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Anchor Bay Press Release: EVIL DEAD 2: BOOK OF THE DEAD 2 Special Edition


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#1 of 29 Ronald Epstein

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Posted August 17 2005 - 08:18 AM

The Book Is Back…And Madder Than Ever!

ANCHOR BAY ENTERTAINMENT UNLEASHES
“EVIL DEAD 2: BOOK OF THE DEAD 2” SPECIAL EDITION DVD WITH
EXCLUSIVE “FLESHY” PACKAGING

Companion To “Evil Dead: Book Of The Dead Edition”
Features All-New High-Definition Film Transfer
Approved by Director Sam Raimi And Brand-New Special Features –
Clad In A Book That Screams!

Invading Our World September 27, 2005

TROY, MI – Three years in the making! No soul was spared! And now the wait is over! The Necronomicon Ex Mortis, aka The Book Of The Dead, returns to plague Mankind – and this time it’s got something to say! Anchor Bay Entertainment, the leader in horror DVD, announces the long-awaited sequel to one of the most unique DVD packages in the history of the format: Evil Dead 2: Book of the Dead 2. Housed again in a specially created “fleshy” cover designed by renowned Evil Dead special effects artist Tom Sullivan and sculpted to replicate the feel of human flesh, the Evil Dead 2: Book of the Dead 2 also boasts a special in-package sound chip – just press the bulging eye and hear the book SCREAM! Priced at $39.98 SRP, the DVD will be available on September 27, 2005. Pre-book is August 30th.

Released in 2002 to critical and consumer acclaim, the Evil Dead: Book of the Dead Edition broke new ground in DVD conceptual packaging. Continuing the Anchor Bay tradition of innovative package art -- from the Repo Man license-plate tin to the current beer-can themed Fright Packs – the first Book of the Dead Edition (recently named by Home Theater Magazine as one of the Top 100 “Ultimate DVDs”) sold out its limited edition run of 250,000 sets and is now a highly sought-after collectible, commanding top dollar among enthusiasts. Available in limited quantities, the Evil Dead 2: Book of the Dead 2 Edition will not only raise the bar on DVD covers, but also the hairs on the back of the neck!

The Evil Dead 2: Book of the Dead 2 Edition also promises viewers the best presentation yet. Director Sam Raimi (Spider-Man, Spider-Man 2) personally supervised the High-Definition DiviMax™ transfer, presented in its original 1.85 theatrical aspect ratio and enhanced for 16x9 televisions.

The Evil Dead 2: Book of the Dead 2 Edition is possessed by a host of special features, some newly-produced for this edition including:

• Audio Commentary with Writer/Director Sam Raimi, Co-star Bruce Campbell, Co-Writer Scott Spiegel and Special Make-Up Effects Artist Greg Nicotero
• All-New Illustrations by Evil Dead special effects artist Tom Sullivan
• Evil Dead 2: Behind-The-Screams: Brand-New featurette highlighting the “Deadest” special effects details with Tom Sullivan
• The Gore The Merrier Featurette
• Theatrical Trailer
• Talent Bios

Originally released in 1987 and now an essential part of the contemporary horror film landscape, both casual and die-hard fans know the story of Evil Dead 2: Dead By Dawn like the back of their still-attached hand! Bruce Campbell returns as Ash, the sole survivor of the first Evil Dead. With his girlfriend possessed by demons and his body parts running amok, Ash is forced to single-handedly (wink, wink!) battle the legions of the damned as the most lethal – and groovy – hero in horror movie history!

Anchor Bay Entertainment is promoting Evil Dead 2: Book of the Dead 2 through a multi-level marketing campaign including an extensive national viral internet campaign and genre/industry print advertising.

Anchor Bay Entertainment is an established leader in the field of home entertainment. The company offers an expansive selection of award-winning, notable theatrical films including “Time Bandits” and “Halloween,” classic television programming such as “3rd Rock from the Sun,” “Three’s Company,” “Highlander” and much of the Stephen J. Cannell library, traditional children’s fare featuring the ever-popular Thomas & Friends collection and Mister Rogers Neighborhood, the impressive Manga anime line and chart-topping fitness titles including the "Crunch" and "For Dummies" series. Anchor Bay Entertainment is aggressively developing a wide range of original programs and concepts in addition to licensing existing brands and films.

Anchor Bay Entertainment is a subsidiary of IDT Entertainment. IDT Entertainment is a vertically integrated entertainment company that develops, produces, and distributes proprietary and licensed entertainment content. IDT Entertainment is a subsidiary of IDT Corporation (NYSE:IDT, IDT.C), an international telecom, entertainment, and technology company.

Ronald J Epstein
Home Theater Forum co-owner

 

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#2 of 29 ChadMcCallum

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Posted August 17 2005 - 09:46 AM

Posted Image

Looking forward to the new transfer. I just hope the button on the book isn't too sensitive or that's gonna get real old real fast.

#3 of 29 Mike Wadkins

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Posted August 17 2005 - 11:10 AM

the lack of dts is a shame that divimax transfer had better shine with the spare bit-rate and for the 1 new extra
Quote:
All-New Illustrations by Evil Dead special effects artist Tom Sullivan


#4 of 29 Patrick Soucy

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Posted August 17 2005 - 12:12 PM

You've forget another GREAT extra:

Evil Dead 2: Behind-The-Screams: Brand-New featurette highlighting the “Deadest” special effects details with Tom Sullivan

#5 of 29 Steve Tannehill

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Posted August 17 2005 - 12:14 PM

Groovy! Posted Image

- Steve

#6 of 29 Bill GrandPre

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Posted August 17 2005 - 06:33 PM

I don't think it's "brand-new", I believe that was on Elite's laserdisc, it's just "brand-new-to-DVD".
Don't you ever, EVER compare me to "Family Guy," you hear me Kyle? Compare me to "Family Guy" again and so help me, I will kill you where you stand!

