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SIRIUS Satellite Radio and the NBA NBA and Sirius announce exclusive deal

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#1 of 5 OFFLINE   William Laughner

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Posted December 14 2005 - 01:11 AM

SIRIUS Satellite Radio and the NBA Announce Multi-Year Broadcast and Marketing Agreement

Tuesday December 13, 8:59 am ET

- SIRIUS Becomes the Official Satellite Radio Partner of the NBA -
- SIRIUS Delivers More Than 1000 Live Games Per Season -
- SIRIUS Launches NBA Radio on SIRIUS, the First 24/7 Year-Round NBA Radio Channel -

NEW YORK, Dec. 13 /PRNewswire-FirstCall/ -- The National Basketball Association and SIRIUS Satellite Radio (Nasdaq: SIRI - News) announced today a multi-year agreement which expands upon their current broadcast arrangement and makes SIRIUS an official NBA marketing partner.

The partnership makes SIRIUS the broadcaster of more live NBA games than any other radio outlet. As part of their original agreement, in February 2003, the NBA became the first major professional sports league to provide live games on SIRIUS.

SIRIUS and the NBA have launched NBA Radio on SIRIUS, the first 24/7, year-round radio channel devoted to the NBA. Airing on SIRIUS' channel 127, NBA Radio on SIRIUS features content from NBA TV -- including news, highlights and features on the league, its teams and players -- and will showcase specialized programming that will be heard exclusively on SIRIUS.

SIRIUS is the exclusive satellite radio provider of an extensive programming package that features more than 1,000 regular season games, plus every game of the NBA Playoffs and The Finals. SIRIUS has the exclusive national satellite radio rights to NBA team radio broadcasts and will air regular season games from every NBA team. Throughout the regular season, SIRIUS will, in most cases, air the home team's local radio broadcast. During the NBA Playoffs and The Finals, SIRIUS will offer the home team, visiting team and national radio broadcasts.

"SIRIUS is the content leader in satellite radio and this deal deepens our partnership by delivering more NBA games and programming to our fans and provides new marketing opportunities for SIRIUS to promote its product and brand," said NBA Commissioner David Stern. "Expanding our partnership with SIRIUS reinforces our belief in their continued growth and our commitment to embrace all forms of new media."

"The NBA is one of the most powerful names in sports and SIRIUS is excited to partner with this first-class organization," said Mel Karmazin, CEO, SIRIUS Satellite Radio. "The NBA draws an ever-larger audience of passionate fans from all across America and those fans will have access to more NBA basketball on SIRIUS than anywhere else on radio. This agreement is a significant enhancement to our superior sports lineup and underscores our ongoing commitment to bring the best sports programming to SIRIUS subscribers."

As the Official Satellite Radio Marketing Partner of the NBA, SIRIUS will conduct NBA-themed advertising and promotions with the NBA logo, NBA Radio on SIRIUS logo and 30 team logos through NBA media assets and at the NBA Store.

On NBA.com, the league's official Web site that generates more than 2.75 million visitors per day, SIRIUS will feature advertising, logo placement and a reciprocal link to SIRIUS.com. SIRIUS' NBA programming schedule and channel listings will be available on NBA.com.

SIRIUS will have a presence in the world's only NBA Store, located on Fifth Avenue in New York City, which receives approximately one million visitors per year. The NBA Store will feature a fully interactive SIRIUS display for the duration of each NBA season with a listening station that will allow customers to sample SIRIUS radios and programming. For select weeks, SIRIUS signage and products will be displayed in store windows and visitors to the NBA Store will receive a SIRIUS brochure/insert with every purchase.

SIRIUS ads will also appear on NBA TV and in other NBA media outlets. In addition, NBA promotions will run within SIRIUS and NBA media inventory.

SIRIUS also currently broadcasts exclusive NBA-themed talk shows on channel 123. Full Court Press, hosted by Kenny Smith and Ian Eagle, airs weekdays from 12-3 p.m. ET, and The Phil Jackson Show, featuring the renowned head coach of the Los Angeles Lakers, airs Mondays from 6-7 p.m. ET.

SIRIUS offers all NBA programming at no additional cost to its subscribers. For a schedule of upcoming NBA games on SIRIUS visit http://www.sirius.com/nba or NBA.com.

#2 of 5 OFFLINE   Brent T

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Posted December 14 2005 - 12:19 PM

Wait just a minute, XM gets the NHL and we get the NBA ? I want to hear all the arguments now about how much the NBA will bring to Sirius since on this board I was told how XM getting the NHL was a fantastic buisness move by the XM fanbois Thanks for the updates William !

#3 of 5 OFFLINE   Blu



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Posted December 18 2005 - 04:05 AM

I would say that value wise the NHL was a good buy. 100 million dollars for 10 years. Not a bad deal considering the length of the contract and the small price involved...in a relative sense. The NFL is the big draw IMHO. I don't really like MLB since the strike and it really is a non factor to me as is the NHL. I do think that Sirius is leading the way in the sports area. This should help gain ground on XM. Both services will soon be similar in subscribers within a couple of years if not sooner. Sirius will continue to add exclusive content to compete while once XM feels the heat they will also try to add more content and guess what? The consumer wins!

#4 of 5 OFFLINE   Brent T

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Posted December 19 2005 - 12:09 AM

10 Million a year for the NHL means they have to pull in 833,333 listeners who want to LISTEN to NHL games. Not sure how this is a wise buy since the NHL cant get that many people to watch their sport. Oh and I am a fan of the NHL.

I just hope Sirius continues to add exclusive content Posted Image

#5 of 5 OFFLINE   Ernie Estrella

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Posted December 21 2005 - 03:16 AM

I live in Detroit and I am thrilled by this news. I love t he NBA coverage as I can still hear my Cavalier games while being here in Detroit. NHL is nice and all but we get enough NHL coverage here being close to Windsor and being around Hockeytown. I love the NBA and NFL.
Ernie Estrella
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Blastr / Bruno Boys Fantasy Football


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