Katzenberg: HD is a Niche (1 Viewer)

After reading this news I was surprised I couldn't find a thread about this story. What's up? Everyone in shock? You know Universal is thinking the same thing.

Niche or not, Dreamworks sees some point in serving it.

Different DreamWorkses - Katzenberg, I believe, runs DreamWorks animation, which was spun off from DreamWorks SKG (which Paramount purchased), and DWA has no current HD plans.

I think K needs to put down the crack pipe. But that's just me.

Bill Mechanic of Fox said the same thing about DVD in 1998.

I suspect he may be right, but only because direct downloading is likely to take hold and render these disc formats irrelevant before they have a chance to fledge.

--Jefferson Morris

Well, the "Big K" also thinks 3-D is the "future" and theaters should charge more for them.

Also, even though he is a boss of a movie studio, it's still only one guy's opinion

If anything, I would believe him less, as he is involved in this thing

There have been lots of opinions' wrong about HD media so far

I agree with him, and I don't really think it's a bad thing. LD was a niche market, and it did alright. I have no problem with HD/BD being the next LD. If it is, it'll have a long, productive life-span. I'm more worried about what the next format will be, particularly if it takes the form of downloadable content, which is what Katzenberg argues. While it won't happen anytime soon (which guarantees BD/HD a long life-span once they carve their niche), there's no doubt that the technology will be there in about 5-7 years. One thing BD/HD have in their favors in the comparison to LD is that they were released 9 years after DVD (kind of hard to believe isn't it?), whereas LD was released a mere two or three years after VHS/Beta (if I have my history correct).

So, given all that, I'd say BD/HD will be at least as succesful as LD, if not more so, which is not a bad thing at all.

I know it's still early but it is kind of puzzling how much mainstream America has been so slow adopting to HDTV. I know sales are going pretty good now...but even the programming is rather weak for this.

Re: HD DVD/BD....I myself have underestimated how much folks love their dvd quality. Some dvds do look fabulous. Just think before last year how much we all here went bonkers over our faves on dvd.

Just not happening with HD software yet. People can blame the format war but I don't. Right now, most people are content with sd dvd.

Hope it changes so we early adopters DON'T have a niche market. Niche markets like laserdisc were pretty damn expensive.

Still remember paying $60 for the LD for The Rock (Sean Connery) back in early November 1996. Drove 45 miles to my nearest Suncoast Motion Picture location to pick up my pre-order.

Niche markets can get away with charging too much. Hopefully, prices for HD content will continue to drop, advertising will rise, Walmart and Target will up their displays and awareness....and that would certainly help.

Sorry for the ramble.

I tend to agree with Katzenberg and it certainly doesn't bode well for seeing Dreamworks animation making it to either format any time soon (hope I am wrong here).

He's right... it will be a niche.

This article shows the not-so-great outlook of HD:

http://www.usatoday.com/money/indust...onfusion_x.htm

I tend to agree with Mr K, HD DVD and Blu Ray are a niche, a large and pretty vocal niche if you happen to be in the right arena to hear it, but niche nonetheless.

J6P doesn't really care about HD content, especially if it is a lot of trouble to get. Sure, he knows that football looks better (or whatever) in HD but is he going to pay extra for it?

The TV will be the big "Wow" purchase, the content on said TV is not nearly as important. Right? Who goes, "I got a 42" LCD TV and you should see X on it" . Everyone goes "I got x TV", what is on it is somewhat irrelevant. And DVD on it already looks better than TV so it is a step up in quality right there (although boy will J6P be pissed when all his Full Screen movies have large black bars down the side or Jessica Simpson's ass looks huge because it has been stretched to fit the 16X9 screen!)

Until HD content becomes mainstream TV then HD is a niche at best.

Honestly, I think everyone thinks DVD is hi def as it is. I certainly did before the advent of HD DVD and I like to think I am pretty knowledgable about this stuff....

Dave

I've said it before and I will say it again. If it remains a niche product I am very ok with it. like others said before, LD was and that was fine.

The only set back to niche product is the price. If neither format goes mainstraim then prices stay were they are, maybe go up, and will never reach $5 Wal mart cheapie bin status in the next 3-5 years.

However it means a small percentage of the population, the hardcore fanatics like me , help push studios in the right direction. having DVD like penetration means you get Wal-Mart lady complaining about blackbars all over again. It means Pan and Scan 2.35 movies like Star Wars to 16:9 or Tilt and Scan of 4:3 movies like Gone with the wind. It's scary.

It would also mean Disney movies have more Kiddie games than making of documentaries. It means multiple releases in fullscreen and widescreen and single disc and double disc SE and being only able to find the one disc Fullscreen version at your local store.

It means that if there is a problem disc missing a promised soundtrack or edited when uncut was advertised than we get faster action. If 1000 people complain out of the 10 000 copies sold it has bigger impact than those same 1000 complaning when the item sold 2 million copies on release week.

There are some pretty good advantages to niche.

I also remember those days, with little fondness. My first LD purchase was $125 for Criterion's special edition of The Adventures of Baron Munchausen. I thought it was worth it, as the film is one of my all-time favorites. But I'm glad that pricing has gone the way of the dodo. Remember $250 for the CAV boxed set of the Star Wars Trilogy? Whew! The QC on laserdiscs was terrible too. It was rare to find a disc that didn't have some kind of nasty, rolling drop-out on it.

Thank God for DVD, which got the pricing for special editions down to a more reasonable level. If HD discs remain a niche and never gets any cheaper, I won't be crying too hard. They're pretty affordable as it is, IMO. Or at least they should be, to anyone who had the disposable cash necessary to get high-def equipment in the first place.

Most people still don't even have the widescreen sets necessary to enjoy current anamorphic DVD to its fullest. They won't be ready or interested in HD for a while. And even with a high-def monitor, the quality bump between a well-upscaled standard DVD and a high-def DVD is pretty subtle until you get to screen sizes of 50" and up.

--Jefferson Morris

Katzenberg also thinks that 3d movies will become the norm. Unfortunately, none of the things that prevented it from being the norm 30 years ago have been corrected. Until it can be presented without a pair of glasses, and done so in a manner that doesn't give some portion of the viewers a migrane, it'll never be anything more than a gimmick.


That article is like concluding that Windows Vista will be niche because most computers can't run it right now.

HD programming and HD-Media demand is a function of HDTV installation and clear and easy to obtain HD Providers. Since Providers make no effort to advertise HDTV it's no surprise that people aren't interested/don't know how to get it.

There wasn't any huge demand for Digital Cable either until Providers pushed it, and that didn't offer any advantage over normal cable.

Not directed at the poster, but it just amazes me how many people(Reporters) look at one set of numbers and completely ignore all of the dependent variables. Then go for "Shock" reporting.

Seriously, if the drop in flat panel pricing yielded double digit sales growth, then it can't be concluded that there's no market for HDTV's. If Providers bury their HD offerings and don't advertise it, then it can't be concluded there's no demand. Especially since there's absolutely no intuitive way for people to know they need extra stuff to get HDTV, expecting people to automatically know how an entire new product line works is lunacy. Especially since there hasn't been a change in the product line in 50 years, and there's never been a need to sign up for a special delivery system to get better quality. TV has always been TV, there's never been a "Better" parallel cable system before, and expecting people to inherently know they need something extra to get the benefits isn't realistic.

I wouldn't presume to debate you, as you seem to know more about it than I do. But it still wouldn't surprise me if HD media are still a niche at that point. Obviously I hope that won't be the case.

--Jefferson Morris

Six months ago I would have said that hd on disk was going to do really well. But now I am also beginning to think that both blu-ray and hd-dvd will be niche formats as well. I can't believe how low the sales figures are - I mean plenty of releases haven't even sold 2000 copies eg Chicago, best picture oscar winner selling a total of 924 copies! Jawdroppingly bad. Or phone booth selling a grand total of 289 copies!

