Posted July 28 2006 - 07:00 PM
| Originally Posted by ChristopherDAC |
As has been proven over and over again, no matter how much you want something, if the industry won't sell it, you can't buy it. This applies to all kinds of products, but particularly to media because of the extremely monopoly-driven nature of the industry.
While this is generally true, and I have the highest respect for you CDAC, I disagree.
If Hollywood decides something is going "To be this way from now on", and the majority of consumers decide differently, Hollywood will lose. Hollywood *must* sell media in order to exist, and the majority of their profits if I understand correctly are outside of theaters. Meanwhile, Consumers do not require new media in order to exist. If the majority decides collectively that $10 a pop VoD isn't worth it, after a quarter or two of losses, the Studio will change it's tune.
Divx and other "Pay per view DVD" style efforts are a good example. They are a physical version of VoD, and consumers collectively decided it was a poor choice, even though it was comparable to the then "In vogue" rental model. Consumers collectively decided $20 for a DVD and unlimited rights was a better value than what Divx offered, and all other efforts similiar to it have met with negative opinions.
Now, don't get me wrong, I'm *not* saying VoD will never work. I'm just saying that VoD's pricing and features will decide it's viability. If persistant, unrestricted access were sold at $15 dollars a pop, it'd work. If one-time viewing were also offered for $4-5 dollars a pop, it'd work for all "See it once" type movies, but not for Blockbuster "See it many times" movies, or for the frequently viewed childrens titles. Similiarly, TV on VoD would need to hit in the $2-3 per episode persistant or $1 one-time range for it to work.
Anyways, if the consumers decide something's a poor value, Hollywood is the one on the clock, not the consumers. Hollywood needs to sell to survive, and 3-6 months of being starved for revenue will change any policy.
Plus, in this day and age, forcing a standard on consumers that they don't care for is a sure guarantee to increase piracy dramtically. If people decide they want physical media, and the studio does only VoD, it won't be long before the local flea market is the biggest seller of movies.