Posted March 28 2008 - 03:27 AM
| Originally Posted by Robert Crawford |
You're the one that stated cover art is more important than ever which is why I asked how can you come to that conclusion?
Packaging is more important now because with DVD people are much more likely to buy films they haven't previously seen. How a film is presented on the packaging could influence a blind buy of one film, instead of something else. In the VHS days, people just wanted to find the title that they most likely had already watched at the cinema.
It's obviously not the only thing that determines sales - for Hollywood films, the presence of star actors is probably the most important thing - but packaging is obviously something the companies spend care thinking about. Criterion even hire dedicated artists for different releases, and work through numerous variations before settling on something.
The change in Warner's packaging suggests they have rethought their approach in recent months. I wouldn't be surprised if they run focus groups to see which designs customers are most likely to buy.