Selling quanties this low means loses when you take in to consideration the production costs to make the high def dvds, and distribution etc.

The studios must be shocked at how bad things are doing. There are after all a few millions PS3 owners out there with access to bluray, and a decent quantity of xbox360 hd drives.

Basically people aren't buying.

Whenever I show people blu-ray they all say 'oh it looks good'. But if I ask them if they would buy into it - they all say 'yeah it looks good but frankly dvd is fine for my needs and I like movies too!'.

So long as the movies I want are available I'm happy enough. I did plan to upgrade most of my 400 dvd collection as I am a videophile, but after my initial experience with blu-ray even I would only upgrade my favs - probably 100 or so of them. I've seen a few movies that don't look massively better than dvd because of the source material eg Lethal Weapon and Mission impossible. So only those titles that have a good upgrade will be worth replacing.

If in 1 years time, both blu-ray and hd-dvd are widely perceived as niche products - what do you think will happen? - will the studios abandon the formats, release less, or just think 'well at least its another source of income no matter how small relatively speaking well release as normal', or release more to try and push it ?

Personally I can see prices staying high, it becoming a niche that only people on forums like this, and avsforum talk excitedly, and everyone else sticks with dvd.

On a final note, I keep reading about how 'well all these high def sets are being sold and people will want high def content to show it off on to'. I actually think thats not right either. People are buying the high def sets because they are priced at reasonable levels, and look smart, and dvds look good on them too! Most people's screen size is 42" or lower, and dvds will look great on them. Thats why most people are happy with dvds on their recently bought high def sets.

Katzenberg is totally right.

We videophiles are speaking only to ourselves.

Here are some example sales figures - and firstly are what the figures mean left to right.


Title Blu-ray/HDD B.O. $MM Genre MSRP Rating
Retail
Release
Sub-
Label
First 8 Wks
(Total) 2006-TD
Annual
2006 YTD 2007

