Posted November 05 2004 - 05:42 AM
| I wonder if Columbia will try again for season 4. |
In my opinion, if season 3 still does alright on DVD then the music rights holders might want to come back to the table and negotiate, but Columbia will have all the leverage. The reason is that because if it is still somewhat successful, Columbia can press on knowing that if they can secure the rights for the song for season 4 then they might see a sales bump again, but if not they'll still probably sell as many copies as they did of season 3.
If season 3 flops, they have 2 choices as I see it.
1. Don't release season 4 at all.
2. Pay the outrageous cost for the song, bump up the cost of the set and take it in the teeth if season 4 sees a further drop in sales.
I just can't get on board with the idea that the studio is the one out to screw the fans on this one.
I'm sure Columbia would've prefered to get the rights to the song. They probably know that the replacement theme will cost them a few sales. I can't accept that they would purposely not try and obtain the rights to the song which ultimately might cost them sales, which ultimately means they screwed themselves over.
The other reason I don't feel like I'm getting screwed is that I know the change is coming. If they hold up on their promise to advertise the change on the packaging, anyone that buys the set and can also read will know about the change as well. Its not like we're all going to walk in to Wal-Mart on release day pick this set up and take it home to find a very large surprise.
I agree with Gord, its ashame because nobody wins this way ultimately. However, I see this as being a case where Columbia is damned if they do, damned if they don't, and damned if they stand still.
Scenario 1: Columbia gives in and pays the rights fee. This results in a raise in the price of the set to the consumer.
The Complaint: Why is Columbia raising the price on this series when season 1 and 2 were so cheap. You can't just explain the music problem being the cause for the raised price because the casual buyer that won't know any better will come back with "but the music was there in season 1 and 2 so why is it all of a sudden different?" They won't pay more to get the same thing they got previously for less, TV on DVD is not as essential as a gallon of gasoline.
Scenario 2: Columbia decides not to release season 3 at all because they can't get the rights to the music.
The Complaint: Yet another release that Columbia screwed up. Where is season 3? Where is season 3? Where is season 3? Where is season 3? Where is season 3? Where is season 3? Where is season 3? Where is season 3? Where is season 3?
The very same people that are complaining about the absent theme now would be complaining if season 3 never saw the light of day, and they'd be joined by a lot more people as well.
Where is season 3? Where is season 3? Season 3, where is it? This might also have the side effect of causing Gord's head to explode and I don't know about you guys but I don't want that to happen.
Even if they explain that its the music keeping season 3 off the shelves, they'll have people saying either:
Then why not just pay the extra fee and raise the price? I know I'd pay more for season 3 if they did it this way. (I call this the WKRP effect)
Then why not just replace the theme and release season 3 that way? not a popular one, but I'm sure it would've come up.
Scenario 3: Columbia does exactly what its doing.
The Complaint: exactly what is being complained about.
Looking at where Columbia stands and compairing it to a hand in poker. Columbia's hand would lose out to a pair of 2s.