The real problem has been that the cost increase of a "dual format" universal player would offset the advantage for many consumers. But what if providing *both* BD *and* HD DVD full functionality only added a few dollars to the final price of an HD disc player? It would seem that most hardware manufacturers might stand to gain an advantage offering this expanded functionality to the consumer (though I wouldn't expect to see Sony or Toshiba combo-players for some time )
I came across this at DVD file and think it's an interesting development:
| And the winner of the format war is . . . the combo player. |
An announcement by San Jose-based Atmel Corporation introduces its new AT78C4050 All-Format DVD System-on-Chip (SoC). The new integrated circuit is claimed to be able to control the functionality of any optical disk drive, including DVD, DVD-ROM, DVD-R/RW, DVD+R/RW, CD, CD-ROM, CD-R/RW, HD DVD, and Blu-ray Disc. This may be the first shot in a format war battle at a more fundamental level: dominance of the electronic component market that supports HD disc players. Such chips are a significant opportunity for player manufacturers to offer combo-players at an affordable price point. (The chip is available now at a unit cost of $8.00 in quantities of 100.) And considering the potential long-term market of many millions of players, you can expect semiconductor manufacturers to offer chip set after chip set to reduce player production costs. How do you think we got from $1,000 interlaced DVD players in 1997 to $100 progressive players in 2005?