Mark Johnston
Auditioning
- Joined
- Jul 5, 2004
- Messages
- 8
Attention all forum members:
Concerning the new inclination of "splitting" Season sets of DVD released for a TV series, I have to tell you that a certain studio executive is not being honest with you...
Working in the Home Video industry, I have frequent contact with my friends and counterparts who work in the Home Entertainment divisions of many of the other major studios (Fox, Paramount, and Warner Brothers, to name a few), and the current "buzz", is that a new trend is coming. Instead of what would normally be an all-inclusive "Complete Season Set" package, DVD sets of many TV series will be split up into 2-4 parts. And even though studio executives may deny this vehemently (as they must, for obvious P.R. reasons), this is truly for no other reason but to increase profits. So "1 + 1, will definitely add up to 3", or at least 2 and a half!
With the upcoming flood of Television DVD releases, many studios realize that the market will soon be saturated with every old and new TV series ever broadcast being put out on DVD, and they feel they need a way of boosting their profits over competing releases. It is their opinion that splitting a set into 2 or more parts is the best way to do this.
If a single season set (for example) retails for $49.99, but a studio instead chooses to split it up into 2 parts for $26.99 each, then the studio will make many tens of thousands of dollars (in some cases, hundreds of thousands) extra profit for just the small increase of $4.00 for the entire season with 2 parts, rather than if it had been sold as a single package. My sources have told me in no uncertain terms, that in any Season Set which is split, that "Volume One" will be slightly more (10-20%) in COST & RETAIL (not MSRP) than half the price of the entire set if it had been released in one package (if not considerably more). Just enough, so that the studio can make tons more money without the consumer noticing or caring about the increase. This is OUTRAGEOUS!!!
HBO is one of the studios which is testing this new idea with "Sex and the City" Season 6-Part One, but the price increase with this release is egregiously obvious. At Target for example, the split set of Season 6-Part One retails at $34.99, while all the previous complete Season sets (1-5) are retailing at $39.99! This is an increase of 75% over half the cost of one of the regular "Complete Season" sets, so that buying both parts of Season 6 will cost the consumer $70 instead of $40!!! At the Amazon.com site, the pricing is similar, and you can read the many irate complaints about this by the fans. Now at Best Buy, the increased pricing for this set is even more apparent, with Season 6-Part One retailing at $41.99, which is EXACTLY the same price as the other Complete Season sets (1-5), so buying both parts of Season 6 will cost the consumer $83.98, which is double what the other "Complete Season" sets retail for (just a minor increase of 100%)!!! This is 1 + 1 = 4!
The studios know that most consumers and all serious fans want the entire season of a series and will not stop at "Volume One" with only half the episodes. It is their sneaky (and unscrupulous) way of making a little (or a lot) more profit, by splitting up the Season into 2 or more parts. As a fan myself of various series (including "Lost in Space"), this infuriates me, and I want to do everything in my power to keep this from happening. I intend to "vote" with my wallet by NOT buying any Season set that is split-up. Perhaps many of the members here might agree to do the same, and not buy any split sets either.
As mentioned in a previous thread, 20th Century Fox Home Entertainment is planning to test the same idea by splitting up "Lost in Space" Season 2, into 2 parts; but I guarantee you if FOX gets the idea that people will NOT buy the split-up set of "Lost in Space", then they (and other studios), will get the hint, scrap the idea, and go back to full Season set releases. It is my opinion, that whomever thought of the ridiculous idea of splitting up a Complete Season set to gouge even MORE profit from consumers, should be FLOGGED! And the remark made by a certain studio executive that "Lost in Space" sold only "ok" was UNTRUE (to put it mildly!). My contacts in corporate management of 3 of the largest nationwide retailers, told me that they flew off the shelves from day one, with initial shipments selling out within 1-2 weeks, and that subsequent shipments sold extremely well. They have assured me that "Lost in Space" was one of the best selling cult TV season sets this year. So, if a full "Season Set" is good enough for Europe, then it is good enough for us!
You see, the studio's mentality is that the US consumer is not sophisticated or "smart" enough to notice or care about the difference of the price increase of splitting the set. Let's make them realize that they are WRONG! If it comes down to it, I would even prefer to buy a Complete Season set of a series and pay a little more for it, rather than pay the same increase for 2 parts in a "split" set. Another idea is for the studio to wait a little longer between Season sets to let the current release sell more units. Instead of each new Season set being released every 6 months, maybe it would be prudent to wait 9-12 months to build interest (like "The Simpsons"), rather than flooding the market every 5-6 months with the next release when consumers cannot even afford to catch up that fast with a new purchase. This is very unlikely though, since the studios are so greedy for your dollar. They figure that "good" sales for a product are better NOW then having "great" sales for it LATER.
