Anatole Litvak's BLUES IN THE NIGHT is a terrific little noir film--similar in tone and plot to PETE KELLY'S BLUES. I never thought that it would see the light of dvd!
Whoa! It's very strange indeed. Judging from the recent artwork for the Sinatra sets and such, it seems there's a new group of folks doing cover art for WB these days. Too bad. It's a good thing the film itself it the "main thing."
How many people buy a film based on cover art? Is it not typical of the average consumer to buy a DVD due to familiarity of the contents? Are people inclined to purchase an unknown film as a reaction to a really cool and funky sleeve? I think not... Most of us know the contents prior to purchase, I would think.
Packaging is more important now because with DVD people are much more likely to buy films they haven't previously seen. How a film is presented on the packaging could influence a blind buy of one film, instead of something else. In the VHS days, people just wanted to find the title that they most likely had already watched at the cinema.
It's obviously not the only thing that determines sales - for Hollywood films, the presence of star actors is probably the most important thing - but packaging is obviously something the companies spend care thinking about. Criterion even hire dedicated artists for different releases, and work through numerous variations before settling on something.
The change in Warner's packaging suggests they have rethought their approach in recent months. I wouldn't be surprised if they run focus groups to see which designs customers are most likely to buy.
Now that Pete Kelly's Blues is out, how about the 1952 remake of The Jazz Singer starring Danny Thomas and Peggy Lee? The only reason I want it on DVD is because Peggy Lee gives a fantastic rendition of the Rodgers & Hart standard "Lover" that has to be seen to believed.