Variety reported today that Spike TV has purchased the rights to all six films of George Lucas' Star Wars saga, the biggest feature film franchise in history,
for a cool $70 million in a bid to regain ground that was lost with the departure of World Wrestling Entertainment programming earlier this month.
Spike outbid several competitors including the USA Network and Turner Broadcasting, bringing the price up further than an estimated $50 million. The article
noted that Spike was aggressive in nailing the Star Wars deal to offset the WWE loss. A Spike TV spokesperson declined to comment. The first Star Wars
film will hit the Network in April 2008 with plans for marathons and other specialized programming on the drawing board.
That's a lot of coin.