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NHT makes a comeback!

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#1 of 2 OFFLINE   LanceJ



  • 3,168 posts
  • Join Date: Oct 26 2002

Posted July 25 2009 - 05:39 PM

Whew that was close! I've been seriously considering a pair of their floorstanders, so this is good news. I've heard about them for years, a kinda quirky - in a good way! - manufacturer but they build great speakers that don't cost much for what you get (which is what pre-1995 Advent [R.I.P.] was like, another of my favorite companies-with-a-personality, of which I own two pairs).

Entire story here.

NHT is back. Less than five months after the veteran speaker company, aka Now Hear This, declared that it would sell off remaining inventory, pay its bills, and spend time rethinking its future, it has regrouped and returned with a new marketing approach.

In response to the rise in internet sales, decline of retail dealerships in this country and abroad, and changes in the audiophile consumer base, company co-founder Chris Byrne and his partner John Johnsen have adopted a new marketing strategy. Consumers can now purchase NHT's pared-down product line from either independent dealers, online partners such as Audio Advisor—there's a complete list here—or direct from NHT's website at the same reduced price. But you can only buy from these sources; "These are the only authorized dealers to sell NHT products on the Internet. Buy from someone other than these guys and kiss your warranty goodbye and any guarantee that you are getting the genuine article," NHT warns.

.......Also gone is much of the advertising that the company once relied upon. "Print advertising no longer makes sense," says Byrne, "because we keep advertising to the same diminishing demographic that can't listen to our product because there are few legitimate dealers left in the US." Although the company will probably end its 18-month advertising moratorium, it will more than likely rely on online ads more than print ads. It will also get the word out via online magazines, blogs, Gizmo, c-net, online user reviews, and its long-standing reputation."
What NHT has to say about all this: "Welcome to NHT 2.0!"

Here's their new online store.

#2 of 2 OFFLINE   Alfonso_M


    Second Unit

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Posted July 27 2009 - 08:51 AM

I didn't even know NHT had closed

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