Jump to content



Sign up for a free account to remove the pop-up ads

Signing up for an account is fast and free. As a member you can join in the conversation, enter contests and remove the pop-up ads that guests get. Click here to create your free account.

Photo
- - - - -

Blue Ray Association: High Prices Set in Stone


This topic has been archived. This means that you cannot reply to this topic.
54 replies to this topic

#1 of 55 OFFLINE   Mark Talmadge

Mark Talmadge

    Screenwriter



  • 2,379 posts
  • Join Date: Jul 21 2005

Posted September 17 2008 - 04:17 PM

According to an article over at Gozmodo, the Blu Ray Association is now saying that prices will be staying where they are until more consumers start buying their product. Apparently, there isn't enough to demand for their product to justify dropping the prices on their hardware and software.

Blu-ray Association: Wallet-Slaying Prices Here to Stay Because You're Not Buying Enough Blu-ray

After I read the article I found it kind of humorous. That's like saying "buy our product for 1200% markup. When we sell enough, then we'll drop our prices."

The same thing was said about the CD format when it was released and the same crap was said about the DVD format. Consumers have a long memory and their not fooled. Sure, the format is selling but not by enough consumers and it's because of the price range that is stuck to the hardware and the software for the format.

Sure, I've been tempted to buy into the format but it's the cost of the blu ray players and the software (i.e., movies) that has kept me away from the format. I keep remembering that old saying, "fool me once, shame on you. fool me twice, shame on me." It looks like consumers have a long memory and they're not fooled.

#2 of 55 OFFLINE   Bob_L

Bob_L

    Supporting Actor



  • 893 posts
  • Join Date: May 19 2001

Posted September 17 2008 - 05:24 PM

Recognizing that several companies are involved in BD, I still think this is a welcome to the Sony mindset. They're notorious for maintaining premium prices (often on shoddy hardware, like the entire Sony home audio line) and stubbornly sticking with it.

I have no problem with them doing that because with BD (and the PS3, too) I think they are providing a quality product. But if this thinking limits acceptance and hamstrings the success of BD, I'm not so happy.

#3 of 55 OFFLINE   RickER

RickER

    Producer



  • 5,130 posts
  • Join Date: Jan 04 2003
  • Real Name:Rick
  • LocationTulsa, Oklahoma

Posted September 17 2008 - 05:34 PM

Funny, i just got The Omega Man today on Blu-ray. It cost me $13 and some change. While i agree FOX could give me a break on prices, deals can be had. I think they just dont want Blu-ray to have the same devalued, super market checkout, impulse buy, that DVD has, and is now stuck with.

Not that i have a problem buying $4 DVDs either. Posted Image

#4 of 55 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 40,579 posts
  • Join Date: Jul 03 1997

Posted September 17 2008 - 08:08 PM

I don't understand the mentality.

People aren't buying hardware and software because of the
exorbitant pricing set in an economy that continues to sour
by the day.

At least other manufacturers (particularly display) are racing
to offer hardware at consumer-friendly pricing. I have seen this
first hand from our visit to Cedia.

 

Ronald J Epstein
Home Theater Forum co-owner

 

 Click Here for the latest/hottest Blu-ray Preorders  Click Here for our complete Blu-ray review archive

 Click Here for our complete 3D Blu-ray review archive Click Here for our complete DVD review archive

 Click Here for Blu-Ray Preorder Release Schedule  Click Here for forum posting rules and regulations


#5 of 55 OFFLINE   Robert Crawford

Robert Crawford

    Studio Mogul



  • 25,048 posts
  • Join Date: Dec 09 1998
  • Real Name:Robert
  • LocationMichigan

Posted September 17 2008 - 11:20 PM

Quote:
Originally Posted by Ronald Epstein
I don't understand the mentality.

People aren't buying hardware and software because of the
exorbitant pricing set in an economy that continues to sour
by the day.

