Bryan_O
Agent
- Joined
- Jun 17, 2004
- Messages
- 49
According to the USA Today Sirius is adding commercials to the talk & sports channels, which is not a big deal in itself, because they are simply replacing their PSAs w/ commercials. I found Mel's quote about Stern's advertisers interesting. I really think his satalite show will be just as un-listenable as his current one.
"Karmazin also noted that Sirius, which first made a name for itself by offering commercial-free music channels, is preparing to add commercials to its talk and sports channels and emphasized that advertising will become an important revenue stream in the coming year. The company is currently in the process of increasing its ad sales staff and Karmazin said he expects "a good number" of Stern's advertisers will follow him to Sirius."
http://www.usatoday.com/money/media/...-siri-xm_x.htm
"Karmazin also noted that Sirius, which first made a name for itself by offering commercial-free music channels, is preparing to add commercials to its talk and sports channels and emphasized that advertising will become an important revenue stream in the coming year. The company is currently in the process of increasing its ad sales staff and Karmazin said he expects "a good number" of Stern's advertisers will follow him to Sirius."
http://www.usatoday.com/money/media/...-siri-xm_x.htm