Posted January 02 2010 - 10:18 PM
A movie like "Avatar" generates business for other films. Look at how many successful movies are playing right now. "Avatar" is that rare juggernaut that "gets people in the habit of going to the movies". This also happened after the release of "Titanic" as it helped make 1998 the biggest movie-going year (theater admissions wise) of the 1990s. The movie ran in theaters until September of that year.
The studios believe that "Avatar" will have the same sort of effect going into this new year. The January box office could challenge the record haul of last year (topping $1 billion for the first time in history) based almost entirely of '09 holdovers. I do think that this month will see solid performances in films like "The Book of Eli", "Edge of Darkness", and "The Lovely Bones", but "Avatar", "Sherlock Holmes", the 'Alvin & the Chipmunks' sequel, and a few other '09 films are going to clearly dominate this month of movie-going.
Last year saw a record-breaking January pretty much set the tone for the rest of the year (banking an industry best $10.6 billion domestically for the year) and the studios are optimistic that the same thing can happen this year.
"Quite an experience to live in fear isn't it? That's what it is to be a slave."