Tom Tsai
Supporting Actor
- Joined
- Nov 13, 2002
- Messages
- 565
After Disney changed the DVD cover to display the American flag more prominently and to show the USA team logo, I had this feeling that there's no way Disney would market it the same way in Canada...
and it looks like Disney's marketing team has been pretty smart in understanding their respective markets.
US Cover:
Canadian Cover:
http://www.dvdsoon.com/product-image...80&quality=0.8
Notice how there's no sign of the American flag or the USA team logo on the Canadian cover?
Also, notice the quote difference:
USA version: "The true story behind the greatest moment in sports history".
Canada version: "The true story behind one of the greatest moments in sports history".
I don't want to start anything negative between our two nations, just stating the fact that Disney has done their homework on this one
and it looks like Disney's marketing team has been pretty smart in understanding their respective markets.
US Cover:
Canadian Cover:
http://www.dvdsoon.com/product-image...80&quality=0.8
Notice how there's no sign of the American flag or the USA team logo on the Canadian cover?
Also, notice the quote difference:
USA version: "The true story behind the greatest moment in sports history".
Canada version: "The true story behind one of the greatest moments in sports history".
I don't want to start anything negative between our two nations, just stating the fact that Disney has done their homework on this one