The one-armed end pieces are $199, while the 2-armed "middle" pieces are $230.
I doubt the quality is at the level of more expensive furniture, but they look pretty nice and if they're going to be used in a dedicated room where they won't get overused and abused, they may last a while.
The only other consideration when looking into recliners for a theater is that often times the headrest comes up pretty high (actually surrounding the head) and can block or obscure the surround sound coming from rear or side speakers. Of course, it's a tradeoff - cushy comfort vs. ideal for surround sound, so only you can be the judge.
A friend of mine had purchased two of these recently. They are actually pretty comfortable and have good support, the only thing I do not like is the synthetic fabric and the color. Other then that for the price I thought they were nice. Check for coupons. I know of a $5 off 50 "retailmenot" for Kmart, but their could be ones with larger savings.