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WHV Press Release: The First Easter Rabbit and Bugs Bunny's Easter Funnies


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#1 of 3 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



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Posted December 09 2009 - 09:11 AM


 

CELEBRATE SPRINGTIME

WITH WARNER HOME VIDEO’S EASTER CLASSICS

THE FIRST EASTER RABBIT AND

BUGS BUNNY’S EASTER FUNNIES

RELEASED ON DVD FOR THE FIRST TIME

 

The First Easter Rabbit: Deluxe Edition and Bugs Bunny’s Easter Funnies

will be Available February 16, 2010


BURBANK, CA (December 8, 2009) – Consumers will hop on over to their favorite retailer when Warner Home Video (WHV) releases classic Easter specials The First Easter Rabbit:  Deluxe Edition and Bugs Bunny’s Easter Funnies on DVD for the first time. What better treat to find in one’s Easter basket than these two beloved seasonal classics?  The First Easter Rabbit: Deluxe Edition and Bugs Bunny’s Easter Funnies will be released February 16, 2010 and will both retail for $14.97 SRP each.


Narrated by Academy Award winner Burl Ives, The First Easter Rabbit is the tuneful and vibrant, Rankin/Bass holiday classic that tells the story of the origin of the first Easter Bunny.


Stuffy is a plush rabbit given to a young girl as a Christmas gift.  He is brought to life by a fairy, to serve as the symbol of Easter and is sent to Easter Valley, an enchanted place near the North Pole where it’s always spring.  In Easter Valley, Stuffy hopes to bring the first-ever basket of Easter goodies to its children.  Stuffy’s plans however, are thwarted when a cold-hearted ice creature named Zero refuses to allow the spread of happiness throughout the valley. Zero threatens to freeze Easter Valley, so that it becomes just like the North Pole.  It’s up to Stuffy to stop Zero from unleashing his cold-hearted plan.


The First Easter Rabbit: Deluxe Edition will be offered in a fully re-mastered format and will include an all-new interactive puzzle game. The DVD’s packaging will feature beautiful, rainbow foil embossing.


From plush bunnies to “wascally wabbits,” Bugs Bunny’s Easter Funnies is the animated Easter special that features a star-studded lineup of all-time favorite Looney Tunes characters including Bugs Bunny, Sylvester, Granny, Pepe Le Pew, Foghorn Leghorn, Yosemite Sam and Daffy Duck.


In Bugs Bunny’s Easter Funnies, Granny tries to recruit a substitute for the Easter Bunny when he falls ill. Someone has to help deliver Easter baskets and so Bugs Bunny and his pals all volunteer. Each character auditions for Granny. Which Looney Tunes character makes the best Easter Bunny? Viewers will be surprised! Portions of legendary Looney Tunes cartoon shorts are cleverly mixed into the plot of this delightful special including Birds AnonymousFor Scent-imental ReasonsKnighty Knight BugsSahara HareRobin Hood DaffyRabbit of SevilleHillbilly Hare and Tweety’s Circus.


Aside from the special, the DVD will also include a bonus short titled His Hare Raising Tale and three menu-based puzzle games.


“We think both The First Easter Rabbit: Deluxe Edition and Bugs Bunny’s Easter Funnies capture the essence of the Easter holiday with heart-touching and funny stories that members of the entire family can enjoy together,” said Amit Desai, WHV Vice President of Family, Animation & Partner Brand Marketing. He added, “Easter is a time for families to gather together and share in holiday traditions. For very many families, those traditions include watching favorite holiday specials that evoke the spirit of the season. Both The First Easter Bunny and Bugs Bunny’s Easter Funnies are on their way to becoming timeless holiday classics that will entertain generations of viewers to come.”

 

The Credits

About Warner Bros. Animation

Warner Bros. Animation has been producing award-winning original animation since 1930, when it released its first cartoon, "Sinkin’ in the Bathtub." Since then, Warner Bros. Animation's characters have set the standard for innovative, quality animation.  Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, Warner Bros. Animation is highly respected for its creative and technical excellence, as well as maintaining the studio's rich cartoon heritage.  Warner Bros. Animation also oversees the creative use of, and production of animated programming based on classic animated characters from the Hanna-Barbera and DC Comics libraries.  Warner Bros. Animation is one of the most honored animation studios in history, garnering a grand total of six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents' Choice Award, a Humanitas Award, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

 

About Warner Home Video

With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, a division of the Warner Bros. Home Entertainment Group, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

 

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. 

 

Ronald J Epstein
Home Theater Forum co-owner

 

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#2 of 3 OFFLINE   Jay*W

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    Second Unit



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Posted December 09 2009 - 10:08 AM

Very excited about the First Easter Rabbit -- another Rankin/Bass classic makes it to DVD!

#3 of 3 Guest__*

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Posted December 10 2009 - 10:42 AM

Finally, the last R/B Easter special to make it to dvd!