At least other manufacturers (particularly display) are racing
to offer hardware at consumer-friendly pricing. I have seen this
first hand from our visit to Cedia.
Unlike Warner, some studios refuse to take short-term losses by reducing MSRP on catalog titles in order to grow the business by attacting new consumers to the blu-ray format with lower software costs. If certain studios want to know why deeper market penetration hasn't taken place then the only thing they need to do is to look at the retail prices being offered at BB, CC and Wal-mart. Case in point, I would like to own the original "The Omen" on Blu-ray, but I'm not going to pay $27.99 for it. I have over 300 BRD in my library, but when a consumer such as myself boycotts a title like "The Omen" due to its high price then somebody at certain studios needs to pay better attention as to why their product isn't moving like they hoped for.

Crawdaddy

 

Blu-ray Preorder Listing

 


#6 of 55 OFFLINE   Scott-S

Scott-S

    Screenwriter



  • 2,042 posts
  • Join Date: Aug 08 2001
  • Real Name:Scott Sturdevant
  • LocationThe Land of Zion

Posted September 18 2008 - 01:40 AM

That article is a joke. It is hard to actually take any stock in that piece as it was simply a bad attempt to be funny. It also sound as though it was written by a HD-DVD supporter. The bit about "we told you so" gives that away.

As far as price is concerned, I am perfectly ok with Blu-ray movies costing $5 more than DVD. It makes sense that I would have to pay more for better quality. That shouldn't really comes as a shock.

Fillets cost more than hamburger.
-----
Scott

View My DVD Collection
Stop the on-screen Bugs!!!!!!

#7 of 55 OFFLINE   TravisR

TravisR

    Studio Mogul



  • 22,321 posts
  • Join Date: Nov 15 2004
  • LocationThe basement of the FBI building

Posted September 18 2008 - 06:30 AM

Quote:
Originally Posted by Scott-S
As far as price is concerned, I am perfectly ok with Blu-ray movies costing $5 more than DVD. It makes sense that I would have to pay more for better quality. That shouldn't really comes as a shock.
Exactly.

This article is written by and for people who are scared of Blu-ray (they seem to think that their DVDs will automatically erase if other people buy Blu-ray so they keep going on and on about how Blu-ray is going to fail in a vain attempt to convince others) or people who are still mad about HD DVD's loss.

#8 of 55 OFFLINE   ManW_TheUncool

ManW_TheUncool

    Producer



  • 5,874 posts
  • Join Date: Aug 18 2001
  • Real Name:ManW

Posted September 18 2008 - 06:58 AM

Hmmm... As far as I can tell, the BDA didn't actually say they need to sell more *before* they cut prices, but rather, they need to develop the market more so that there would be more *real* potential customers for the product before cutting prices to meet those customers' demand. IOW, if you cut prices before people are even aware they'd really want the product, then you're taking a premature hit on your bottomline.

You can't blame them for wanting to maximize the $$$-making potential in each move they make in the business plan. It's a fine line to walk the supply-and-demand curve, no?

As for the rest, that just sounds like some folks putting a negative spin on what was actually said (for whatever reasons/agenda). Certainly, I didn't see the BDA say anything remotely like the high prices being "set in stone".

_Man_
Just another amateur learning to paint w/ "the light of the world".

"Whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things..." (St. Paul)

#9 of 55 OFFLINE   Bob_L

Bob_L

    Supporting Actor



  • 893 posts
  • Join Date: May 19 2001

Posted September 18 2008 - 08:59 AM

It's common practice in consumer electronics to "soak" the early adopters. Those of us who fall into that group are well aware of this and, though we find it annoying, we go ahead and play the game as a cost of being part of that group.

However, the HD disc is really the entertainment industry's path to the future. With the SD DVD market flattening out, they need to come up with the next contrivance that will let them resell all their titles again. HD disc is that contrivance. So far, it hasn't been a compelling selling proposition to the mass market partly because most customers don't seem to understand the benefits of HD and/or they don't see the additional interactive elements (enhanced special features) as a significant benefit over SD DVD. And --failing to understand/appreciate those advantages -- they have no intention of paying more for something that, to them, just ain't better.

So, someone has to bend here. The industry has to get the software/hardware into a more affordable range to start growing the market among those who aren't early adopters but, given the right price, might jump fully to HD (they probably own an HDTV). Presumably, this group will naturally grow when all-digital broadcasting begins next year.

