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The Godfather Paramount Logo

Robert Harris

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27 replies to this topic

#1 of 28 OFFLINE   Ronald Epstein

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Posted January 20 2009 - 11:39 PM

One of the pet peeves that I have with the studios is the replacement
of the original studio logo at the start of a film with a new updated version.

It's my feeling that the logo is as much a piece of history as the
film itself.

I noticed that the original logos were replaced on the first two
Godfather films with the new animated Paramount logos.

Was this ever an issue for you when you were restoring the film
or was this decision completely out of your hands?

 

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#2 of 28 OFFLINE   ScottR

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Posted January 21 2009 - 12:13 PM

I agree, Ron. I feel that vintage logos are an important part of the presentation. Grease also hasn't felt the same since they replaced the Gulf/Western logo with the Viacom version.

#3 of 28 OFFLINE   Robert Harris

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Posted January 22 2009 - 04:22 AM

Quote:
Originally Posted by Ronald Epstein
One of the pet peeves that I have with the studios is the replacement
of the original studio logo at the start of a film with a new updated version.

It's my feeling that the logo is as much a piece of history as the
film itself.

I noticed that the original logos were replaced on the first two
Godfather films with the new animated Paramount logos.

Was this ever an issue for you when you were restoring the film
or was this decision completely out of your hands?

Logos were never really an issue, and not within the purview of the restoration. This is a strictly corporate decision. Paramount was extremely flexible in allowing us to Willis-ize their logo, and actually went to great lengths in creating a digital logo at 4k for us.

For the record, there never was an head logo, only at the tail, which was originally of extremely poor quality.

Mr. Coppola approved the addition of a head logo, albeit well segregated from the opening of the film.

While I always work toward reinstating removed logos, ie. "Vertigo" and Rear Window, for which Universal was totally cooperative.

RAH

"All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible. This I did." T.E. Lawrence


#4 of 28 OFFLINE   Timothy E

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Posted January 22 2009 - 06:05 AM

I am also annoyed when the studios replace logos with updated versions. Even more annoying is when a studio replaces another studio's logo. This can actually be to the detriment of the film. The best example I can think of is Warner Brothers' removal of the Columbia logo in The Man Called Flintstone. Granted, this film is no Citizen Kane, but the best joke of the film was in the Columbia logo: The animators put Wilma Flintstone in place of the Columbia woman on the studio logo. When Warner Brothers released this on DVD, they removed it entirely.

#5 of 28 OFFLINE   ScottR

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Posted January 22 2009 - 02:53 PM

That is a shame about Flintstone.

#6 of 28 OFFLINE   Lord Dalek

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Posted January 23 2009 - 02:51 AM

Was the Zodiac/Crystal Skull mock-60's mountain unavailable at the time?

#7 of 28 OFFLINE   Stephen_J_H

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Posted January 23 2009 - 07:42 AM

Quote:
Originally Posted by Robert Harris
Logos were never really an issue, and not within the purview of the restoration. This is a strictly corporate decision. Paramount was extremely flexible in allowing us to Willis-ize their logo, and actually went to great lengths in creating a digital logo at 4k for us.

For the record, there never was an head logo, only at the tail, which was originally of extremely poor quality.

Mr. Coppola approved the addition of a head logo, albeit well segregated from the opening of the film.

While I always work toward reinstating removed logos, ie. "Vertigo" and Rear Window, for which Universal was totally cooperative.

RAH
So it's an addition, rather than changing the original logo, at least as far as the head is concerned. I personally have no issue with this change, as it's one of the most minimally intrusive I have encountered, and hardly on the same order as some of the examples pointed out here, and definitely not like UA, who would change the logos every time they changed their corporate logo, regardless of the age of the film.
"My opinion is that (a) anyone who actually works in a video store and does not understand letterboxing has given up on life, and (b) any customer who prefers to have the sides of a movie hacked off should not be licensed to operate a video player."-- Roger Ebert

#8 of 28 OFFLINE   Ronald Epstein

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Posted January 23 2009 - 10:24 AM

Aaah, see I didn't know that this film never had an opening Paramount
logo. That makes me feel much better knowing it was never compromised
as it was never there.

 

Ronald J Epstein
Home Theater Forum co-owner

 

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#9 of 28 OFFLINE   Anthony Hom

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Posted January 30 2009 - 03:49 AM

I am also disappointed with changing of the Transamerica United Artists Logo on the early James Bond films and replaced it with the new United Artists-MGM logo. They probably wanted to not advertise for Transamerica, I always associated the Transamerica UA with those films. They might have removed it entirely on Yellow Submarine.

#10 of 28 OFFLINE   Michael Rogers

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Posted January 30 2009 - 02:45 PM

For some reason, I always liked seeing the Transamerica UA logo sequence as a kid (with the TA logo spontaneously springing up, curved line, by curved line and then moving back to show the Title)

I think I do have it on video somewhere but wish it wasn't deleted in most new versions of UA TA movies.

#11 of 28 ONLINE   Powell&Pressburger

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Posted February 02 2009 - 08:00 AM

First of all I have to say I LOVE this thread. I thought I was the only anal rententive one that cared about the opening logos etc.