16 BLOCKS-BRY BRY $36.89 Action/Adventure $34.99 PG13 10/10/2006 WHV 407 2,320 1,059 1,261
16 BLOCKS-HDD/DVD HDD $36.89 Action/Adventure $39.99 PG13 6/13/2006 WHV 1,187 2,894 2,423 471
2 FAST 2 FURIOUS-HDD HDD $127.14 Action/Adventure $29.98 PG13 9/26/2006 UNIV 1,545 5,483 3,638 1,845
50 FIRST DATES-BRY BRY $120.77 Comedy $28.95 PG13 6/20/2006 SPHE 838 3,588 2,219 1,369
ACCEPTED-HDD/DVD HDD $36.58 Comedy $39.98 PG13 11/14/2006 UNIV 1,420 1,885 1,341 544
ADVENTURES OF ROBIN HOOD-HDD HDD $0.00 Action/Adventure $28.99 NR 9/26/2006 WHV 1,174 2,712 1,933 779
AEON FLUX-BRY BRY $25.87 Science Fiction $29.99 PG13 10/10/2006 PARA 1,004 5,617 2,494 3,123
AEON FLUX-HDD HDD $25.87 Science Fiction $29.99 PG13 8/8/2006 PARA 1,966 6,761 4,812 1,949
ALIEN VS PREDATOR-BRY BRY $80.28 Action/Adventure $39.98 NR 1/23/2007 FOX 2,854 - 2,854
ALL THE KINGS MEN-BRY BRY $7.22 Drama $38.95 PG13 12/19/2006 SPHE 730 879 366 513
AMERICAN PSYCHO-BRY BRY $15.07 Mystery Suspense $29.99 R 2/6/2007 LION 2,444 - 2,444
AMERICAN WEREWOLF IN LON-HDD/D HDD $30.56 Horror $34.98 R 11/28/2006 UNIV 637 805 551 254
ANIMAL HOUSE-HDD/DVD HDD $141.60 Comedy $34.98 R 8/15/2006 UNIV 709 2,768 2,074 694
ANNAPOLIS-BRY BRY $17.12 Action/Adventure $34.99 PG13 11/21/2006 DISN 1,081 1,661 792 869
ANT BULLY-BRY BRY $28.14 Family $34.99 PG 11/28/2006 WHV 245 388 187 201
ANT BULLY-HDD/DVD HDD $28.14 Family $39.99 PG 11/28/2006 WHV 499 625 411 214
APOLLO 13-HDD HDD $172.06 Drama $34.98 PG13 4/25/2006 UNIV 2,794 14,316 10,981 3,335
ARCHITECT-BRY BRY $0.00 Drama $34.98 NR 12/5/2006 MGPE 46 98 23 75
ARCHITECT-HDD HDD $0.00 Drama $34.98 NR 12/5/2006 MGPE 33 105 - 105
ARMY OF DARKNESS-HDD/DVD HDD $11.50 Horror $34.98 R 10/10/2006 UNIV 1,354 3,453 2,365 1,088
ASSAULT ON PRECINT 13-HDD HDD $20.04 Action/Adventure $29.73 R 5/9/2006 UNIV 866 2,431 1,943 488
ATL-BRY BRY $21.17 Comedy $34.99 PG13 11/14/2006 WHV 119 274 101 173
ATL-HDD/DVD HDD $21.17 Comedy $39.99 PG13 7/18/2006 WHV 396 1,160 953 207
AUSTRALIA REVEALED-BRY BRY $0.00 Documentary $24.99 NR 1/30/2007 IMAG 248 - 248
AUSTRALIA REVEALED-HDD HDD $0.00 Documentary $24.99 NR 1/30/2007 IMAG 115 - 115
BABEL-BRY BRY $34.28 Drama $39.99 R 2/20/2007 PARA 8,610 - 8,610
BABEL-HDD HDD $34.28 Drama $39.99 R 2/20/2007 PARA 6,422 - 6,422
BACKDRAFT-HDD HDD $77.86 Action/Adventure $29.98 R 9/19/2006 UNIV 1,150 4,160 2,797 1,363
BASIC INSTINCT 2-BRY BRY $5.97 Mystery Suspense $38.95 R 7/11/2006 SPHE 1,094 3,288 2,343 945
BATMAN BEGINS-HDD HDD $205.34 Action/Adventure $28.99 PG13 10/10/2006 WHV 12,395 34,313 22,088 12,225
BEERFEST-UNRATED-BRY BRY $19.18 Comedy $28.99 NR 1/30/2007 WHV 2,728 - 2,728
BEERFEST-UNRATED-HDD HDD $19.18 Comedy $28.99 NR 1/30/2007 WHV 1,547 - 1,547
BEHIND ENEMY LINES-BRY BRY $58.85 Action/Adventure $39.98 PG13 11/14/2006 FOX 1,649 3,075 1,408 1,667
BENCHWARMERS-BRY BRY $59.84 Comedy $38.95 PG13 7/25/2006 SPHE 1,657 4,376 3,119 1,257
BIG FISH-BRY BRY $66.25 Drama $28.95 PG13 3/20/2007 SPHE 3 - 3
BIG HIT-BRY BRY $27.00 Action/Adventure $28.95 R 9/19/2006 SPHE 289 2,124 923 1,201
BIKINI DESTINATION-BRY BRY $0.00 Special Interest $26.98 NR 10/31/2006 MGPE 6 220 9 211
BLACK HAWK DOWN-BRY BRY $108.63 Action/Adventure $28.95 R 11/14/2006 SPHE 6,017 17,117 5,032 12,085
BLACK RAIN-BRY BRY $46.21 Action/Adventure $29.99 R 1/23/2007 PARA 669 - 669
BLACK RAIN-HDD HDD $46.21 Action/Adventure $29.99 R 1/23/2007 PARA 619 - 619
BLAZING SADDLES-BRY BRY $119.50 Comedy $28.99 R 9/5/2006 WHV 409 3,298 1,720 1,578
BLAZING SADDLES-HDD HDD $119.50 Comedy $28.99 R 5/23/2006 WHV 992 4,138 3,311 827
BONE COLLECTOR-HDD HDD $66.51 Mystery Suspense $34.98 R 8/22/2006 UNIV 704 1,913 1,366 547
BOURNE SUPREMACY-HDD HDD $176.08 Action/Adventure $29.73 PG13 5/23/2006 UNIV 2,172 12,965 9,079 3,886
BRAZIL REVEALED-BRY BRY $0.00 Documentary $24.99 NR 1/30/2007 IMAG 190 - 190
BRAZIL REVEALED-HDD HDD $0.00 Documentary $24.99 NR 1/30/2007 IMAG 122 - 122
BREAKFAST CLUB-HDD/DVD HDD $45.87 Drama $34.98 NR 12/26/2006 UNIV 495 581 200 381
BREAK-UP-HDD/DVD HDD $118.80 Comedy $39.98 PG13 10/17/2006 UNIV 1,708 3,085 2,355 730
BROKEBACK MOUNTAIN-HDD/DVD HDD $83.04 Drama $34.98 R 1/23/2007 UNIV 924 - 924
BROKEN ARROW-BRY BRY $70.77 Action/Adventure $39.98 R 2/13/2007 FOX 621 - 621
BROTHERS GRIMM-BRY BRY $37.91 Action/Adventure $34.99 PG13 10/17/2006 DISN 989 3,517 1,779 1,738
BUBBLE-BRY BRY $0.14 Drama $29.98 NR 10/31/2006 MGPE 9 91 13 78
BULLETPROOF MONK-BRY BRY $23.35 Action/Adventure $39.98 PG13 12/5/2006 MGM 151 265 71 194
BULLITT-BRY BRY $0.00 Action/Adventure $28.98 PG 2/27/2007 WHV 432 - 432
BULLITT-HDD HDD $0.00 Action/Adventure $28.98 PG 2/27/2007 WHV 508 - 508
CADDYSHACK-HDD HDD $39.84 Comedy $28.99 R 8/22/2006 WHV 818 3,487 2,479 1,008
CASABLANCA-HDD HDD $0.00 Drama $28.99 PG 11/14/2006 WHV 1,516 2,336 1,404 932
CASANOVA-BRY BRY $11.30 Drama $34.99 R 11/21/2006 DISN - 273 - 273
CASINO-HDD HDD $42.51 Drama $29.98 R 12/19/2006 UNIV 1,853 2,569 911 1,658
CASINO ROYALE-BRY BRY $167.00 Action/Adventure $38.96 PG13 3/13/2007 SPHE 28,306 - 28,306
CHAIN REACTION-BRY BRY $21.22 Action/Adventure $38.98 PG13 2/13/2007 FOX 364 - 364
CHARLIE AND THE CHOCOLATE-HDD HDD $206.45 Family $28.99 PG 10/10/2006 WHV 2,190 5,101 3,359 1,742
CHICAGO-BRY BRY $170.68 Musicals/Performing Arts $34.99 PG13 1/23/2007 DISN 924 - 924
CHICKEN LITTLE-BRY BRY $135.38 Family $34.99 G 3/20/2007 DISN 17 - 17
CHINA REVEALED-BRY BRY $0.00 Documentary $24.99 NR 1/30/2007 IMAG 299 - 299
CHINA REVEALED-HDD HDD $0.00 Documentary $24.99 NR 1/30/2007 IMAG 186 2 184
CHRISTMAS STORY-BRY BRY $19.29 Family $28.99 PG 12/5/2006 WHV 359 430 283 147
CHRISTMAS STORY-HDD HDD $19.29 Family $28.99 PG 12/5/2006 WHV 1,050 1,106 1,002 104
CHRISTMAS VACATION-BRY BRY $71.31 Comedy $28.99 NR 12/5/2006 WHV 404 498 296 202
CHRISTMAS VACATION-HDD HDD $71.31 Comedy $28.99 NR 12/5/2006 WHV 1,085 1,156 1,005 151
CHRONICLES OF RIDDICK-HDD HDD $57.67 Action/Adventure $29.73 PG13 5/23/2006 UNIV 1,974 9,826 7,226 2,600
CHRONOS-COLLECTORS EDITION-BRY BRY $0.00 Documentary $24.98 NR 5/23/2006 GHIL - 375 - 375
CHRONOS-COLLECTORS EDITION-HDD HDD $0.00 Documentary $24.98 NR 3/28/2006 GHIL - 869 493 376
CINDERELLA MAN-HDD HDD $61.64 Drama $34.98 PG13 5/9/2006 UNIV 1,043 6,349 5,474 875
CLERKS 2-HDD HDD $24.14 Comedy $29.95 R 11/28/2006 TWC 1,512 4,410 3 4,407
CLICK-BRY BRY $137.35 Comedy $38.95 PG13 10/10/2006 SPHE 2,800 12,816 5,712 7,104
COMMANDO-BRY BRY $35.10 Action/Adventure $39.98 R 3/13/2007 FOX 1 - 1
CONSTANTINE-HDD HDD $75.97 Action/Adventure $28.99 R 6/6/2006 WHV 1,641 8,289 5,782 2,507
COURAGE UNDER FIRE-BRY BRY $59.03 Drama $39.98 R 1/23/2007 FOX 352 - 352
COVENANT-BRY BRY $23.38 Horror $38.95 R 1/2/2007 SPHE 6,184 7,074 220 6,854
CRANK-BRY BRY $27.83 Action/Adventure $39.99 R 1/9/2007 LION 14,261 15,751 - 15,751
CRASH-BRY BRY $54.58 Drama $39.99 R 6/27/2006 LION 1,134 6,718 3,857 2,861
DARK WATER-BRY BRY $25.47 Horror $34.99 PG13 10/17/2006 DISN 383 1,405 719 686
DAZED AND CONFUSED-HDD/DVD HDD $7.99 Comedy $34.98 R 9/26/2006 UNIV 611 1,962 1,277 685
DEER HUNTER-HDD HDD $48.97 Drama $29.98 R 12/26/2006 UNIV 870 1,088 300 788
DEPARTED-BRY BRY $132.37 Drama $34.99 R 2/13/2007 WHV 38,993 - 38,993
DEPARTED-HDD/DVD HDD $132.37 Drama $39.99 R 2/13/2007 WHV 23,454 - 23,454
DERAILED-HDD HDD $36.02 Mystery Suspense $29.95 R 12/19/2006 TWC 292 347 192 155
DESCENT-BRY BRY $26.02 Horror $39.99 NR 12/26/2006 LION 6,791 7,805 2,676


