Despite all of the talk about how it's all about Adobe and Ad store, that maybe a part of it.. but it's a relatively small part, actually.
Apple’s new language forbidding apps from transmitting analytical data could prevent ad networks from being able to effectively target ads, potentially giving Apple’s new iAd mobile-advertising service an edge, executives at ad networks say.
One wireless-advertising executive said he was contacted a few weeks ago by an official from the FTC who wanted to talk about how the mobile-ad industry works, the Apple developer agreement and how it could affect the executive’s business.
The real hitch here is that Apple may be preventing people from collecting data... but they intend to do that themselves for advertising networks. Initial ad-buys on the iAd network range up to $10M for an initial ad blast to be amongst the first to use the privilege.
The concern is that iAd, and Google's service may be locking out their ecosystems to anyone else from advertising. Not a big thing, except for asking a teleco to engage in the cell through space on a regulated bandwidth.
The FTC has also taken an interest in iAd in the context of the agency's investigation of Google
Inc.'s $750 million purchase of mobile-ad company AdMob Inc. Several developers said they have been contacted by the FTC about the Google-AdMob probe, with two saying they were told that the agency was also looking into the iAd service.