Or, the industry has to make that costs/benefits argument in a much more convincing way to get customers to adopt the new technology and pay the higher prices. That's going to mean increased marketing.

Either way, the ball is in the entertainment industry's court and its going to cost them money to return the serve and win the match. But creating a new market for a new product is ALWAYS a costly proposition.

#10 of 55 OFFLINE   Jason Seaver

Jason Seaver

    Lead Actor



  • 9,306 posts
  • Join Date: Dec 31 1969

Posted September 18 2008 - 09:07 AM

Quote:
Originally Posted by Scott-S
As far as price is concerned, I am perfectly ok with Blu-ray movies costing $5 more than DVD. It makes sense that I would have to pay more for better quality. That shouldn't really comes as a shock.
I don't mind that. It's the $35 SRP on Dodgeball compared to $15 for the DVD with little sign that BD prices are going to slide downwards after the title has been out for a while that feels unreasonable.
Jay's Movie Blog - A movie-viewing diary.
Transplanted Life: Sci-fi soap opera about a man placed in a new body, updated two or three times a week.
Trading Post Inn - Another gender-bending soap, with different collaborators writing different points of view.

"What? Since when was this an energy...

#11 of 55 OFFLINE   Mark Talmadge

Mark Talmadge

    Screenwriter



  • 2,379 posts
  • Join Date: Jul 21 2005

Posted September 18 2008 - 09:57 AM

With the way the current slide is going on Wall Street, I wonder if the blu ray format is even going to survive.

#12 of 55 OFFLINE   Robert Crawford

Robert Crawford

    Studio Mogul



  • 25,048 posts
  • Join Date: Dec 09 1998
  • Real Name:Robert
  • LocationMichigan

Posted September 18 2008 - 10:07 AM

Quote:
Originally Posted by Scott-S
As far as price is concerned, I am perfectly ok with Blu-ray movies costing $5 more than DVD. It makes sense that I would have to pay more for better quality. That shouldn't really comes as a shock.

Fillets cost more than hamburger.
When it's only $5 for most titles please let me know.

Crawdaddy

 

Blu-ray Preorder Listing

 


#13 of 55 OFFLINE   Jesse Blacklow

Jesse Blacklow

    Screenwriter



  • 2,049 posts
  • Join Date: Oct 14 2002

Posted September 18 2008 - 10:15 AM

Quote:
Originally Posted by Mark Talmadge
Sure, I've been tempted to buy into the format but it's the cost of the blu ray players and the software (i.e., movies) that has kept me away from the format. I keep remembering that old saying, "fool me once, shame on you. fool me twice, shame on me." It looks like consumers have a long memory and they're not fooled.
You bought into that article too quick, IMO.

As someone mentioned, it reads as a lame attempt at either a joke or misdirection from an HD DVD fan. Player prices have dropped quite a bit from the end of the format war ($400-$500) to now ($250-$350), and they'll be dropping down even further when November and December roll around.
Quote:
Originally Posted by Mark Talmadge
With the way the current slide is going on Wall Street, I wonder if the blu ray format is even going to survive.
Posted Image

The entertainment and electronics industries haven't been affected much, nor are they usually. If they didn't fail during the Reagan slides and during the S&L scandals of the 1980s (the rise of home video, BTW), they're not going to now.
"Would I rather be feared or loved? Um...easy, both. I want people to be afraid of how much they love me."
--Michael Scott, The Office

"When I get sad I just stop being sad and be awesome instead. True story."
--Barney Stinson, How I Met Your Mother

#14 of 55 OFFLINE   TravisR

TravisR

    Studio Mogul



  • 22,321 posts
  • Join Date: Nov 15 2004
  • LocationThe basement of the FBI building

Posted September 18 2008 - 11:10 AM

Quote:
Originally Posted by TravisR
...they keep going on and on about how Blu-ray is going to fail in a vain attempt to convince others...
Quote:
Originally Posted by Mark Talmadge
With the way the current slide is going on Wall Street, I wonder if the blu ray format is even going to survive.