DEVILS REJECTS-BRY BRY $17.04 Horror $29.99 NR 8/22/2006 LION 274 2,344 1,099 1,245
DEVIL WEARS PRADA-BRY BRY $124.74 Comedy $39.98 PG13 12/12/2006 FOX 4,792 6,279 3,003 3,276
DIGITAL VIDEO ESSENTIALS-HDD HDD $0.00 Special Interest $34.95 NR 3/27/2007 DDD 1 - 1
DINOSAUR-BRY BRY $137.74 Family $34.99 PG 9/19/2006 DISN 1,093 6,253 3,131 3,122
DIRTY DOZEN-HDD HDD $0.00 Action/Adventure $28.99 NR 9/26/2006 WHV 920 2,498 1,773 725
DISTRICT B13-BRY BRY $1.20 Science Fiction $29.98 NR 1/25/2007 MGPE 173 - 173
DOOM-HDD HDD $28.21 Action/Adventure $34.98 NR 4/25/2006 UNIV 1,506 4,379 3,627 752
DUKES OF HAZZARD-HDD HDD $80.27 Action/Adventure $28.99 NR 7/18/2006 WHV 620 2,993 2,298 695
DUNE-HDD HDD $30.92 Science Fiction $29.98 PG13 11/28/2006 UNIV 3,019 4,273 2,554 1,719
EIGHT BELOW-BRY BRY $81.61 Family $34.99 PG 9/19/2006 DISN 1,121 6,994 4,367 2,627
EMPLOYEE OF THE MONTH-BRY BRY $28.44 Comedy $39.99 PG13 1/16/2007 LION 4,999 5,147 - 5,147
END OF DAYS-HDD HDD $66.88 Action/Adventure $29.98 R 9/26/2006 UNIV 1,138 2,649 1,788 861
ENEMY OF THE STATE-BRY BRY $111.54 Action/Adventure $34.99 R 11/21/2006 DISN 2,343 4,204 1,784 2,420
ENRON-SMARTEST GUYS IN-BRY BRY $4.07 Documentary $29.98 NR 10/31/2006 MGPE 37 189 44 145
ENTER THE DRAGON-HDD HDD $0.00 Action/Adventure $28.99 R 7/18/2006 WHV 841 4,336 3,151 1,185
ENTRAPMENT-BRY BRY $87.70 Action/Adventure $39.98 PG13 2/13/2007 FOX 523 - 523
ERAGON-BRY BRY $74.93 Action/Adventure $39.98 PG 3/20/2007 FOX 5 - 5
EXCALIBUR-HDD HDD $34.96 Drama $28.99 R 10/31/2006 WHV 1,471 2,391 1,617 774
EXOTIC SALTWATER AQUARIUM-HDD/ HDD $0.00 Special Interest $24.95 NR 11/14/2006 DDD 455 799 418 381
FANTASTIC FOUR-BRY BRY $154.69 Action/Adventure $39.98 PG13 11/14/2006 FOX 2,738 5,792 2,311 3,481
FAST AND THE FURIOUS-HDD HDD $144.53 Action/Adventure $29.98 PG13 9/26/2006 UNIV 2,422 8,456 5,563 2,893
FAST TIMES AT RIDGEMONT-HDD/DV HDD $27.09 Comedy $34.98 R 10/10/2006 UNIV 621 1,475 991 484
FEARLESS-HDD/DVD HDD $24.63 Action/Adventure $39.98 NR 12/19/2006 UNIV 8,905 10,004 5,848 4,156
FEAR/LOATHING IN LAS VEGAS-HDD HDD $10.68 Comedy $29.98 R 9/26/2006 UNIV 1,549 6,071 3,761 2,310
FIELD OF DREAMS-HDD/DVD HDD $64.43 Drama $29.98 PG 12/12/2006 UNIV 1,360 1,694 1,020 674
FIFTH ELEMENT-BRY BRY $63.82 Science Fiction $28.95 PG13 6/20/2006 SPHE 2,156 21,799 10,352 11,447
FIREWALL-BRY BRY $48.75 Action/Adventure $34.99 PG13 9/5/2006 WHV 499 2,426 1,464 962
FIREWALL-HDD/DVD HDD $48.75 Action/Adventure $39.99 PG13 6/6/2006 WHV 1,222 2,839 2,465 374
FLIGHT OF THE PHOENIX-BRY BRY $21.00 Action/Adventure $39.98 PG13 12/5/2006 FOX 232 438 116 322
FLIGHTPLAN-BRY BRY $89.70 Mystery Suspense $34.99 PG13 11/21/2006 DISN 451 1,203 204 999
FLYBOYS-BRY BRY $13.09 Action/Adventure $39.98 PG13 1/30/2007 MGM 7,941 - 7,941
FORBIDDEN PLANET-HDD HDD $0.00 Science Fiction $28.99 G 11/14/2006 WHV 940 1,311 886 425
FORBIDDEN PLANET-ULTIMATE-HDD HDD $0.00 Science Fiction $59.92 G 11/14/2006 WHV 366 440 346 94
FOUR BROTHERS-BRY BRY $74.49 Action/Adventure $29.99 R 9/26/2006 PARA 400 3,119 1,440 1,679
FOUR BROTHERS-HDD HDD $74.49 Action/Adventure $29.99 R 7/25/2006 PARA 713 3,238 2,240 998
FRIDAY NIGHT LIGHTS-HDD HDD $61.24 Drama $34.98 PG13 7/11/2006 UNIV 779 3,492 2,595 897
FUGITIVE-BRY BRY $183.87 Action/Adventure $28.99 PG13 9/26/2006 WHV 386 2,363 1,226 1,137
FUGITIVE-HDD HDD $183.87 Action/Adventure $28.99 PG13 5/23/2006 WHV 1,234 4,446 3,744 702
FULL METAL JACKET-BRY BRY $46.35 Drama $28.99 R 9/5/2006 WHV 633 7,156 3,126 4,030
FULL METAL JACKET-HDD HDD $46.35 Drama $28.99 R 5/23/2006 WHV 1,132 7,949 5,598 2,351
GETAWAY-BRY BRY $0.00 Action/Adventure $28.98 PG 2/27/2007 WHV 224 - 224
GETAWAY-HDD HDD $0.00 Action/Adventure $28.98 PG 2/27/2007 WHV 267 - 267
GLORY ROAD-BRY BRY $42.64 Drama $34.99 PG 10/17/2006 DISN 1,077 3,939 2,489 1,450
GOAL-DREAM BEGINS-BRY BRY $4.28 Drama $34.99 PG13 11/21/2006 DISN 783 1,228 557 671