If worse comes to worse with "Lost in Space", and they start splitting the Season sets, then I will just buy the Region 2 Complete Season sets from Great Britain, and play them on my Region-Free DVD player. For most consumers, however, purchasing a Region 2 set is not a viable option, so they are unfortunately stuck with the "split-up" set from Region 1. As consumers in the US and Canadian markets, I also believe it is about time that we demanded the same completeness and quality that the Region 2 sets enjoy.
For example, "Lost in Space" is comprised of only 3 seasons for Heaven's sake, and in Region 2, they will definitely get the remaining 2 seasons in "Complete" sets, which will NOT be split-up (even though the total number of Region 2 units sold was LESS than here is the US and Canada!). The very fact that they are splitting the set for Season 2 when Season 1 sold so well here in Region 1, just proves that something's "Fishy in Denmark". What's next, going from 2 parts, to 4, and then back to individual episode releases (like "Star Trek: The Original Series")? I thought we were getting AWAY from that!
And as far as the MSRP being publicized as exactly half of the MSRP of the Season One set, don't be fooled. Few retailers sell product at MSRP, because it is an INTENTIONALLY inflated number which has absolutely nothing to do with the RETAIL price, or the COST, which the studio charges the retailers. My retail sources have confirmed that the COST of "Lost in Space" Season 2 - Volume One, is slightly more than half that of the COST of the "Complete First Season", which will in turn make the retail price slightly more than half that of the first season as well. So, the MSRP is just more PR bullshit meant to mislead consumers. Obviously, if Region 2 gets "The Complete Second Season" set of "Lost in Space", while we only get "Volume One", even though the numbers show many more units sold here in Region 1, then this is definitely an EXPERIMENT by Fox, to test the waters. Let's make it FAIL!
Speak your mind here on this forum and let the studios know that you do NOT want any Season Set of a series "split-up". Let's take a poll of the members here online and let the studios see the numbers. I am sure the results will be overwhelming. Oh, and don't buy their subtle threats that they "may not be able to release" the remainder of the series in full Season Set packages because the retailers won't stock it (this is a flat out lie, according to my retail sources). Actually the reverse is true (according to my industry insider sources), in the way that the studios are only planning to "split" the sets that are guaranteed to be good sellers (like "Sex in the City"). I can GUARANTEE you that if the studio gets the idea that the majority of the consumers will NOT buy a split set out of protest, then the release will most definitely NOT be cancelled, but WILL be released as a "Complete Season" set instead (this contingent is already planned for). Let's put our collective "foot" down, and tell them it's going to be "Full Season Sets" or nothing!
Oh, and don't be so honored and flattered that a particular studio executive took time out of his busy schedule to answer some concerns about "Lost In Space" on this thread. You see, he knows it is in his best interests to get support from the "hard-core" fan base which is well represented here on this forum ( since it generally comprises 60-70% of the total sales of a DVD release!). So basically, he is just "covering his ass" as far as total number of units to be sold, so that his profit margins for "Quarter 4" are assured. It is very interesting that he did not bother to reply to any of the numerous questions (some by Ron Epstein, himself) regarding the Region 2 release of "The Complete Second Season" of "Lost in Space" when sales of Season One were obviously less there than they were here in Region 1, or any of the other concerns about the quality of the video, or how the show was transferred to Disc? (hmmmmm, I wonder why?).
Thanks,
Mark Johnston
Home Video Industry Employee
(Obviously, as a "whistle-blower" on this greedy trend by the studios, I cannot reveal my sources since they have requested to remain anonymous, or provide more info about myself or the studio I work for, so please don't ask me to provide more details, because I just can't go any further. Just trust that this is the truth, and sign the petition to stop this from gaining momentum, or perhaps YOUR favorite series might get split-up? (Can you imagine "Buffy the Vampire Slayer" Season 7- Part One? How RIDICULOUS!!!])
So here is the petition to the studios to NOT split up Season sets of TV series DVD releases. If you agree with what is stated in the petition then sign it with your name, and then number your own signature (this will make it easier to count the signatures). For example, I will be the first to agree, so I will sign my name followed by a number "1". Whomever is second to sign should put a number "2" by their name, and so on...
Attention Home Video Divisions Of All Studios:
We, the consumers of DVD product, Do NOT want TV series releases to be "split" into 2 or more parts, so that you can make more profit from us (or for any other reason you can think up). We will ONLY buy a TV series if it is released as a "Complete Season" set. So DO NOT even think about insulting our intelligence by assuming we will swallow the COST/RETAIL price increase of a split set without complaint, because we WON'T even buy it! Making the MSRP of the "split" set exactly half that of the Complete Season set, is a trick which won't fool us. "Complete Season" DVD sets for TV series and nothing less!