#15 of 55 OFFLINE   Kevin. W

Kevin. W

    Screenwriter



  • 1,546 posts
  • Join Date: Oct 27 1999

Posted September 18 2008 - 11:16 AM

Quote:
Originally Posted by Robert Crawford
When it's only $5 for most titles please let me know.

I'd like to see it as well. All I see is new releases coming out with a low price the first day and the BR $10+ more. As an avid DVD buyer before HD, my purchases have tailed of considerably because of the high prices. Only HDDvd are of interest to me because off the low prices.

#16 of 55 OFFLINE   RickER

RickER

    Producer



  • 5,130 posts
  • Join Date: Jan 04 2003
  • Real Name:Rick
  • LocationTulsa, Oklahoma

Posted September 18 2008 - 01:11 PM

Quote:
Originally Posted by Mark Talmadge
With the way the current slide is going on Wall Street, I wonder if the blu ray format is even going to survive.

Please give me strength.

#17 of 55 OFFLINE   CraigF

CraigF

    Screenwriter



  • 2,367 posts
  • Join Date: Nov 20 2002
  • Real Name:Craig
  • LocationToronto area, Canada

Posted September 18 2008 - 02:30 PM

The linked article may be lousy, but there have been plenty of other recent "press releases" from Blu players that say similar: we will keep the prices high for the next 1-2 years. That's probably where they got their base info, it's just a poor synopsis, perhaps from somebody with a grudge...

I can imagine the BD HW/SW makers have a lot of capital costs to recoup, not to mention their pay-offs to competitors...

I haven't been seeing large price drops, maybe a buck or two on BD titles I bought some time ago, several bucks on the odd one. About 2001 in DVD-time.

#18 of 55 OFFLINE   Mark Talmadge

Mark Talmadge

    Screenwriter



  • 2,379 posts
  • Join Date: Jul 21 2005

Posted September 18 2008 - 02:59 PM

Jesse, I didn't buy that easily into it but it's not hard to believe. They also link to an exterior article that backs up that written piece.

#19 of 55 OFFLINE   troy evans

troy evans

    Screenwriter



  • 1,294 posts
  • Join Date: Jul 02 2005

Posted September 18 2008 - 04:53 PM

Recently I've noticed some Warner titles coming down to $15 to $18. Some of the catalog stuff. Who knows, Warner decided the format war and perhaps they will have an affect on pricing. At least catalog titles. I always believed people wouldn't mind paying more for the player as long as the movies were reasonably priced. I guess we'll see.
" I think it's time we go to plan B". "What's plan B?" "That's the one where we don't do something stupid".

#20 of 55 OFFLINE   Jesse Blacklow

Jesse Blacklow

    Screenwriter



  • 2,049 posts
  • Join Date: Oct 14 2002

Posted September 19 2008 - 02:35 AM

Quote:
Originally Posted by Mark Talmadge
Jesse, I didn't buy that easily into it but it's not hard to believe. They also link to an exterior article that backs up that written piece.
What's there to believe in either that article or another?

I just said that, despite the various articles and the BDA "announcement", price drops in the real world have been happening for a while and are still going on. I can't fathom trusting an article or two versus the reality of the situation, especially when the "experts" have been wrong so many times before. After all, this isn't the first time this has happened. In late 2007 and early 2008, the BDA said $300 players weren't coming and the press repeated it ad nauseaum. But within a few months (March/April), 11 Chinese companies had signed on, the first sub-$300 player was on shelves, and several companies were getting ready to release new models. This time, the BDA says "prices will stay the same", the press falls for it again, and the very next week, a $270 player is announced, with expectations of a $200 price point for Xmas

In other words, it's always worthwhile to wait and see before taking these kinds of articles at face value. Especially when the holidays are approaching. Anyone that believes that prices won't drop in November is kidding themselves, since it happens every single time.
"Would I rather be feared or loved? Um...easy, both. I want people to be afraid of how much they love me."
--Michael Scott, The Office

"When I get sad I just stop being sad and be awesome instead. True story."
--Barney Stinson, How I Met Your Mother


Back to Blu-ray, DVD, LD, Tivo, Satellite and Other Playback Devices



Forum Nav Content I Follow