GONE IN 60 SECONDS-BRY BRY $101.64 Action/Adventure $34.99 PG13 10/17/2006 DISN 1,942 10,519 4,695 5,824
GOODFELLAS-BRY BRY $46.83 Drama $28.99 R 1/16/2007 WHV 5,850 6,412 - 6,412
GOODFELLAS-HDD HDD $46.83 Drama $28.99 R 5/2/2006 WHV 1,913 17,504 11,900 5,604
GOOD NIGHT AND GOOD LUCK-BRY BRY $31.55 Drama $28.99 PG 8/15/2006 WHV 222 1,704 1,082 622
GOOD NIGHT/GOOD LUCK-HDD/DVD HDD $31.55 Drama $39.99 PG 8/22/2006 WHV 524 1,561 1,186 375
GRAND PRIX-HDD HDD $0.00 Drama $28.99 NR 9/26/2006 WHV 881 2,177 1,586 591
GREAT RAID-BRY BRY $10.16 Action/Adventure $34.99 R 9/19/2006 DISN 704 4,329 2,253 2,076
GRIDIRON GANG-BRY BRY $38.43 Drama $38.96 PG13 1/16/2007 SPHE 6,555 6,808 - 6,808
GUARDIAN-BRY BRY $55.01 Action/Adventure $34.99 PG13 1/23/2007 DISN 9,935 - 9,935
HALF BAKED-HDD/DVD HDD $17.46 Comedy $34.98 R 1/30/2007 UNIV 399 - 399
HAPPY FEET-HDD/DVD HDD $196.56 Family $39.98 G 3/27/2007 WHV 1 - 1
HAPPY GILMORE-HDD HDD $38.82 Comedy $34.98 PG13 6/13/2006 UNIV 890 3,499 2,731 768
HARTS WAR-BRY BRY $19.07 Drama $39.98 R 1/30/2007 MGM 246 - 246
HAUNTED MANSION-BRY BRY $75.84 Comedy $29.99 PG 10/17/2006 DISN 470 1,781 853 928
HDSCAPE SAMPLER-HDD/DVD HDD $0.00 Special Interest $6.95 NR 3/27/2007 DDD 3 - 3
HITCH-BRY BRY $177.78 Comedy $28.95 PG13 6/20/2006 SPHE 975 4,310 2,740 1,570
HITCHHIKERS GUIDE-BRY BRY $51.08 Science Fiction $34.99 PG 1/23/2007 DISN 909 - 909
HOLIDAY-BRY BRY $63.22 Comedy $38.96 PG13 3/13/2007 SPHE 1,469 - 1,469
HOLLYWOODLAND-HDD/DVD HDD $14.42 Drama $39.98 R 2/6/2007 UNIV 1,934 - 1,934
HOOSIERS-BRY BRY $28.60 Drama $39.98 PG 3/13/2007 MGM 192 - 192
HOUSE OF FLYING DAGGERS-BRY BRY $11.05 Action/Adventure $28.95 PG13 6/20/2006 SPHE 1,617 13,686 5,886 7,800
HOUSE OF WAX-2005-BRY BRY $32.06 Horror $28.99 R 9/26/2006 WHV 209 955 478 477
HOUSE OF WAX-2005-HDD HDD $32.06 Horror $28.99 R 9/12/2006 WHV 608 1,373 1,023 350
HOW THE GRINCH STOLE-HDD/DVD HDD $260.04 Family $34.98 PG 11/21/2006 UNIV 2,847 3,229 2,785 444
HULK-HDD HDD $132.17 Action/Adventure $29.98 PG13 12/12/2006 UNIV 4,016 5,093 2,633 2,460
ICE AGE-MELTDOWN-BRY BRY $195.33 Family $39.98 PG 11/21/2006 FOX 12,859 19,739 10,646 9,093
INTERPRETER-HDD HDD $72.70 Action/Adventure $29.98 PG13 10/24/2006 UNIV 537 1,156 712 444
INTO THE BLUE-BRY BRY $18.80 Action/Adventure $28.95 PG13 8/15/2006 SPHE 750 8,429 3,031 5,398
INVINCIBLE-BRY BRY $57.80 Drama $34.99 PG 12/19/2006 DISN 9,733 11,538 6,110 5,428
ITALIAN JOB-BRY BRY $106.12 Action/Adventure $29.99 PG13 10/24/2006 PARA 1,452 6,410 2,537 3,873
ITALIAN JOB-HDD HDD $106.12 Action/Adventure $29.99 PG13 8/8/2006 PARA 1,469 5,989 4,005 1,984
ITALY REVEALED-BRY BRY $0.00 Documentary $24.99 NR 1/30/2007 IMAG 332 - 332
ITALY REVEALED-HDD HDD $0.00 Documentary $24.99 NR 1/30/2007 IMAG 182 3 179
JARHEAD-HDD HDD $62.69 Drama $34.98 R 5/16/2006 UNIV 800 7,526 5,651 1,875
JAY AND SILENT BOB STRIKE-BRY BRY $30.08 Comedy $29.99 R 9/19/2006 DISN 358 2,842 1,367 1,475
KINGDOM OF HEAVEN-DIR CUT-BRY BRY $47.39 Action/Adventure $39.98 R 11/14/2006 FOX 5,311 11,155 4,505 6,650
KING KONG-HDD HDD $218.13 Action/Adventure $39.98 PG13 11/14/2006 UNIV 6,127 8,957 5,797 3,160
KISS KISS BANG BANG-BRY BRY $4.32 Comedy $34.99 NR 8/1/2006 WHV 339 2,264 1,222 1,042
KISS KISS BANG BANG-HDD/DVD HDD $4.32 Comedy $39.99 R 6/20/2006 WHV 964 2,769 2,273 496
KISS OF THE DRAGON-BRY BRY $36.84 Action/Adventure $39.98 R 11/14/2006 FOX 1,078 2,123 908 1,215
KNIGHTS TALE-BRY BRY $56.56 Action/Adventure $28.95 PG13 7/25/2006 SPHE 15 3,993 1,746 2,247
KUNG FU HUSTLE-BRY BRY $17.10 Action/Adventure $28.95 R 7/25/2006 SPHE - 6,531 1,604 4,927
LADDER 49-BRY BRY $74.54 Action/Adventure $34.99 PG13 2/13/2007 DISN 331 - 331
LADY IN THE WATER-BRY BRY $42.28 Mystery Suspense $34.99 PG13 12/19/2006 WHV 1,697 2,193 973 1,220
LADY IN THE WATER-HDD/DVD HDD $42.28 Mystery Suspense $39.99 PG13 12/19/2006 WHV 1,809 2,091 1,139 952

