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Fox goes to 11


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11 replies to this topic

#1 of 12 OFFLINE   Chris Lockwood

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Posted January 14 2010 - 06:41 AM

Something unusual on Fox Sunday- premiere of 24 is scheduled from 9-11 pm.

I don't remember Fox ever scheduling the 10-11 hour. Is this the first time? (Sports that run late and push other shows back don't count.)

I wonder if it could be a test of whether they should schedule that hour on a regular basis.


#2 of 12 ONLINE   TravisR

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Posted January 14 2010 - 06:49 AM

Quote:
Originally Posted by Chris Lockwood View Post

I wonder if it could be a test of whether they should schedule that hour on a regular basis.
 

I don't think it's anything more they hope to get more eyes on Human Target (or whatever their new show is) by making an 'event' out of the entire night.

#3 of 12 ONLINE   Hanson

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Posted January 14 2010 - 06:52 AM

Does anyone know why Fox doesn't program during the 10pm-11pm hour?  I know when they started there just wasn't enough programming (I remember the big deal when they branched out from the weekends and started programming Mon-Fri), but why does this persist anymore seeing how Fox is the #2/#3 network?


#4 of 12 OFFLINE   Patrick_S

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Posted January 14 2010 - 07:09 AM

I noticed in my travels around the country that many of the Fox affiliates have a 10pm hour newscast which is a big money maker for the affiliates. I know the station here in my home town that became the Fox affiliate always had a 10pm hour long newscast and there was no way they were going to give that up when they became an affiliate. (I was working in broadcast television at the time and knew many of the people at the Fox affiliate)

I would image that many of the affiliates negotiated into their agreements that a 10pm news cast was what they wanted. I doubt many of them will be willing to give that up since again, it is a big money maker for them.



#5 of 12 ONLINE   Adam Lenhardt

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Posted January 14 2010 - 07:12 AM

Affiliate agreements. Fox gave them 10-11pm originally because they didn't have any programming to put there, as you say, but the 10 PM newshour is one of the most profitable hours for Fox affiliates, and one they aren't likely to give up anytime soon.

My guess is that they had to work out a special negotiation with affiliates for the "24" premiere. Losing the 11 PM hour on weekends is also far less of an issue for affiliates than losing it during the week would be.

EDIT: Errr... what Patrick said.



#6 of 12 ONLINE   Hanson

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Posted January 14 2010 - 07:14 AM

From what I understand, the biggest obstacle to Conan moving to 11pm on Fox is that the affiliates make a boatload from syndicated sitcoms in the 11pm hour, and they don't think Conan would get any better ratings than what they already have (some are afraid of losing viewers).


#7 of 12 OFFLINE   Mike Frezon

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Posted January 14 2010 - 07:36 AM

Adam:

Not sure if you've noticed...but Fox23 here in the Albany-area has now added a half-hour newscast @ 11pm on weekdays to follow their hour-long 10pm news block. 


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#8 of 12 ONLINE   Brandon Conway

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Posted January 14 2010 - 09:22 AM



Quote:
Originally Posted by Hanson Yoo 

From what I understand, the biggest obstacle to Conan moving to 11pm on Fox is that the affiliates make a boatload from syndicated sitcoms in the 11pm hour, and they don't think Conan would get any better ratings than what they already have (some are afraid of losing viewers).
However, as part of their affiliate agreement, Fox has the right to institute an 11pm-12am program. So, it's more a matter of making such a show equal to or more profitable than the syndicated shows the affiliates run.


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#9 of 12 OFFLINE   Patrick_S

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Posted January 14 2010 - 09:29 AM



Quote:
Originally Posted by Brandon Conway 

However, as part of their affiliate agreement, Fox has the right to institute an 11pm-12am program. So, it's more a matter of making such a show equal to or more profitable than the syndicated shows the affiliates run.

 
I've also read that the agreement allows Fox to institute a late night show. It's highly unlikely it would ever be as profitable for the affiliates as their own programing but that is another matter.


#10 of 12 ONLINE   Adam Lenhardt

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Posted January 14 2010 - 10:14 AM

That's the biggest difference, though. Fox's affiliate contracts allow it to take back the 11 PM hour whether the affiliates like it or not. The network is not empowered to do the same for the 10 PM hour.


#11 of 12 OFFLINE   Patrick_S

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Posted January 14 2010 - 10:17 AM

Yea I think we are all in agreement on that one.


#12 of 12 OFFLINE   Chip_HT

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Posted January 19 2010 - 08:48 AM

I think Fox broadcast the premiere of Dark Angel from 9-11 way back when that started.

It's rare, but it's been done.