Sirius posts wider 4Q loss (1 Viewer)

The NFL deal was seriously misguided. As cool as it sounds, people, or at least not enough people, listen to sports on the radio anymore except baseball (barely). On top of that, the whole advertising campaign must have cost a fortune.

Doesn't seem to have affected the stock price, tho...

Jason

Why, Ron, you seem almost celebritory

But, as someone who watches the stock as well, this is not a "amazing" shock factor. The loss, in percentages, is about what was expected as the deals were signed. The increase in audience (now up to 1.24 million - or an increase of over 600,000 since Sept, and more then 6x their audience this time last year) are the kind of things they hope continue to pay in in the long run.

Neither satellite company is going to rake in the cash right off the bat

The technology is still in its infancy. Once the portability of the service is in full swing then there will be a chance for growth and profits. As the both companies continue to grow and invest in various methods of delivery and improve the infrastucture profits may not be so impressive, if there are any at all.

Being a sirius user if the service was to go off the atmosphere I would shift to the ipod method of music delivery and not re-invest in XM gear.

Failure of any company will be bad for the technology, infrastructure and end users. A merger, as discussed in another thread, would not be so bad as long as the current equipment would ramin usable.

Just my thoughts.