Posted April 20 2007 - 05:41 AM
and makes a Christmas wish...
| Ken Graffeo, Universal executive VP of marketing and head of high-definition, said that until the fourth quarter, Blu-ray is likely to continue its sales lead, though HD DVD will still to grow. Consumer electronic sales are slow outside of the holiday season, and the summer’s blockbuster sequels will reach disc then, helping to drive new sales. |
“Fourth quarter is really going to be a telling time,” he said.
| Warner has grabbed an exaggerated share of the high-def market by releasing movies in both formats. |
“We’ve been asked, doesn’t it cost more to produce in both formats, which is so much the wrong question,” Warner president Ron Sanders said. “If we were only releasing in Blu-ray, you would just off the top take 30% to 40% of revenue out of the titles. For us, it’s paying off nicely.”
Apparently Warner Blu-ray titles are outpacing the HD DVD version by as much as 2:1 matching the
* trend since Jan. 2007
* indicated by the Neilsen numbers.
Edited for accuracy.