Entire story here.
In response to the rise in internet sales, decline of retail dealerships in this country and abroad, and changes in the audiophile consumer base, company co-founder Chris Byrne and his partner John Johnsen have adopted a new marketing strategy. Consumers can now purchase NHT's pared-down product line from either independent dealers, online partners such as Audio Advisor—there's a complete list here—or direct from NHT's website at the same reduced price. But you can only buy from these sources; "These are the only authorized dealers to sell NHT products on the Internet. Buy from someone other than these guys and kiss your warranty goodbye and any guarantee that you are getting the genuine article," NHT warns.
.......Also gone is much of the advertising that the company once relied upon. "Print advertising no longer makes sense," says Byrne, "because we keep advertising to the same diminishing demographic that can't listen to our product because there are few legitimate dealers left in the US." Although the company will probably end its 18-month advertising moratorium, it will more than likely rely on online ads more than print ads. It will also get the word out via online magazines, blogs, Gizmo, c-net, online user reviews, and its long-standing reputation."
Here's their new online store.