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#7 of 29 Michael Osadciw

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Posted August 17 2005 - 07:32 PM

Bill, I think you are right...I'll have to check my Blood-Red LD!! It would be waaaay too good if the DVD was blood-red as well.

Still, I can't wait for this new smelly dead book package to arrive at my door. I am surprised that a DTS-ES audio track wasn't included...or at least the existing 5.1 audio soundtrack and encode it with DTS. Oh well...I'll wait for lossless audio on an HD disc...

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#8 of 29 Mike Wadkins

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Posted August 17 2005 - 08:46 PM

Quote:
Evil Dead 2: Behind-The-Screams: Brand-New featurette highlighting the “Deadest” special effects details with Tom Sullivan


its on my blood red ld

#9 of 29 Robert Harris

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Posted August 18 2005 - 12:47 AM

I'm sorry, and I may be in the minority here, but I can't help but thinking that when it comes to being the champion of "dipping," Anchor Bay is far in the lead.

I hate to be a naysayer, but I see no rationale for a new, specially packaged version Evil Dead 2.

With High Definition arriving in just months, at which time, the world will be treated to yet a FIFTH variation of Evil Dead 2, this latest offering from Anchor Bay is an affront to one's marketing senses.

Like ED2, Anchor Bay has hawked its other "major" holding, Halloween at least four, and possibly up to SIX times (including the new UMD version -- it arrives on the 23rd of August along with Evil Dead) since its initial release on DVD in 1998.

With so many fine films yet to make a first appearnce on the format, what we don't need is one more title, with a slight variation and a different UPC code to denote "all new."

And just for the record...

Does it matter that it "features an all new high definition transfer"?

No. What you're getting is still NTSC.

This only means that they're ready to pull the trigger for a HiDef release at a moment's notice.

RAH

"All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible. This I did." T.E. Lawrence


#10 of 29 Jon Robertson

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Posted August 18 2005 - 01:27 AM

Quote:
I hate to be a naysayer, but I see no rationale for a new, specially packaged version Evil Dead 2.
Ahh, but you don't make DVDs for a fanboy completist customer base.

Anchor Bay have been pulling this kind of thing for years now. They know their clientele inside out and any little dribble of fancy packaging or extra features, no matter how dubious the merits of the actual movie, will be snapped up. Especially if you put a limited edition number on the back. It's money in the BANK, people.

#11 of 29 Mike Wadkins

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Posted August 18 2005 - 01:50 AM

Quote:
Does it matter that it "features an all new high definition transfer"?

No. What you're getting is still NTSC.


judging on the dawn of the dead set yes it does

#12 of 29 Jesse Blacklow

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Posted August 18 2005 - 03:19 AM

Considering that Mr. Harris was and is actually involved with the transfer process for major studio films, I'll give his response some weight. This transfer might be a huge improvement over the last one, but it's still limited to NTSC once it hits the disc. Of course, the fanboy completists among us probably don't mind or care, so let 'em at it.
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#13 of 29 Dome Vongvises

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Posted August 18 2005 - 03:37 AM

Bruce Campbell was right.

#14 of 29 Mike Wadkins

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Posted August 18 2005 - 03:53 AM

Quote:
still limited to NTSC once it hits the disc

true but its all in the encode

#15 of 29 richardWI

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Posted August 18 2005 - 04:08 AM

not everyone will pony up all the extra $$$ for the hi def bangwagon. Most of those that will are already making dvd purchase decisions based on that. I'm pleased with my system, and it'll be a lot of years before I upgrade.

#16 of 29 Michael Osadciw

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Posted August 18 2005 - 04:54 AM

Quote:
This only means that they're ready to pull the trigger for a HiDef release at a moment's notice.


I agree 100%. And I can't wait. Posted Image

But what side will they take? BRD? HD-DVD?

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#17 of 29 Daryl L

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Posted August 18 2005 - 06:56 AM

But I just gotta have that book made of stinky flesh to match my other book made of stinky flesh! Cause they looks and feel sooooooooo coooooooool! Posted Image Posted Image
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#18 of 29 Rolando

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Posted August 18 2005 - 01:06 PM

I agree with RAH (heck I think I and many always do) that another NTSC transfer is not worth the $.

And if they were just re-releasing a Divimax version with even 2 extra features I might have passed.

but another book of the dead? man I am a sucker for a collectible. Many of us are. Many here still have or are currently looking for an LD release not for the picture quality but for the collectibility of either the packaging or an included booklet or poster.
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#19 of 29 Inspector Hammer!

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Posted August 18 2005 - 08:22 PM

Dome, what was Bruce Campbell right about? Posted Image

My only gripe with this, will this book also make people sick from the smell like the first one did? I remember one person here keeping their copy in the garage because it smelled so bad! Posted Image

This is cool IMO, i've gotten so used to double and triple dipping these titles that I think that something is wrong when they DON'T release another one every two years! Posted Image

My God, Anchor Bay has brainwashed me!! Posted Image
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#20 of 29 MarcoBiscotti

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Posted August 19 2005 - 01:05 AM

I agree this is stupid, at least if you're going to rehash the movies so often... offer them all in one set. An ulktimate book of the dead with all 3 films... or the first two since AB has apparently lost the rights to Army Of Darkness.

Ill probably get this for the collectability, but than again thats what I said with the last release and what the hell am I supposed to do with my limited edition tin set that I overpaid for now?


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