios are able to track the statistics and are

reporting that though they cannot disclose a specific

number they do feel that there is an appetite for the

content.


Some of the more popular BD live features include

that of THE OFFICE whereas the day after the television
airing the episode can be watched.  Additionally,
trailer downloads seem to be things that are actively

sought.

Thus far the studios have decided not to give WiFi

as an option to connecting to BD LIVE content citing

that signal drops would pose a problem to the stream.


The studios are committed to working with the manufacturers

to make certain that their discs play in all players, and are

looking to be compatible with new features being made available

in new hardware.


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#13 of 37 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 41,486 posts
  • Join Date: Jul 03 1997

Posted November 02 2010 - 11:01 AM

That's all for now.  Will have continued updates later today

and over the next couple days.  Please check back.


 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#14 of 37 OFFLINE   Neil Middlemiss

Neil Middlemiss

    Screenwriter



  • 2,861 posts
  • Join Date: Nov 15 2001
  • Real Name:Neil Middlemiss

Posted November 02 2010 - 01:53 PM

Outstanding coverage!
"Equipped with his five senses, man explores the universe around him and calls the adventure Science" – Edwin Hubble
My DVD Collection

#15 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 02 2010 - 05:56 PM

Here is a full list of 3D titles posted: http://www.hometheat...es#post_3746555


We have full video of Bill Hunts panel that will be posted Wed or Thurs.  We also recorded the James Cameron and Jon Landau discussion in 3D.  We will be posting both 3D and 2D versions later this week along with some additional pictures.



#16 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 03 2010 - 07:32 PM

Here is the video from the panel Film Classics: New Opportunities for Blu-ray Catalog


Blu-ray’s unsurpassed picture and sound make it the ideal medium for archiving treasured film classics. This panel highlighted some of the latest BD restoration projects and examined the marketing opportunities for rejuvenating catalog sales.

Panelists: Jeff Baker, Executive Vice President & General Manager, Theatrical Catalog, Warner Home Video
Rita Belda, Director, Asset Management, Film Restoration and Digital Mastering, Sony Pictures Entertainment
Bob Buchi, Senior Vice President, Marketing, Paramount Home Entertainment

Dave Shaw, Senior Vice President Marketing, Twentieth Century Fox Home Entertainment

Moderator: Bill Hunt, Editor, The Digital Bits






#17 of 37 OFFLINE   Captain Spaulding

Captain Spaulding

    Second Unit



  • 415 posts
  • Join Date: Dec 31 1969
  • Real Name:Jay
  • LocationOH

Posted November 04 2010 - 01:16 AM

So Bill Carr says, "...Reducing the price gap is important..."  And then we see the following: "DEG is declaring November 16th "Blu-ray 3D day"  There will be 10 non-bundled titles released for sale:

Warner $44.95 each MSRP.

$44.95! That's a ridiculous MSRP. Sure, the titles will be available at the usual discounts through multiple vendors, but in my opinion, the beginning price is much too high.



#18 of 37 OFFLINE   GMpasqua

GMpasqua

    Screenwriter



  • 1,430 posts
  • Join Date: Apr 21 2010
  • Real Name:Greg

Posted November 04 2010 - 06:11 AM

So if SONY has transfer all their catalog title to HD why have then only released about a dozen titles so far? Shelf space????? at Best Buy???? are they kidding???? ever since Best Buy put the other brick and mortar video stores out of business they stopped carrying catalog titles - they only place left to find catalog titles is through Amazon ( or on-line with Barnes and Noble)

#19 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 04 2010 - 07:43 AM



Originally Posted by Captain Spaulding 

So Bill Carr says, "...Reducing the price gap is important..."  And then we see the following: "DEG is declaring November 16th "Blu-ray 3D day"  There will be 10 non-bundled titles released for sale:

Warner $44.95 each MSRP.

$44.95! That's a ridiculous MSRP. Sure, the titles will be available at the usual discounts through multiple vendors, but in my opinion, the beginning price is much too high.



No disagreement from me.  I can see a $44.95 as a MSRP for a BD, 3D BD, DVD and digital copy combo pack (expecting to pay about $35 at retail), but not for standalone IMAX releases.



#20 of 37 OFFLINE   Adam Gregorich

Adam Gregorich

    Executive Producer



  • 14,964 posts
  • Join Date: Nov 20 1999
  • LocationThe Other Washington

Posted November 04 2010 - 07:51 AM



Originally Posted by GMpasqua 

So if SONY has transfer all their catalog title to HD why have then only released about a dozen titles so far?



Shelf space????? at Best Buy???? are they kidding???? ever since Best Buy put the other brick and mortar video stores out of business they stopped carrying catalog titles - they only place left to find catalog titles is through Amazon ( or on-line with Barnes and Noble)


They have released a lot more than 12 catalog titles on Blu-ray.  An issue that a lot of the studios have found is that just because they transferred their titles to HD, doesn't mean they don't have to to it again since the technology has improved so much.  Sony knows that better than anyone after their intitial release of The Fifth Element.