I always prefer the original logo for the opening of the film. Each time I see WB's or any other studio changing the logo to say a more updated logo... it actually takes me out of the mood of the film. At times I usually sit there angry the whole time thinking about the LOGO!

I don't mind it if there was never a logo before the opening and they insert one.. I can deal with that... OR like VERTIGO etc let Universal show their new logo first then as the film starts we get the original logo also! Nothing Wrong with that. I wish WB's would follow this on most of their 70's and early 80's titles. I LOVE that classic Saul Bass logo. They seemed to give it back to the Dirty Harry films... and I love watching them for those logos.

and to those who LOVE the classic UNITED ARTISTS logos esp the Transamerica ones! I love those also! Seems like the classic United Artist logos from the 70's and early 80's had a scaryness to them. anyhow whenever I find a release with them it makes the whole film.



I wish they would understand they are the history of the film.

Stop the Replacing of original Studio Opening / Closing logos! They are part of film history.

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#12 of 28 OFFLINE   Keith Paynter

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Posted February 03 2009 - 12:36 PM

I am also a "logo" fan. I miss the original b&w United Artists logo that opened A Hard Day's Night (which I was still able to see in 16mm prints in the early 1980's), and the WB7A and stylized zooming WB logo that lasted into the early 80's on films like The Shining, going so far as being emossed onto several album covers back in the WEA days. Marx Brothers original Paramount and MGM logos survive to this day, why can't others be left alone?
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#13 of 28 OFFLINE   Brian Husar

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Posted February 03 2009 - 11:57 PM

I do notice that Warners usually keeps there original logos on there films, and so does Universal. MGM/UA is the huge culprit, I miss the Transamerica logo and the music that went along with it (it was Tympani based). I first saw it when I taped Fiddler On The Roof off of cable in 1988. But RAH is right. The Godfather originally had no logos. The original video edition I got in 1989 had no Paramount logo at the beginning.

#14 of 28 ONLINE   Powell&Pressburger

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Posted February 04 2009 - 01:10 AM

Quote:
Originally Posted by Brian Husar
I do notice that Warners usually keeps there original logos on there films, and so does Universal. MGM/UA is the huge culprit, I miss the Transamerica logo and the music that went along with it (it was Tympani based). I first saw it when I taped Fiddler On The Roof off of cable in 1988. But RAH is right. The Godfather originally had no logos. The original video edition I got in 1989 had no Paramount logo at the beginning.

Actually WB's removes the original logos A LOT.. usually for the 70's films they sometimes use the 80's logo instead of the Saul Bass logo.... But for a lot of the other Like Seven Arts etc those usually remain intact.

I wish I could see Exorcist again with the original Saul Bass logo and the music over it... the new logo just doesn't do it for me.

Stop the Replacing of original Studio Opening / Closing logos! They are part of film history.

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#15 of 28 OFFLINE   Brian Husar

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Posted February 04 2009 - 04:14 AM

I hope when Woodstock comes out on Blu Ray in July they keep the original logo for that. In fact I never saw the original logo on any of the prints. The original video edition had the Bass W red and black animation, and the new directors cut has the 80s/90s WB logo.

#16 of 28 OFFLINE   Michael Rogers

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Posted February 04 2009 - 07:44 AM

I think I remember the Clockwork Orange DVD having the original logo

#17 of 28 OFFLINE   Oliver_A

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Posted February 04 2009 - 11:24 AM

Quote:
Originally Posted by Michael Rogers
I think I remember the Clockwork Orange DVD having the original logo

Only Barry Lyndon has the stylized 70's Warner Logo intact.

What I actually find most funny is that the heavily CGI updated director's cut of THX1138 also retains the original Warner logo.

Due to this whole logo revisionism, I was actually surprised to read that Gremlins was the first movie to re-introduce the old style WB logo.

#18 of 28 OFFLINE   Brian Husar

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Posted February 05 2009 - 12:01 AM

A Clockwork Orange did not have a logo. It just started with the orange screen and than the words came up "Warner Bros. A Kinney Company Presents". They added the logo later I believe. RAH can confirm that.

#19 of 28 OFFLINE   Lord Dalek

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Posted February 07 2009 - 03:17 AM

Quote:
Originally Posted by Brian Husar
A Clockwork Orange did not have a logo. It just started with the orange screen and than the words came up "Warner Bros. A Kinney Company Presents". They added the logo later I believe. RAH can confirm that.
Yeah the worm logo didn't even exist at the time so even if something was plastered it would have been that weird Red/Bronze shield Warner had at the time.

#20 of 28 OFFLINE   Joseph Burns

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Posted May 15 2010 - 04:34 PM

Can you imagine if they pulled the MGM logo from North By Northwest? The burning WB from Blazing Saddles? Some films integrate with the logos greatly, some more recent examples being the Indiana Jones movies, the Universal logo from Waterworld and Serenity, etc.


The older the film, the more of a "retro" experience. Modern logos are jarring and unwelcome in this context, IMHO, even without the above level of integration.


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