LAKE HOUSE-HDD/DVD HDD $52.33 Drama $39.99 PG 9/26/2006 WHV 882 1,799 1,357 442
LAND OF THE DEAD-HDD/DVD HDD $20.70 Horror $34.98 R 9/26/2006 UNIV 782 2,122 1,426 696
LARA CROFT TOMB RAIDER-BRY BRY $131.16 Action/Adventure $29.99 PG13 9/26/2006 PARA 365 2,888 1,255 1,633
LARA CROFT-TOMB RAIDER-HDD HDD $131.16 Action/Adventure $29.99 PG13 7/25/2006 PARA 1,359 3,620 2,824 796
LAST SAMURAI-BRY BRY $111.12 Drama $28.99 R 11/14/2006 WHV 1,958 5,847 1,613 4,234
LAST SAMURAI-HDD HDD $111.12 Drama $28.98 R 4/18/2006 WHV 3,289 15,799 11,826 3,973
LAST WALTZ-BRY BRY $5.99 Musicals/Performing Arts $28.95 PG 7/25/2006 MGM 454 2,329 1,436 893
LAYER CAKE-BRY BRY $2.33 Action/Adventure $28.95 R 3/13/2007 SPHE 1,231 - 1,231
LEAGUE OF EXTRAORDINARY-BRY BRY $66.46 Action/Adventure $39.98 PG13 11/14/2006 FOX 1,830 3,579 1,565 2,014
LEGENDS OF THE FALL-BRY BRY $66.63 Drama $28.95 R 7/25/2006 SPHE 1 1 1 -
LETHAL WEAPON 2-BRY BRY $147.25 Action/Adventure $28.99 R 9/26/2006 WHV 254 1,234 615 619
LETHAL WEAPON 2-HDD HDD $147.25 Action/Adventure $28.99 R 9/12/2006 WHV 805 1,697 1,307 390
LETHAL WEAPON-BRY BRY $65.20 Action/Adventure $0.00 R 9/5/2006 WHV 312 1,721 911 810
LETHAL WEAPON-HDD HDD $65.20 Action/Adventure $28.99 R 6/27/2006 WHV 934 2,388 1,920 468
LITTLE MAN-BRY BRY $58.64 Comedy $38.95 R 11/7/2006 SPHE 1,685 3,042 1,697 1,345
LORD OF WAR-BRY BRY $24.14 Drama $39.99 R 6/27/2006 LION 1,152 7,094 4,000 3,094
LUCKY NUMBER SLEVIN-HDD HDD $22.49 Action/Adventure $29.95 R 1/16/2007 TWC 4,987 5,260 - 5,260
MANCHURIAN CANDIDATE-BRY BRY $65.95 Mystery Suspense $29.99 R 1/23/2007 PARA 621 - 621
MANCHURIAN CANDIDATE-HDD HDD $65.95 Mystery Suspense $29.99 R 7/18/2006 PARA 478 1,581 1,200 381
MARINE-BRY BRY $18.84 Action/Adventure $39.98 NR 2/13/2007 FOX 1,092 - 1,092
MATADOR-HDD HDD $12.59 Comedy $29.95 R 12/19/2006 TWC 539 646 328 318
MEET THE PARENTS-HDD HDD $166.24 Comedy $29.98 PG13 11/28/2006 UNIV 1,108 1,508 903 605
MEMENTO-BRY BRY $25.54 Mystery Suspense $28.95 R 8/15/2006 SPHE 526 5,149 2,271 2,878
MEN OF HONOR-BRY BRY $48.81 Drama $39.98 R 1/23/2007 FOX 374 - 374
MIAMI VICE-HDD/DVD HDD $63.47 Action/Adventure $39.98 R 12/5/2006 UNIV 9,035 11,355 7,804 3,551
MILLION DOLLAR BABY-BRY BRY $100.43 Drama $28.99 PG13 11/14/2006 WHV 587 1,333 486 847
MILLION DOLLAR BABY-HDD HDD $100.43 Drama $28.98 PG13 4/18/2006 WHV 1,156 3,498 2,888 610
MISSION IMPOSSIBLE 3-BRY BRY $134.02 Action/Adventure $39.99 PG13 10/30/2006 PARA 8,726 17,400 9,935 7,465
MISSION IMPOSSIBLE 3-HDD HDD $134.02 Action/Adventure $39.99 PG13 10/30/2006 PARA 12,128 17,537 12,805 4,732
MONSTER HOUSE-BRY BRY $73.66 Family $38.95 PG 10/24/2006 SPHE 2,288 9,861 3,567 6,294
MUMMY-1999-HDD HDD $155.27 Action/Adventure $29.98 PG13 11/28/2006 UNIV 3,963 5,698 3,404 2,294
MUMMY RETURNS-HDD HDD $202.01 Action/Adventure $29.98 PG13 1/16/2007 UNIV 3,787 4,052 - 4,052
MUSICARES PERSON OF YEAR-HDD HDD $0.00 Misc Music $19.99 NR 9/12/2006 RHI 140 443 346 97
MUTINY ON THE BOUNTY-HDD HDD $0.00 Action/Adventure $28.99 NR 11/14/2006 WHV 458 643 434 209
NACHO LIBRE-BRY BRY $80.19 Comedy $29.99 PG 11/7/2006 PARA 3,560 5,651 3,566 2,085
NACHO LIBRE-HDD HDD $80.19 Comedy $39.99 PG 11/7/2006 PARA 3,667 4,745 3,672 1,073
OMEN-2006-BRY BRY $54.60 Horror $39.98 R 11/14/2006 FOX 892 1,590 768 822
ONE LAST THING-BRY BRY $0.01 Drama $29.98 NR 10/31/2006 MGPE 22 121 24 97
OPEN SEASON-BRY BRY $85.10 Family $38.96 PG 1/30/2007 SPHE 9,847 - 9,847
OUT OF SIGHT-HDD HDD $37.50 Action/Adventure $29.98 R 10/24/2006 UNIV 934 1,909 1,221 688
PEARL HARBOR-BRY BRY $198.54 Action/Adventure $34.99 PG13 12/19/2006 DISN 4,243 6,381 1,141 5,240
PERFECT STORM-HDD HDD $182.61 Action/Adventure $28.99 PG13 6/6/2006 WHV 1,387 5,453 4,092 1,361
PHANTOM OF THE OPERA-BRY BRY $51.26 Musicals/Performing Arts $28.99 PG13 10/31/2006 WHV 1,423 4,124 1,733 2,391