Mark Johnston - 1
Concerning the new inclination of "splitting" Season sets of DVD released for a TV series, I have to tell you that a certain studio executive is not being honest with you...
Working in the Home Video industry, I have frequent contact with my friends and counterparts who work in the Home Entertainment divisions of many of the other major studios (Fox, Paramount, and Warner Brothers, to name a few), and the current "buzz", is that a new trend is coming. Instead of what would normally be an all-inclusive "Complete Season Set" package, DVD sets of many TV series will be split up into 2-4 parts. And even though studio executives may deny this vehemently (as they must, for obvious P.R. reasons), this is truly for no other reason but to increase profits. So "1 + 1, will definitely add up to 3", or at least 2 and a half!
With the upcoming flood of Television DVD releases, many studios realize that the market will soon be saturated with every old and new TV series ever broadcast being put out on DVD, and they feel they need a way of boosting their profits over competing releases. It is their opinion that splitting a set into 2 or more parts is the best way to do this.
If a single season set (for example) retails for $49.99, but a studio instead chooses to split it up into 2 parts for $26.99 each, then the studio will make many tens of thousands of dollars (in some cases, hundreds of thousands) extra profit for just the small increase of $4.00 for the entire season with 2 parts, rather than if it had been sold as a single package. My sources have told me in no uncertain terms, that in any Season Set which is split, that "Volume One" will be slightly more (10-20%) in COST & RETAIL (not MSRP) than half the price of the entire set if it had been released in one package (if not considerably more). Just enough, so that the studio can make tons more money without the consumer noticing or caring about the increase. This is OUTRAGEOUS!!!
HBO is one of the studios which is testing this new idea with "Sex and the City" Season 6-Part One, but the price increase with this release is egregiously obvious. At Target for example, the split set of Season 6-Part One retails at $34.99, while all the previous complete Season sets (1-5) are retailing at $39.99! This is an increase of 75% over half the cost of one of the regular "Complete Season" sets, so that buying both parts of Season 6 will cost the consumer $70 instead of $40!!! At the Amazon.com site, the pricing is similar, and you can read the many irate complaints about this by the fans. Now at Best Buy, the increased pricing for this set is even more apparent, with Season 6-Part One retailing at $41.99, which is EXACTLY the same price as the other Complete Season sets (1-5), so buying both parts of Season 6 will cost the consumer $83.98, which is double what the other "Complete Season" sets retail for (just a minor increase of 100%)!!! This is 1 + 1 = 4!
The studios know that most consumers and all serious fans want the entire season of a series and will not stop at "Volume One" with only half the episodes. It is their sneaky (and unscrupulous) way of making a little (or a lot) more profit, by splitting up the Season into 2 or more parts. As a fan myself of various series (including "Lost in Space"), this infuriates me, and I want to do everything in my power to keep this from happening. I intend to "vote" with my wallet by NOT buying any Season set that is split-up. Perhaps many of the members here might agree to do the same, and not buy any split sets either.
As mentioned in a previous thread, 20th Century Fox Home Entertainment is planning to test the same idea by splitting up "Lost in Space" Season 2, into 2 parts; but I guarantee you if FOX gets the idea that people will NOT buy the split-up set of "Lost in Space", then they (and other studios), will get the hint, scrap the idea, and go back to full Season set releases. It is my opinion, that whomever thought of the ridiculous idea of splitting up a Complete Season set to gouge even MORE profit from consumers, should be FLOGGED! And the remark made by a certain studio executive that "Lost in Space" sold only "ok" was UNTRUE (to put it mildly!). My contacts in corporate management of 3 of the largest nationwide retailers, told me that they flew off the shelves from day one, with initial shipments selling out within 1-2 weeks, and that subsequent shipments sold extremely well. They have assured me that "Lost in Space" was one of the best selling cult TV season sets this year. So, if a full "Season Set" is good enough for Europe, then it is good enough for us!
You see, the studio's mentality is that the US consumer is not sophisticated or "smart" enough to notice or care about the difference of the price increase of splitting the set. Let's make them realize that they are WRONG! If it comes down to it, I would even prefer to buy a Complete Season set of a series and pay a little more for it, rather than pay the same increase for 2 parts in a "split" set. Another idea is for the studio to wait a little longer between Season sets to let the current release sell more units. Instead of each new Season set being released every 6 months, maybe it would be prudent to wait 9-12 months to build interest (like "The Simpsons"), rather than flooding the market every 5-6 months with the next release when consumers cannot even afford to catch up that fast with a new purchase. This is very unlikely though, since the studios are so greedy for your dollar. They figure that "good" sales for a product are better NOW then having "great" sales for it LATER.
