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Ads in front of movies..... (MERGED THREAD)


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#1 of 111 OFFLINE   Ricky Hustle

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Posted May 13 2003 - 10:53 AM

Study Finds Moviegoers Don't Mind Theater Ads

They didn't ask any of us it seems!


#2 of 111 OFFLINE   JustinCleveland

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Posted May 13 2003 - 10:56 AM

You know what's even worse? Studies also show they are effective... so you combnie those two, we'll NEVER be rid of them.

Not that I mind, as long as the theaters can make a little money...

/puts on flame-retardant suit...

#3 of 111 OFFLINE   Christopher P

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Posted May 13 2003 - 11:02 AM

...overwhelmingly most of our patrons tell us they enjoy it (advertisements)
Um...what?

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#4 of 111 OFFLINE   Malcolm R

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Posted May 13 2003 - 11:35 AM

The systems allow ads to transcend currently used slide shows to become more active and, in cases, almost like short films.
If this is what they're talking about, showing ads in place of the inane slide shows while people are arriving and finding seats, I don't mind that.

What I don't appreciate is being force-fed commercial ads after the lights are off and it's showtime.

I think there's a difference and I'm not sure this article is drawing the distinction.
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#5 of 111 OFFLINE   Edwin-S

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Posted May 13 2003 - 03:19 PM

Among younger movie fans aged 12 to 24, the percentage who do not mind seeing the ads rose to 70 percent, according to the study conducted by Arbitron Inc.


I've theorized that many people in this age demographic, for some yet unknown reason, go braindead and do not fully recover until at least thirty. Now, apparently, there is concrete evidence. Posted Image


U.S. theater owners, however, have limited pre-movie ads mostly out of concern that film audiences want to escape the commercialism of TV with its heavy advertising.

And rightly so. I'm sick of the constant barrage of advertising on TV. It pisses me off that, increasingly, I'm paying cable charges for the privilege of being assaulted by ads. I thought I was paying for actual content, but judging from the ever increasing amount of television advertising, I'm actually paying to be a captive audience for advertisers.

It really pisses me off when I go to a theatre, pay their ridiculous admittance prices, and then have to sit there and be assaulted by the same stupid advertising that was assaulting me on TV.

It appears the authors of this study only kept the responses that supported the conclusion they wanted to reach.
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#6 of 111 OFFLINE   John^Lal

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Posted May 13 2003 - 06:06 PM

Quote:
A study released on Tuesday showed two-thirds of moviegoers do not mind watching advertisements before a film begins, a statistic that should buttress efforts to put more ads in theaters.Among younger movie fans aged 12 to 24, the percentage who do not mind seeing the ads rose to 70 percent, according to the study conducted by Arbitron Inc.

could i correct those two paragraphs?
a study released on tuesday showed that two-thirds of moviegoers do not have any idea of what it is that is being shoved down their throats. among younger fans, who are the most ignorant of movie goers, the percentage rose to 70% of those who have no idea that the ads start at the movie starting time being tacked onto everything else they have to watch too, making their stay in the theater longer
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#7 of 111 OFFLINE   OcieB

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Posted May 13 2003 - 06:10 PM

heh. obviously this "study" was done by the theaters and advertisers.
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#8 of 111 OFFLINE   John^Lal

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Posted May 13 2003 - 06:12 PM

if they showed the ads before the scheduled start of the movie...i'd be fine with that, but it's not the case.
BTW. i am in that 12-24 demographic, and i am very much against pre-movie anything. commercials are horrible with their made for tv sound and lame premises. and trailers show way too much, i just want to know who directs, who wrote, who produced, whos in it. the kind of trailers i like are the ones shown for the original ALIEN.
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#9 of 111 OFFLINE   Dan Rudolph

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Posted May 13 2003 - 06:53 PM

It depends on the ads. I don't mind seeing good ads, but mediocre ones or blown up tv ads piss me off. In summary Powerade matrix ads are okay, but those Body Fantasies ones they were showing a few months ago are not.
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#10 of 111 OFFLINE   Malcolm R

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Posted May 14 2003 - 01:13 AM

Quote:
Among younger movie fans aged 12 to 24, the percentage who do not mind seeing the ads rose to 70 percent,

From my experience, few people in that age group go to the theater to see the film anyway. They're only there to goof with friends, make snide remarks at the on-screen action, and laugh at each other's inane jokes. Or, if they're a couple on a date, to make out.

So it's unsurprising that 70% of them don't mind a less than stellar film presentation. The film is secondary to their socializing or smooching.
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#11 of 111 OFFLINE   Jim_K

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Posted May 14 2003 - 01:21 AM


It really pisses me off when I go to a theatre, pay their ridiculous admittance prices, and then have to sit there and be assaulted by the same stupid advertising that was assaulting me on TV.

Amen! Posted Image

I couldn't agree more.
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#12 of 111 OFFLINE   DonRoeber

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Posted May 14 2003 - 02:06 AM

Most of the theaters near me are Regal Cinemas branches. They've got this new thing called "The Twenty." It's 20 minutes of advertising, mostly in four five minute infomericals, that starts 20 minutes before the time that the movie is scheduled to start. It's mildly entertaining, not terribly annoying, but most importantly, the trailers start rolling at the time printed on your ticket.
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#13 of 111 OFFLINE   Matt Pasant

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Posted May 14 2003 - 03:17 AM

too bad I wasnt in the sample....

