Well regardless of sources' credibility (hey, at least 'Shock' isn't as unreliable as BloodyDisgusting) the news, whether false or true caused horror fans to set aside petty differences and band together for a cause that they truly believed in...even if it seemed like an uphill battle.
I'm not calling Michael Elliott a liar, but if there was wrong information, it came from within Lionsgate as well. A Lionsgate rep sent me this reply during the e-mail campaign that stated...
Thank you for contacting the LIONSGATE customer Service Department.
From what I've been told we were unable to make an uncut version of this movie for the release.
The Special Edition will include uncut scenes, but it will be separate from the movie itself.
We are very excited to be able to share with you the Special Edition and hope you enjoy the extra features.
Thank you for your enthusiasm and patronage to LIONSGATE films!
I'm sure others got this same response. So, either there was bad information within the company or it was never their original intention to include the uncut version in this release. Whatever the case, Lionsgate didn't go to great lengths to quiet fan concerns during the campaign. A simple "The Shock-Till-You-Drop story was incorrect and we ARE releasing the uncut version on the disc" response would've killed the e-mail campaign cold and we'd all have began celebrating a lot sooner than we are now.
And again, if nothing else, the e-mail campaign was able to reinforce to Lionsgate that fans want the films released correctly and not just a third, fourth, or fifth double-dip of the same disc. Thanks goes out to Lionsgate for either doing the right thing from the start or for listening to the fans. Thanks also goes out to everyone who cared enough to send an e-mail to Lionsgate. I hope we'll all now send an e-mail thanking them for doing My Bloody Valentine right.
I am now ready to make my pre-order of My Bloody Valentine: Special Edition.