PHANTOM OF THE OPERA-HDD HDD $51.26 Musicals/Performing Arts $28.98 PG13 4/18/2006 WHV 2,108 10,518 8,382 2,136
PHONE BOOTH-BRY BRY $46.56 Mystery Suspense $39.98 R 2/13/2007 FOX 289 - 289
PITCH BLACK-HDD HDD $39.24 Science Fiction $34.98 R 7/11/2006 UNIV 2,193 7,741 5,577 2,164
PLANET OF THE APES-2001-BRY BRY $180.01 Science Fiction $39.98 PG13 2/13/2007 FOX 790 - 790
POLAR EXPRESS-HDD HDD $176.61 Family $28.99 G 10/10/2006 WHV 5,425 12,184 10,226 1,958
POSEIDON-HDD/DVD HDD $60.67 Action/Adventure $34.99 PG13 1/16/2007 WHV 3,049 3,232 12 3,220
PRESTIGE-BRY BRY $53.08 Mystery Suspense $34.99 PG13 2/20/2007 DISN 20,717 - 20,717
PRINCESS BRIDE-BRY BRY $30.85 Comedy $39.98 PG 2/13/2007 MGM 2 - 2
PULSE-HDD HDD $20.26 Horror $29.95 PG13 1/16/2007 TWC 1,957 2,098 (1) 2,099
PUNISHER-BRY BRY $33.70 Action/Adventure $29.99 R 6/27/2006 LION 938 4,767 2,706 2,061
PURSUIT OF HAPPYNESS-BRY BRY $162.58 Drama $38.96 PG13 3/27/2007 SPHE 2 - 2
RAMBO-FIRST BLOOD-BRY BRY $47.21 Action/Adventure $29.99 R 2/6/2007 LION 1,794 - 1,794
RAY-HDD HDD $75.33 Drama $34.98 PG13 8/22/2006 UNIV 798 3,099 2,334 765
RED DRAGON-HDD HDD $92.95 Horror $29.98 R 9/12/2006 UNIV 825 2,342 1,455 887
REDS-25TH ANNIVERSITY-BRY BRY $40.38 Drama $36.99 PG 11/7/2006 PARA 417 887 417 470
REDS-25TH ANNIVERSITY-HDD HDD $40.38 Drama $36.99 PG 11/7/2006 PARA 869 1,239 874 365
REIGN OF FIRE-BRY BRY $43.06 Action/Adventure $34.99 PG13 2/13/2007 DISN 984 - 984
RESERVOIR DOGS-BRY BRY $2.83 Action/Adventure $29.99 R 2/6/2007 LION 3,024 - 3,024
RESIDENT EVIL-APOCALYPSE-BRY BRY $50.13 Horror $28.95 R 1/16/2007 SPHE 1,935 2,270 (1) 2,271
RISING SUN-BRY BRY $63.17 Action/Adventure $39.98 R 12/5/2006 FOX 312 535 166 369
ROCKY BALBOA-BRY BRY $70.26 Drama $38.96 PG 3/20/2007 SPHE 39 - 39
ROCKY-BRY BRY $117.23 Drama $39.98 PG 12/5/2006 MGM 871 1,431 510 921
ROYAL ALBERT HALL LONDON-HDD HDD $0.00 Misc Music $29.99 NR 11/14/2006 RHI 238 465 321 144
RUMOR HAS IT-BRY BRY $43.00 Comedy $34.99 NR 8/1/2006 WHV 313 1,473 934 539
RUMOR HAS IT-HDD/DVD HDD $43.00 Comedy $39.99 PG13 5/9/2006 WHV 1,007 2,121 1,904 217
RUNDOWN-HDD HDD $47.61 Action/Adventure $34.98 PG13 6/13/2006 UNIV 887 3,552 2,600 952
RUNNING WITH SCISSORS-BRY BRY $6.98 Comedy $38.96 R 2/6/2007 SPHE 708 - 708
RV-BRY BRY $71.72 Comedy $38.95 PG 8/15/2006 SPHE 923 4,666 2,762 1,904
SAHARA-BRY BRY $68.67 Action/Adventure $29.99 PG13 10/24/2006 PARA 872 3,381 1,470 1,911
SAHARA-HDD HDD $68.67 Action/Adventure $29.99 PG13 7/25/2006 PARA 1,816 5,145 3,906 1,239
SAW 2-BRY BRY $87.03 Horror $29.99 R 1/23/2007 LION 2,786 - 2,786
SAW 3-BRY BRY $80.23 Horror $39.99 NR 1/23/2007 LION 14,441 - 14,441
SAW-BRY BRY $55.18 Horror $29.99 R 6/27/2006 LION 527 3,781 1,807 1,974
SCARY MOVIE 4-HDD HDD $90.71 Comedy $29.95 PG13 12/19/2006 TWC 653 850 368 482
SCOOBY-DOO THE MOVIE-BRY BRY $153.29 Family $28.99 PG 1/16/2007 WHV 287 309 - 309
SCOOBY-DOO THE MOVIE-HDD HDD $153.29 Family $28.99 PG 1/16/2007 WHV 324 340 - 340
SCORPION KING-HDD/DVD HDD $90.45 Action/Adventure $34.98 PG13 12/19/2006 UNIV 754 950 365 585
SEABISCUIT-HDD HDD $120.17 Drama $29.98 PG13 9/12/2006 UNIV 1,393 3,579 2,608 971
SEARCHERS-BRY BRY $0.00 Western $28.99 NR 10/31/2006 WHV 532 1,461 624 837
SEARCHERS-HDD HDD $0.00 Western $28.99 NR 8/22/2006 WHV 922 2,838 2,015 823
SENTINEL-2006-BRY BRY $36.28 Action/Adventure $39.98 PG13 2/13/2007 FOX 1,207 1 1,206
SERENITY-HDD HDD $25.51 Science Fiction $34.98 PG13 4/18/2006 UNIV 3,597 17,755 13,234 4,521
SERENITY-SOUTHERN SEAS-HDD/DVD HDD $0.00 Special Interest $29.95 NR 11/28/2006 DDD 1 1 1 -
SHUTTLE DISCOVERYS HISTORI-BRY BRY $0.00 Documentary $26.98 NR 10/31/2006 MGPE 98 282 112 170
SILENT HILL-BRY BRY $46.98 Horror $38.95 R 8/22/2006 SPHE 1,051 6,346 3,457 2,889
SKY CAPTAIN AND THE WORLD-BRY BRY $37.76 Science Fiction $29.99 PG13 9/26/2006 PARA 274 1,722 802 920
SKY CAPTAIN AND THE WORLD-HDD HDD $37.76 Science Fiction $29.99 PG 7/25/2006 PARA 1,214 3,508 2,765 743

