Posted October 04 2006 - 10:05 PM
| Ron, has Fox given any kind of rationale/reasoning behind their initial Blu-Ray pricing? |
Yes, they have, though I have to be careful with my response here
since I am under agreement with the studio not to freely discuss
everything that was announced at the retail summit.
Let me say these two words: early adopters
That should give you a general idea as to why the prices are
at a premium right now, and really, no different from what some
other studio(s) did with their entry pricing into the formats.
My personal opinion is this pricing is going to somewhat
hurt Fox and Blu-Ray. I know people who have already
said they will not buy product at that price. Others I am
sure will. Quite frankly, in a format war, you want to attract
people to your side with releases that excite the early
adopter (not the general public) and prices that are on
par with other studios.
I'll also agree that the first wave of releases from Fox and
Disney are pretty lackluster. It's almost if they are trying
to cater to the general public rather than the early adopter
who wants more hardcore, action-orientated, sci-fi fare.
On the plus side, from what I have been told through confidential
sources, Fox is going to be putting out some grade-A stuff
to the format in the near future.
It's my hope that the studios realize who their buyers are
right now and continue to release prime titles catered to
those demographics. I also hope that pricing will quickly
fall in line with HD-DVD releases.