Chris
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From WSJ:
The PGA TOUR And XM Satellite Radio Announce Long-Term Broadcasting And Marketing Pact
DOW JONES NEWSWIRES
March 16, 2005 2:54 p.m.
WASHINGTON -- XM Satellite Radio Holdings Inc. (XMSR) inked a long-term contract with PGA Tour that includes the right to exclusive broadcasts along with marketing opportunities.
Financial details weren't released, but a spokesman for PGA Tour said it will provide more programming details later and noted that the XM development won't affect the group's television deals with major broadcast networks and cable channels.
In a press release Wednesday, subscription-radio company XM, which recently raised rates and altered its premium content structure, said it will offer a dedicated golf channel. The channel will provide tournament coverage every week, beginning this summer, along with other daily programs related to the sport.
XM plans to produce dedicated programs for one new golf channel, which is scheduled to start this summer.
The PGA TOUR And XM Satellite Radio Announce Long-Term Broadcasting And Marketing Pact
DOW JONES NEWSWIRES
March 16, 2005 2:54 p.m.
WASHINGTON -- XM Satellite Radio Holdings Inc. (XMSR) inked a long-term contract with PGA Tour that includes the right to exclusive broadcasts along with marketing opportunities.
Financial details weren't released, but a spokesman for PGA Tour said it will provide more programming details later and noted that the XM development won't affect the group's television deals with major broadcast networks and cable channels.
In a press release Wednesday, subscription-radio company XM, which recently raised rates and altered its premium content structure, said it will offer a dedicated golf channel. The channel will provide tournament coverage every week, beginning this summer, along with other daily programs related to the sport.
XM plans to produce dedicated programs for one new golf channel, which is scheduled to start this summer.