What's new

A few words about....Blu-Ray (1 Viewer)

Ronald Epstein

Founder
Owner
Moderator
Senior HTF Member
Joined
Jul 3, 1997
Messages
66,702
Real Name
Ronald Epstein
When we were putting together the itinerary for
our Home Theater Forum 2004 National Meet we had
talked to the folks at Sony/Columbia about doing
something special for our membership.

Imagine our excitement when they offered to give
us a demonstration of their upcoming Blu-Ray Disc
technology. I have to admit, of all the things we
had planned to do that week, this demonstration was
something I was most excited about seeing.

....it did not disappoint.

I wish that we could have brought all of you out
to Sony to see what we experienced. You folks have
no idea how dramatically this format is going to
change in the next two years.

We met with Victor Masuda (Vice President Blu-Ray
Disc Group) and Don Eklund (Senior VP Advanced
Technologies Columbia/Tri-Star) who gave us a little
background on the Blu-Ray format.

I am going to give you a few excerpts from the Press
material that was provided to all of us.....

* Instead of simply equaling the broadcast HDTV
data rate of 19 Megabits per second, Blu-Ray
far exceeds it. At supporting data rates of 36
Megabits per second, it's the highest data rate
of any consumer medium, delivering the ultimate
picture quality: full 1920 H x 1080 V High Definition
video.

* Thanks to the blue-violet laser and other advanced
technologies, the single layer BD exceeds the capacity
of five DVDs, while dual layer BD holds even more.

* Blue-Ray already has the support of 13 major
manufacturers including Dell, HP, Hitachi, LG,
Matsushita, Mitsubishi. Pioneer, Royal Philips,
Samsung, Sharp, Sony, TDK
and Thomson.

If I remember correctly, the opposing HD DVD group
is backed only by Toshiba and NEC.

Though the two consortiums are fighting to become
the most widely accepted format, it is my early
opinion that based on the manufacturer backing,
upcoming Playstation support and Sony's recent
acquisition of the MGM library that Blu-Ray will
probably be the dominant format.

So how good does Blu-Ray DVD look? It looks incredible!

Nearly 60 members of Home Theater Forum were ushered
into one of Sony studio's private screening rooms
last week to get a first-hand look at this new format.

We were treated to scenes from [/i]Lawrence of Arabia[/i]
that were split-screen so that we could see side-by-side
the difference between the DVD and Blu-Ray. As the
split screen moved from right to left you could see
the smaller detailed blurry images of the DVD suddenly
come to a razor-sharp realization that became so
incredibly defined.

...and mind you, these are images projected on a
20' screen. Imagine how they will look on consumer
televisions.

Personally, I think the difference between Blu-Ray
and DVD are more dramatic than what we saw going
from VHS to DVD.

I'm going to give the opportunity for the members
that attended this event to give their reactions to
what they saw. Better to hear it from a group of
people than just one individual.

Stay Tuned!
 

Rob Gardiner

Senior HTF Member
Joined
Feb 15, 2002
Messages
2,950
Ron,

In your opinion, do you think Sony will cease the practice of release widescreen films in Pan & Scan versions once they start issuing films on Blu-Ray? That is my biggest concern right now.
 

Robert Crawford

Crawdaddy
Moderator
Patron
Senior HTF Member
Joined
Dec 9, 1998
Messages
67,796
Location
Michigan
Real Name
Robert

I'm not Ron, but we were never afforded the opportunity to speak with any of Sony's Home Video personnel regarding dvd releases or their release policy.





Crawdaddy
 

Ron-P

Senior HTF Member
Joined
Jul 25, 2000
Messages
6,300
Real Name
Ron
Very exciting, thanks Ron. Once the new HD-DVD format hits, solidly, it's going to be major upgrade time, sounds like it will be greatly worth it.
 

Robert Crawford

Crawdaddy
Moderator
Patron
Senior HTF Member
Joined
Dec 9, 1998
Messages
67,796
Location
Michigan
Real Name
Robert

Only if you want to do so. Personally, with 2600 dvds in my collection, I will be very selective on what I purchase again with this new format. Lawrence of Arabia is a given while Peggy Sue Got Married is not.
 

Sam Posten

Moderator
Premium
HW Reviewer
Senior HTF Member
Joined
Oct 30, 1997
Messages
33,711
Location
Aberdeen, MD & Navesink, NJ
Real Name
Sam Posten
My impressions of the Blu-Ray demonstration were so overwhelmingly positive, that I was in a dreamworld all day with 3 very distinct ideas buzzing in my head:

1. 1080p - YES. Take THAT silly ATSC guys who figured 1080i would be 'good enough'. We've gone for nearly a hundred years living with the sillyness of interlaced signals, why make our lives more difficult? The very idea of having interlaced signals when 50 bajillion computer monitors give a clear lesson in why we got past it is incomprehensible. 720p was a nice compromise but few TV stations are supporting it. Sure it takes a 30k Qualia to even see 1080p but lets face it, it wont take that long for that tech to come to the average living room.