If I see the "Can I get a Cheeseburger", "Coca-Cola Shor-films", Marine climbing the mountain MI:2 style, Craig Kilborn ad.. anymore I am going to scream.

Oh yeah, and throw in moviephone and the one with the jackass on a motorcycle who cuts off the couple on a date, or is that the same ad.

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#14 of 111 OFFLINE   Jeremy:L

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Posted May 14 2003 - 03:31 AM

I wouldn't necessarily mind if they used it to offset cheaper ticket prices. But with ticket prices going up a dollar a year it seems (they're now $9-10 in some theaters here), it's just rediculous!

#15 of 111 OFFLINE   Ricky Hustle

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Posted May 14 2003 - 03:55 AM

Quote:
Most of the theaters near me are Regal Cinemas branches. They've got this new thing called "The Twenty." It's 20 minutes of advertising, mostly in four five minute infomericals, that starts 20 minutes before the time that the movie is scheduled to start. It's mildly entertaining, not terribly annoying, but most importantly, the trailers start rolling at the time printed on your ticket.


I would not mind that scenario. Trailers starting at showtime, that is fair.


#16 of 111 OFFLINE   Seth Paxton

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Posted May 14 2003 - 04:34 AM

Quote:
What I don't appreciate is being force-fed commercial ads after the lights are off and it's showtime.

I think there's a difference and I'm not sure this article is drawing the distinction.

Amen Malcolm.

Let's just consider WHO did this study. Do any of us think it was so consumer group organized by people like us? Doubtful. We may hate the ads but we still wouldn't pay to run such a campaign.

Who does have a financial interest in it? Theaters. So if theaters wanted to justify running ads, or marketing companies that work to supply those ads wanted to justify their reason for being, then they might run such market research.

And if that's who did it, you can just imagine the skewed language of the questions. What Malcolm touched on points it out all too clearly to me...why would you even ASK about how the slide show ads compare to the wholly different (and not mutually exclusive either) film-ads? One reason would be to get a favorable response, which you would be almost certain to get.

Did anyone ask this question I wonder..."If you had a CHOICE between seeing and not seeing the ads, which would you pick?"


Finally, the idea that no one complains is stupid. Why else would some theaters already be making policies to cut back on the commercials? And wasn't it Disney who had at least one film for which no commercials were even allowed to be run? Someone started a thread on that subject about a month ago.


Cripes, the fact that the study was EVEN DONE tells you that someone, somewhere was complaining.

#17 of 111 OFFLINE   Ross Williams

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Posted May 14 2003 - 06:37 AM

Quote:
20 minutes of advertising, mostly in four five minute infomericals, that starts 20 minutes before the time that the movie is scheduled to start. It's mildly entertaining, not terribly annoying, but most importantly, the trailers start rolling at the time printed on your ticket.


That, I would really have no problem with. It'd be more entertaining than the boring ad slides they show here. I don't want to see anything other than a few trailers and the film once the scheduled time starts. I have a major problem with watching 5-10 minutes worth of ads once the lights go down. Which is what they do here.

It was far worse when I went to Paris a couple years ago. They literally show 30 minutes of comercials before the movie starts. Intermixed was one or two movie previews.

Can some people from other countries chime in and tell us what they have to deal with?
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#18 of 111 OFFLINE   Jesse Skeen

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Posted May 14 2003 - 08:22 AM

I just saw a newspaper ad from Century Theatres saying "No TV Commercials- It's All About The Movies!"
While that company hasn't exactly had a clean record in the past, they just earned a LOT of respect from me.
Studies would probably show the average moviegoer doesn't mind scratched prints either.
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#19 of 111 OFFLINE   Adam Lenhardt

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Posted May 14 2003 - 08:44 AM

Quote:
From my experience, few people in that age group go to the theater to see the film anyway. They're only there to goof with friends, make snide remarks at the on-screen action, and laugh at each other's inane jokes. Or, if they're a couple on a date, to make out.
That's a broad generalization to make, and an incorrect one since the majority of movie-goers are inside that demographic, myself included, and it's typically only one small group of rotten eggs. There are inconsiderate assholes in their thirties, forties and fifties that do the same thing.

#20 of 111 OFFLINE   Chad R

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Posted May 14 2003 - 09:21 AM

I'm thirty and I don't mind the ads. I understand why they are there and see them as a necessary "evil".

Revenue from ticket prices are front loaded, with sometimes as much as 100% of the ticket prices going back to the studio. Then there's a sliding scale back to the theaters. The second week they get a little more, the third week a little more of the cut and so on. However, with these 3,000+ location openings, realistically putting movies on as many as 6,000 actual screens the movie burns out in three weeks giving thetaters very little of the actual ticket revenue. Typically concession made up the gap but with these movies playing so big so quickly for so short a time it just isn't enough, so they've started selling advertisements. Makes sense to me.

If they are what's needed to keep theaters in business so I have them to go to (no home theater in the world can match the magic of a night at the movies) I'll put up with them. I mean, it's not like they're brainwashing me or anything and I don't feel like anything is being forced upon me.


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