| Online DVD Rental Leader Embraces 'Next Wave of Consumer Excitement' |
LOS GATOS, Calif., Jan. 24 /PRNewswire-FirstCall/ -- Netflix Inc.
(Nasdaq: NFLX), the world's largest online movie rental service, today
announced it will carry the first movies available in HD DVD when the new
high-definition format launches in late March, according to plans recently
outlined by several major movie studios, and said it will similarly offer
titles in the Blu-ray format when that product launches, expected to be later
"High-definition DVD is the next wave of excitement in home entertainment
and we'll be there at its inception," said Netflix Chairman and CEO Reed
Hastings. "With far sharper images, better sound and more features, we expect
high-def will greatly enhance DVD's consumer appeal and extend its popularity
over the next decade or more."
With Toshiba's new high-def DVD player now available to be ordered for
March delivery at several leading online and big-box retailers, a number of
Hollywood studios have announced plans to launch both new and catalog titles
on HD DVD beginning late that month. Warner Home Video said at the recent
Consumer Electronics Show that it will introduce 24 titles in HD DVD on March
28. Universal Studios Home Entertainment, Paramount Pictures Home
Entertainment and The Weinstein Company made similar announcements.
Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment,
Lionsgate and Paramount also said at the Consumer Electronics Show that they
have each selected between 10 and 20 titles to launch concurrent with the
debut of Blu-ray hardware later this year.
Netflix said it will make the high-def DVD titles available at launch as a
way of supporting the next-generation DVD format and signaling its belief that
while initial adoption may be limited the market will eventually migrate to
"For those subscribers who have an immediate interest in renting movies in
high-def, we're committed to making the full range of titles available at
Netflix the moment they're introduced," said Mr. Hastings.
SOURCE Netflix, Inc.
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