2. Its damn impressive that PS3 will be launching with Blu Ray in the box. I _need_ to start a website dedicated to Blu Ray fandom. I pondered that all day long, in the end I'm sure that there are others out there much more qualified to build one than I am, and I will be first in line to help extend that community once the infrastructure is in place. I cant wait for E3 next year!

3. What the hell can HD-DVD offer that Blu-ray isnt? That question was asked and there was no suitable response. Bluray has all the bulletpoints locked down with better tech than HDDVD on EVERY point that I can see as a consumer. Either they have something big planned or they should just give up now, cause as a consumer, I am JAZZED about Blu-ray.

GREAT demo. I said it before and I'll say it again: Going to hollywood I figured the Blu Ray demo would be a footnote, coming home it is my very foundation of excitement for the future of this hobby.

Sam
 

Tim Glover

Senior HTF Member
Joined
Jan 12, 1999
Messages
8,220
Location
Monroe, LA
Real Name
Tim Glover


Agreed. I will only re-buy the really A++++ titles. Star Wars, LOTR, Indiana Jones, Dude-Where's My Car and so on. :D

Thanks for the update Ron. Sounds great.
 

Seth Paxton

Senior HTF Member
Joined
Nov 5, 1998
Messages
7,585
RE: P&S

IMO, they will simply because of the intended target video devices. I think they will consider a 16x9 set as the standard screen that people want filled.

I'm not sure what that means for 1.33 or 2.35 films (or other ratios). Plus, the BluRay people we met aren't the same as the software team so we weren't really discussing how they would handle their titles.

Without a doubt though they would put out the LoA HD OAR transfer they have since it is their primary demo material.


I don't think people should mix the attitudes toward Sony DVD releases and Sony BluRay however. The main thing to take from this is that BluRay truly is a forward step in technology being made at the EXPENSE of new manufacturing costs while HD-DVD is far less of an upgrade on the user end in order to save companies those costs on manufacturing changes.

In terms of what BluRay offers it seems far superior as a true upgrade. Forget the PICTURE for a second because that is how HD-DVD is trying to compete. BluRay really seems to shine on its far superior bandwidth of data (bits read per second) and storage (BR layers are thinner and Sony has taken advantage of this by putting more than 2 layers per disc shooting storage possibilities out over 100 Gig).


Just a few days before at IVC a compression tech reminded me of the problem with full rate DTS which is that its not storage that's the problem but rather how much BANDWIDTH it eats up. Losing that extra bandwidth for audio (and other things like multi language or subtitles) means less bandwidth for the actual picture, and that in turn drives compression levels even higher.

BluRay is a far superior solution in this regard because of its greater bandwidth. They showed us tons of interactive features that could stream off at the same time, such as video commentary (far better than the limited version on Mallrats) in which a director pops up and points out things (visually) during his commentary and things for the studios like being able to pop-up interactive overlays of props, costumes, etc from a scene that with a high-speed net connection you could order on the fly.

Add to that just about any cool things you can imagine coming off the disc with the film (scripts, storyboards) and imagine it being done far better than you've seen it done on any current releases.

Oh, and that higher-rez audio that normally bites into video space.


Another thing discussed was the fact that storage is so through the roof that you could easily put out one disc that has entire TV seasons on it, or even stuff like Alien Quad all on 1 disc.



I can't agree with Ron on this being more dramatic than VHS to DVD. After all at the time of that switch the most common veiwing experiences, even toward the high end, were direct view sets from 20-36" big.

At THAT size this jump won't seem as dramatic.

But in this new era where amazingly most people have forgotten all about VHS quality (I bet many members here haven't even screened a VHS in years) and where the market penetration of the new, cheaper technologies in HD big screen displays is very high, this change WILL seem as dramatic. This is the step forward for people with 50"+ rear projections and 7'+ front projections where VHS isn't even a viewing option.

IMO, most of the general public is not quite ready for another expensive jump. Heck, I'm not ready to repurchase my DVDs at this point, I bought them for their durability after all. But BluRay will offer an incentive in video quality AND is a big enough tech step forward to be still viable several years down the line, giving it plenty of time to wait for the market to develop. IMO, by the time people are really ready for the next step HD-DVD will simply be dated and facing its own limitations.


BTW, while Sony showed us many possibilities for using the space and potential high-speed net feedback channel (like downloading extra content on the fly) I suspect that many of these features won't actually become standard practice. I've worked enough in the CE biz to know that up front you throw out every possible angle to make money from the technology, but the real usage comes out in practice after units are sold. Some of what they hope for or imagine might not end up being practical, but the basic idea of high bandwidth and giant storage makes the technology very workable and valuable IMO.
 