If worse comes to worse with "Lost in Space", and they start splitting the Season sets, then I will just buy the Region 2 Complete Season sets from Great Britain, and play them on my Region-Free DVD player. For most consumers, however, purchasing a Region 2 set is not a viable option, so they are unfortunately stuck with the "split-up" set from Region 1. As consumers in the US and Canadian markets, I also believe it is about time that we demanded the same completeness and quality that the Region 2 sets enjoy.
For example, "Lost in Space" is comprised of only 3 seasons for Heaven's sake, and in Region 2, they will definitely get the remaining 2 seasons in "Complete" sets, which will NOT be split-up (even though the total number of Region 2 units sold was LESS than here is the US and Canada!). The very fact that they are splitting the set for Season 2 when Season 1 sold so well here in Region 1, just proves that something's "Fishy in Denmark". What's next, going from 2 parts, to 4, and then back to individual episode releases (like "Star Trek: The Original Series")? I thought we were getting AWAY from that!
And as far as the MSRP being publicized as exactly half of the MSRP of the Season One set, don't be fooled. Few retailers sell product at MSRP, because it is an INTENTIONALLY inflated number which has absolutely nothing to do with the RETAIL price, or the COST, which the studio charges the retailers. My retail sources have confirmed that the COST of "Lost in Space" Season 2 - Volume One, is slightly more than half that of the COST of the "Complete First Season", which will in turn make the retail price slightly more than half that of the first season as well. So, the MSRP is just more PR bullshit meant to mislead consumers. Obviously, if Region 2 gets "The Complete Second Season" set of "Lost in Space", while we only get "Volume One", even though the numbers show many more units sold here in Region 1, then this is definitely an EXPERIMENT by Fox, to test the waters. Let's make it FAIL!
Speak your mind here on this forum and let the studios know that you do NOT want any Season Set of a series "split-up". Let's take a poll of the members here online and let the studios see the numbers. I am sure the results will be overwhelming. Oh, and don't buy their subtle threats that they "may not be able to release" the remainder of the series in full Season Set packages because the retailers won't stock it (this is a flat out lie, according to my retail sources). Actually the reverse is true (according to my industry insider sources), in the way that the studios are only planning to "split" the sets that are guaranteed to be good sellers (like "Sex in the City"). I can GUARANTEE you that if the studio gets the idea that the majority of the consumers will NOT buy a split set out of protest, then the release will most definitely NOT be cancelled, but WILL be released as a "Complete Season" set instead (this contingent is already planned for). Let's put our collective "foot" down, and tell them it's going to be "Full Season Sets" or nothing!
Oh, and don't be so honored and flattered that a particular studio executive took time out of his busy schedule to answer some concerns about "Lost In Space" on this thread. You see, he knows it is in his best interests to get support from the "hard-core" fan base which is well represented here on this forum ( since it generally comprises 60-70% of the total sales of a DVD release!). So basically, he is just "covering his ass" as far as total number of units to be sold, so that his profit margins for "Quarter 4" are assured. It is very interesting that he did not bother to reply to any of the numerous questions (some by Ron Epstein, himself) regarding the Region 2 release of "The Complete Second Season" of "Lost in Space" when sales of Season One were obviously less there than they were here in Region 1, or any of the other concerns about the quality of the video, or how the show was transferred to Disc? (hmmmmm, I wonder why?).
Thanks,
Mark Johnston
Home Video Industry Employee
(Obviously, as a "whistle-blower" on this greedy trend by the studios, I cannot reveal my sources since they have requested to remain anonymous, or provide more info about myself or the studio I work for, so please don't ask me to provide more details, because I just can't go any further. Just trust that this is the truth, and sign the petition to stop this from gaining momentum, or perhaps YOUR favorite series might get split-up? (Can you imagine "Buffy the Vampire Slayer" Season 7- Part One? How RIDICULOUS!!!])
So here is the petition to the studios to NOT split up Season sets of TV series DVD releases. If you agree with what is stated in the petition then sign it with your name, and then number your own signature (this will make it easier to count the signatures). For example, I will be the first to agree, so I will sign my name followed by a number "1". Whomever is second to sign should put a number "2" by their name, and so on...
Attention Home Video Divisions Of All Studios:
We, the consumers of DVD product, Do NOT want TV series releases to be "split" into 2 or more parts, so that you can make more profit from us (or for any other reason you can think up). We will ONLY buy a TV series if it is released as a "Complete Season" set. So DO NOT even think about insulting our intelligence by assuming we will swallow the COST/RETAIL price increase of a split set without complaint, because we WON'T even buy it! Making the MSRP of the "split" set exactly half that of the Complete Season set, is a trick which won't fool us. "Complete Season" DVD sets for TV series and nothing less!
Mark Johnston - 1