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XM to launch PGA Golf Channel


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#1 of 6 OFFLINE   Chris

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Posted March 16 2005 - 03:31 PM

From WSJ:



The PGA TOUR And XM Satellite Radio Announce Long-Term Broadcasting And Marketing Pact


DOW JONES NEWSWIRES
March 16, 2005 2:54 p.m.

WASHINGTON -- XM Satellite Radio Holdings Inc. (XMSR) inked a long-term contract with PGA Tour that includes the right to exclusive broadcasts along with marketing opportunities.

Financial details weren't released, but a spokesman for PGA Tour said it will provide more programming details later and noted that the XM development won't affect the group's television deals with major broadcast networks and cable channels.

In a press release Wednesday, subscription-radio company XM, which recently raised rates and altered its premium content structure, said it will offer a dedicated golf channel. The channel will provide tournament coverage every week, beginning this summer, along with other daily programs related to the sport.

XM plans to produce dedicated programs for one new golf channel, which is scheduled to start this summer.
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#2 of 6 OFFLINE   Bob_L

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Posted March 16 2005 - 05:18 PM

Oh no. More crap sports to degrade the bandwidth for the music channels.

When will the madness end?

And isn't golf boring enough on TV? How boring will it be on radio?

#3 of 6 OFFLINE   Jeffrey Noel

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Posted March 17 2005 - 12:17 AM

Quote:
And isn't golf boring enough on TV? How boring will it be on radio?


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#4 of 6 OFFLINE   BrianAe

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Posted March 17 2005 - 01:31 AM

Haha I was actually wondering about this. I like golf and watching tournaments on TV but hate the golf channel on cable and can't even imagine a radio channel about golf.

Furthermore, I find this fairly disturbing. Here is why: Golf actually has a very small fan base. The only reason that it is profitable for the networks to show it is because of the high advertising rates they can charge, relative to its ratings because of how afluent the audience is. Translation to sat radio is that they are doing this for advertising potential, which I see as the latest of several data points to suggest that advertising is a big part of both XM and Sirius strategy going forward. I know many will doubt me, but I suggest that advertising will be back on the music stations of both services in limited quantity in a year or two. Probably only a minute or two per hour, but back none the less.

#5 of 6 OFFLINE   Chris

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Posted March 17 2005 - 03:37 AM

Well, the question will be, adding a PGA golf channel, which channel is XM getting ready to lose. I know they killed 1 for MLB...
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#6 of 6 OFFLINE   Dave Lindhorst

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Posted April 07 2005 - 05:43 AM

Simply unbelievable.

A radio Golf Channel. WoW. I won't be getting XM.

I was really interested in Sat Radio but the more I hear the less I like.

Thanks all.