Citizen87645

Reviewer
Senior HTF Member
Joined
May 9, 2002
Messages
13,057
Real Name
Cameron Yee
One thing Ecklund pointed out is that in the splitscreen demos, the standard def image by itself was better than anything the consumer would see because it was not compressed. So the difference is actually more dramatic than we were shown!

One of my questions to the members of my lunch table was, "How many of you think your first Blu-ray player will be a PS3?" Most people were in agreement. The PS3 support is a huge advantage for the format, not to mention the support of several major electronics manufacturers. In a way I feel sorry for HD DVD; it just seems so clear that Blu-ray is going to dominate. To truly make a definitive statement I would have to see HD DVD, but with the stellar image quality demonstrated and the alliances already formed I don't see how HD DVD has any advantages.

The moving splitscreen demo was like a squeegee wiping across a dust covered windshield. Truly impressive.
 

Jeff Rosen

Grip
Joined
Apr 17, 2003
Messages
17
I think this may be the death of the movie theaters. Probably they will do a simultaneous release in 35mm and HD video, pricing the buy price for the HD initially at $200, so a short rental would be $10. a pop, or the price of a theater ticket. Probably after 6 - 8 weeks the price would drop to where the majority of the public could buy at $25. or so, or rent at $3. a pop. Sort of like the old days of the 2nd run grind house theater. Great for the studios, but the public might loose out on the large theater experience which I know has good and bad also attached to it.
 

Aaron_Brez

Supporting Actor
Joined
Apr 22, 2000
Messages
792
Hmmmm... I doubt it, unless the rentals were studio-controlled. The studios are addicted to purchase-revenue, now that DVD has shown them the real demand. I have a hard time believing they will ever again return to the "rental-pricing" scheme.

Why split the cash with Blockbuster when you can skip the middle man and "drain" the consumer directly?

For another thing, why in the world would Blu-Ray affect people going to the movie theater to the extent that they studios would go the "direct to video" route? DVD, to my knowledge, hasn't done this, and while this forum drools at the extra picture quality, most of the general public, even the ones who own HD-capable equipment (and most of them don't) will not see the difference as one sufficient to keep them out of the multiplex.
 

Citizen87645

Reviewer
Senior HTF Member
Joined
May 9, 2002
Messages
13,057
Real Name
Cameron Yee


This occcurred to me too. The only difference between watching the trailers on Blu-ray versus ones at my local theater was the absence of dirt, hair and scratches.

EDIT: Actually, my thought was more along the lines of why use HDs in digital projection when there's Blu-ray?
 

Todd Terwilliger

Screenwriter
Joined
Feb 18, 2001
Messages
1,745
I was very impressed with the Blu-Ray demo. One thing that has to be kept in mind though is that demo was really a technical preview. Blu-Ray contains a plethora of features and a great potential for A/V quality but it was made clear by the presenters that what is done with all this potential is going to be left to the content producers.


Some might choose to push the limits of A/V quality while others might use the space to squeeze as much lower rez content as they can. Others will probably land in-between.


One thing that impressed me was that Blu-Ray can be manipulated programatically via the Java language. This means that it has much more (again) potential for very cool content. Of course, there is no guarantee that anyone will use it (and to what degree) but it is nice to know that it is there.
 

Justin Bauer

Supporting Actor
Joined
Feb 19, 2003
Messages
553
I am getting very excited about Blu-ray and the PS3 support about sealed the deal for me. Those of you who got to go to the Demo are some lucky SOBs.
 

david*mt

Second Unit
Joined
Dec 11, 2002
Messages
306
quote:I think this may be the death of the movie theaters.




I have to disagree with that. Most consumers don't have 100'' projections screens or really high end sound systems that would imitate the movie theater experience. And I seriously doubt that studios will release films at the theater and on Blue-Ray simultaneously.
 

Greg Black

Second Unit
Joined
Jan 13, 2000
Messages
346
Speaking of the bad end of the theater experience... I refuse to go to any movie theater nowadays, and I just have a 36" HDTV. When Blu-Ray/HD rolls out, I will be making the jump to a front projection system, with a ~100" screen.
 

Glen C

Stunt Coordinator
Joined
Aug 20, 1998
Messages
116
ROTF at the "death of theaters" commentary.



I'll be upgrading very few DVDs to BluRay. I'd love to purchase new DVDs in hidef format ASAP however
smile.gif
 

John DrakeLaw

Stunt Coordinator
Joined
Jan 25, 1999
Messages
82
In a word - stunning



Can't come soon enough



If prices aren't too prohibitive I'll replace all my favourites, just for the treat of watching them at a top cinema standard, while those that are rarely played will be fine in standard def.
 

Users who are viewing this thread

Sign up for our newsletter

and receive essential news, curated deals, and much more







You will only receive emails from us. We will never sell or distribute your email address to third party companies at any time.

Latest Articles

Forum statistics

Threads
357,004
Messages
5,128,135
Members
144,228
Latest member
CoolMovies
Recent bookmarks
0
Top