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Netflix lowered monthly rates, what about their future?


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19 replies to this topic

#1 of 20 OFFLINE   TonyD

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Posted October 16 2004 - 03:32 PM

it appears that netflix is testing different rates for new customers.

if you clear your cookies and go to netflix you will see a variety of different sign-up prices.
15.99
17.99
19.99 and the regular price of 21.99.
this is for the 3 out plan.
apparently there is a rumor that amazon is about to start an online rental program.
more discussion here.

http://www.dvdtalk.c....57#post5431357
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#2 of 20 OFFLINE   Chris Lockwood

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Posted October 17 2004 - 10:08 AM

It's more than testing- they announced they are cutting their rates. Their stock price took a tumble, since this will wipe out the projected profit.

http://money.cnn.com....7_FORTUNE5.htm

#3 of 20 OFFLINE   Derek_C

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Posted October 17 2004 - 05:09 PM

So, do current Netflix customers need to cancel and then re-sign up to get this new price?

#4 of 20 OFFLINE   Chris Lockwood

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Posted October 17 2004 - 05:40 PM

Cutting their rates means cutting their rates. Why would you need to rejoin?

I can't rejoin, because I can't get my 4-at-a-time plan if I do that.

#5 of 20 OFFLINE   David Illingworth II

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Posted October 18 2004 - 03:33 AM

Not working for me. I just went there (after clearing out everything), and it still say $21.99 a month. Weird.
I recently switched to Blockbuster because of the lower price, but I'm not satisfied with their service ... everything I put in the queu is listed as "short wait" "long wait." It's ridiculous.
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#6 of 20 OFFLINE   GlennH

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Posted October 18 2004 - 03:47 AM

I've tried several times to clear all netflix.com cookies and reload and I always get $17.99 as the price, both with IE and Firefox browsers. Haven't been able to get the $15.99 to come up. Not sure I want to sign up anyway.

EDIT: Tried it some more and was able to get $21.99, $19.99, and eventually $15.99 to come up. So if you're interested definitely keep trying to clear cookies and get the best price.

#7 of 20 OFFLINE   Tom B

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Posted October 18 2004 - 05:51 PM

Straight from the Netflix site:

"Q: Is Netflix reducing prices? When?
A: We are lowering the prices on all of our subscription programs effective November 1st, 2004. We will automatically change your billing rate to the new lower price at the time of your November billing cycle."

Tom

#8 of 20 OFFLINE   David Illingworth II

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Posted October 19 2004 - 04:12 AM

excellent! I guess I'll stay with Blockbuster until November at least. We'll see.
Apparently, neither Blockbuster or Netflix has the Hellboy Director's Cut, so no need to switch based on selection just yet.
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#9 of 20 OFFLINE   Steve Tannehill

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Posted October 19 2004 - 04:30 AM

My corner Blockbuster had Hellboy DC for sale...

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#10 of 20 OFFLINE   ScottNJ

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Posted October 19 2004 - 09:28 AM

Just got a e-mail from Blockbuster online saying their $17.49 pricing plan (3 movies out at a time) starts October 25th.

#11 of 20 OFFLINE   Aurel Savin

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Posted October 19 2004 - 10:31 AM

I really don't care much if they lower prices or not. For the year or so I've had Netlfix, their service has been unbeatable.

#12 of 20 OFFLINE   Keith I

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Posted October 19 2004 - 10:42 PM

Current customers do not need to do anything. Starting with your November billing cycle, you will get the new price if your number-of-discs-out per month is the same as their new structure. For example, those who have the 3-out for $21.99 will get the new $17.99 price automatically starting November.

To find the information, log in and go to "Your Account."

Go to "View Membership Terms."

In the right column under "Related Questions," the first Question (for me, anyway) was the information Tom B posted above.

So ... when (if) Netflix starts making a profit, will their prices go up again?

#13 of 20 OFFLINE   Steve Tannehill

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Posted October 20 2004 - 02:10 AM

Quote:
So ... when (if) Netflix starts making a profit, will their prices go up again?


Conventional wisdom would be that they need to raise their prices until they make a profit, which they don't project until next year.

That's why their stock took a hit.

- Steve

#14 of 20 OFFLINE   Steve Tannehill

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Posted October 20 2004 - 02:11 AM

(duplicate)

#15 of 20 OFFLINE   Eddy-C

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Posted October 21 2004 - 08:31 PM

I was going to cancel my subscription in November to save money but I guess I'm not doing that now.
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#16 of 20 OFFLINE   Sami Kallio

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Posted October 24 2004 - 06:01 AM

Quote:
We've listened to this feedback and are pleased to inform you that we're lowering the price of your Netflix 4-at-a-time program from $21.99 per month to 17.99 per month.

Just got an e-mail about this. Needless to say I'm happy but I would have been a happy customer even with a higher price than $21.99. The service is awesome.

#17 of 20 OFFLINE   Chris Lockwood

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Posted October 24 2004 - 10:47 AM

> Conventional wisdom would be that they need to raise their prices until they make a profit, which they don't project until next year.

Not really. They would have been profitable if they had kept the higher pricing AND the same customer base. The question is how many people would they have lost to lower-priced competitors, especially if Amazon got into the game.

I'm glad to save a few bucks a month, but I hope they made the right call so they'll be in business long-term. I'm glad I didn't buy their stock, though.

The problem with their business model is that it's so easy to copy for anyone who has the money to do so. Go look at Blockbuster's site to see what a close ripoff it is. They don't really even try to make it different.

#18 of 20 OFFLINE   Dick

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Posted October 24 2004 - 05:33 PM

I just rejoined Netflix for the sixth time (!) and suddenly I find their service incredibly fast - they just added an outlet only 50 miles from me, and now suddenly it takes only a day each way for the movies to be shipped. This (finally) makes the service an incredible bargain after years of waiting 3-5 days for DVD's to reach me in Maine, and I just heard that the company was bordering on Bankruptcy. How bad is the situation - any really know?

#19 of 20 OFFLINE   TonyD

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Posted October 24 2004 - 09:56 PM

Quote:
makes the service an incredible bargain


thats why i thought the coupons and bargain section was good for this (were it was moved from). oh well, i've been wrong before
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#20 of 20 OFFLINE   Steve Tannehill

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Posted October 25 2004 - 02:07 AM

I only noticed this because it was in Coupons and Bargains...

- Steve





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