SKY HIGH-BRY BRY $63.94 Family $34.99 PG 11/21/2006 DISN 706 1,239 502 737
SLEEPY HOLLOW-BRY BRY $101.07 Mystery Suspense $29.99 PG13 9/26/2006 PARA 936 5,449 2,616 2,833
SLEEPY HOLLOW-HDD HDD $101.07 Mystery Suspense $29.99 R 7/25/2006 PARA 1,739 4,672 3,672 1,000
SLITHER-HDD/DVD HDD $7.80 Horror $39.98 R 10/24/2006 UNIV 1,683 2,561 1,933 628
SMALLVILLE-SEASON 5-HDD HDD $0.00 Drama $79.98 NR 11/28/2006 WHV 1,062 1,447 811 636
SOPRANOS-SEASON 6 V1-BRY BRY $0.00 Drama $129.95 NR 12/19/2006 HBO 763 977 398 579
SOPRANOS-SEASON 6 V1-HDD HDD $0.00 Drama $129.92 NR 12/19/2006 HBO 873 1,038 640 398
SPACE COWBOYS-BRY BRY $90.46 Action/Adventure $28.99 PG13 9/26/2006 WHV 317 1,601 796 805
SPACE COWBOYS-HDD HDD $90.46 Action/Adventure $28.99 PG13 9/12/2006 WHV 913 1,962 1,480 482
SPARTACUS-HDD HDD $0.00 Action/Adventure $29.98 PG13 10/24/2006 UNIV 1,575 2,862 1,972 890
SPECIES-BRY BRY $60.07 Science Fiction $28.95 R 7/25/2006 MGM 505 1,803 1,129 674
SPEED-BRY BRY $121.24 Action/Adventure $39.98 R 11/14/2006 FOX 1,432 2,909 1,234 1,675
SPY GAME-HDD HDD $62.36 Action/Adventure $34.98 R 8/22/2006 UNIV 933 2,740 1,940 800
STARGATE-BRY BRY $71.56 Science Fiction $29.99 PG13 8/22/2006 LION 727 6,645 3,162 3,483
STEALTH-BRY BRY $32.11 Action/Adventure $28.95 PG13 7/25/2006 SPHE 1,057 9,997 5,276 4,721
STING-HDD HDD $156.00 Drama $29.98 PG 1/16/2007 UNIV 1,278 1,363 - 1,363
STIR OF ECHOES-BRY BRY $21.14 Horror $29.99 R 8/22/2006 LION 249 1,239 617 622
STRANGER THAN FICTION-BRY BRY $40.43 Comedy $38.96 PG13 2/27/2007 SPHE 4,889 - 4,889
SUPERMAN 2-DONNER CUT-BRY BRY $0.00 Action/Adventure $28.99 PG 11/28/2006 WHV 1,956 3,237 1,326 1,911
SUPERMAN 2-DONNER CUT-HDD HDD $0.00 Action/Adventure $28.99 PG 11/28/2006 WHV 4,471 5,649 3,822 1,827
SUPERMAN-MOVIE-BRY BRY $134.21 Action/Adventure $28.99 PG 11/28/2006 WHV 1,862 2,893 1,369 1,524
SUPERMAN-MOVIE-HDD HDD $134.21 Action/Adventure $28.99 PG 11/28/2006 WHV 3,973 4,942 3,471 1,471
SUPERMAN RETURNS-BRY BRY $200.08 Action/Adventure $34.99 PG13 11/28/2006 WHV 22,582 30,845 17,779 13,066
SUPERMAN RETURNS-HDD/DVD HDD $200.08 Action/Adventure $39.99 PG13 11/28/2006 WHV 24,706 28,440 22,285 6,155
SWAT-BRY BRY $116.64 Action/Adventure $28.95 PG13 7/25/2006 SPHE 10 2,885 1,376 1,509
SWORDFISH-BRY BRY $69.77 Action/Adventure $28.99 R 9/26/2006 WHV 578 5,026 2,087 2,939
SWORDFISH-HDD HDD $69.77 Action/Adventure $28.99 R 5/2/2006 WHV 1,885 9,781 7,015 2,766
SYRIANA-BRY BRY $50.82 Drama $34.99 R 10/10/2006 WHV 482 3,403 1,465 1,938
SYRIANA-HDD HDD $50.82 Drama $34.99 R 6/20/2006 WHV 1,797 4,817 3,854 963
TAILOR OF PANAMA-BRY BRY $13.72 Mystery Suspense $28.95 NR 2/6/2007 SPHE 161 - 161
TALLADEGA NIGHTS-BRY BRY $148.21 Comedy $38.96 NR 12/12/2006 SPHE 15,617 19,235 8,889 10,346
TEARS OF THE SUN-BRY BRY $43.42 Action/Adventure $28.95 R 9/19/2006 SPHE 752 5,906 2,742 3,164
TERMINATOR 2-BRY BRY $204.84 Action/Adventure $29.99 R 6/27/2006 LION 1,555 14,395 7,484 6,911
TERMINATOR 3-HDD HDD $150.35 Action/Adventure $28.99 R 9/26/2006 WHV 3,161 8,169 5,620 2,549
TERMINATOR-BRY BRY $38.37 Action/Adventure $28.95 R 6/20/2006 MGM 1,561 5,685 3,708 1,977
THING-HDD HDD $13.78 Science Fiction $29.98 R 10/24/2006 UNIV 2,528 4,924 3,214 1,710
TIM BURTONS CORPSE BRIDE-BRY BRY $53.35 Family $28.99 NR 9/26/2006 WHV 779 4,982 2,273 2,709
TIM BURTONS CORPSE BRIDE-HDD HDD $53.35 Family $28.99 PG 10/10/2006 WHV 2,557 5,228 3,696 1,532
TOKYO DRIFT-HDD/DVD HDD $62.61 Action/Adventure $39.98 PG13 9/26/2006 UNIV 4,153 9,508 6,934 2,574
TOTAL RECALL-BRY BRY $119.39 Science Fiction $29.99 R 8/22/2006 LION 522 4,173 2,016 2,157
TRAFFIC-HDD HDD $124.11 Drama $29.98 R 9/12/2006 UNIV 865 2,742 1,778 964
TRAINING DAY-BRY BRY $76.63 Drama $28.99 NR 8/1/2006 WHV 488 4,899 2,392 2,507
TRAINING DAY-HDD HDD $76.63 Drama $28.99 R 5/9/2006 WHV 1,381 10,714 7,551 3,163
TRANSPORTER 2-BRY BRY $43.09 Action/Adventure $39.98 PG13 12/26/2006 FOX 2,067 2,821 766 2,055
TRANSPORTER-BRY BRY $25.29 Action/Adventure $39.98 PG13 11/14/2006 FOX 1,921 3,836 1,614 2,222
TROY-HDD HDD $133.25 Action/Adventure $28.99 R 9/12/2006 WHV 2,711 16,229 9,734 6,495
U2-RATTLE AND HUM-BRY BRY $8.60 Misc Music $34.99 NR 10/10/2006 PARA 336 2,665 1,169 1,496
U2-RATTLE AND HUM-HDD HDD $8.60 Misc Music $29.99 PG13 8/8/2006 PARA 430 2,441 1,730 711
U571-HDD HDD $77.12 Action/Adventure $34.98 PG13 5/23/2006 UNIV 1,712 5,769 4,491 1,278
ULTIMATE MISSIONS COLLECT-BRY BRY $0.00 Action/Adventure $99.99 PG13 10/30/2006 PARA 2,348 5,511 2,759 2,752
ULTIMATE MISSIONS COLLECT-HDD HDD $0.00 Action/Adventure $99.99 PG13 10/30/2006 PARA 4,729 6,823 5,167 1,656
ULTRAVIOLET-BRY BRY $18.53 Science Fiction $38.95 PG13 6/27/2006 SPHE 1,677 9,433 5,655 3,778
UNDER SEIGE-HDD HDD $83.56 Action/Adventure $28.99 R 10/31/2006 WHV 1,001 1,645 1,103 542
UNDER SIEGE-BRY BRY $83.56 Action/Adventure $28.99 R 10/31/2006 WHV 573 1,473 680 793
UNDERWORLD EVOLUTION-BRY BRY $62.31 Horror $38.95 R 6/20/2006 SPHE 2,203 21,797 9,881 11,916
UNFORGIVEN-BRY BRY $101.15 Western $28.99 R 10/31/2006 WHV 1,282 4,336 1,640 2,696
UNFORGIVEN-HDD HDD $101.15 Western $28.99 R 5/23/2006 WHV 1,220 6,785 5,132 1,653
UNLEASHED-HDD/DVD HDD $24.53 Action/Adventure $34.98 R 8/15/2006 UNIV 666 3,957 2,807 1,150
USUAL SUSPECTS-BRY BRY $23.34 Mystery Suspense $39.98 R 2/13/2007 MGM 1,474 - 1,474
VAN HELSING-HDD HDD $120.07 Action/Adventure $34.98 PG13 5/23/2006 UNIV 1,818 7,439 5,450 1,989
VERTICAL LIMIT-BRY BRY $69.24 Action/Adventure $28.95 PG13 2/20/2007 SPHE 776 - 776
V FOR VENDETTA-HDD HDD $70.51 Action/Adventure $28.99 R 10/31/2006 WHV 7,083 12,800 7,817 4,983
WAIST DEEP HDD/DVD HDD $21.34 Action/Adventure $39.98 R 10/10/2006 UNIV 599 1,182 830 352
WAR WITHIN-BRY BRY $0.07 Drama $29.98 NR 10/31/2006 MGPE 13 140 20 120
WATERWORLD-HDD HDD $88.24 Action/Adventure $29.98 PG13 11/14/2006 UNIV 1,809 2,726 1,675 1,051
WE WERE SOLDIERS-BRY BRY $78.12 Drama $29.99 R 1/23/2007 PARA 3,706 - 3,706
WE WERE SOLDIERS-HDD HDD $78.12 Drama $29.99 R 7/25/2006 PARA 1,110 5,615 3,659 1,956
WICKER MAN-2006-BRY BRY $23.64 Mystery Suspense $28.99 NR 1/30/2007 WHV 1,469 - 1,469
WICKER MAN-2006-HDD HDD $23.64 Mystery Suspense $28.99 NR 1/30/2007 WHV 1,025 - 1,025
WILD-BRY BRY $37.38 Family $34.99 G 11/21/2006 DISN 2,776 5,440 2,121 3,319
WILLY WONKA-HDD HDD $0.00 Family $28.99 G 10/10/2006 WHV 1,066 2,376 1,646 730
WINDTALKERS-BRY BRY $40.91 Action/Adventure $39.98 R 11/28/2006 MGM 65 125 41 84
WOLF CREEK-HDD HDD $16.18 Horror $29.95 NR 12/19/2006 TWC 209 272 133 139
WORLDS FASTEST INDIAN-BRY BRY $5.12 Drama $29.98 NR 1/25/2007 MGPE 336 - 336
WORLDS FASTEST INDIAN-HDD HDD $5.12 Drama $29.98 NR 1/25/2007 MGPE 344 - 344
WORLD TRADE CENTER-BRY BRY $70.27 Drama $39.99 PG13 12/12/2006 PARA 7,589 9,338 5,072 4,266
WORLD TRADE CENTER-HDD HDD $70.27 Drama $39.99 PG13 12/12/2006 PARA 7,144 8,349 5,326 3,023
X-MEN-LAST STAND-BRY BRY $234.36 Action/Adventure $39.98 PG13 11/14/2006 FOX 12,662 21,504 10,976 10,528
XXX-BRY BRY $141.53 Action/Adventure $28.95 PG13 6/20/2006 SPHE 1,235 5,725 3,673 2,052
YOU ME AND DUPREE-HDD/DVD HDD $75.80 Comedy $39.98 PG13 11/21/2006 UNIV 2,120 2,650 1,879 771
YOUNG GUNS-BRY BRY $45.66 Western $29.99 PG 2/6/2007 LION 1,231 - 1,231
TOTALS 1,558,784 759,603 799,181
Blu-ray Totals 846,771 2 97,041 5 49,730
HD-DVD Totals 712,013 4 62,562 2 49,451
Blu-ray Marketshares 54.3% 39.1% 68.8%
HD-DVD Marketshares 45.7% 60.9% 31.2%

The above list was part of a report released in the past day or so ago by Sony. The link for the full report is on eg the digitalbits website.

I think Sony released the report to show how they are trying to market blu-ray as 2:1 or 3:1 against hd-dvd in terms of sales ratios.

I wonder if this will turn out to be a massive backfire on Sony.

Because thats not the message I get from the report and its detailed figures.

What I get from the report is that both formats are a failure commercially for the studios.

(and thats despite often great picture quality/sound quality for the consumers that care about such things ie us!).