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WHV Press Release: Cats & Dogs

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#1 of 6 Ronald Epstein

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Posted October 04 2001 - 09:36 PM


All-New Special Feature Allows Viewers to Create
New Identities for Their Own Pets

BURBANK, CA (October 4, 2001) - With the highly anticipated VHS and DVD
release of Warner Home Video's (WHV) Cats & Dogs set for October 16,
families can anticipate all-new, groundbreaking special features, one of
which will allow them to create new identities for their pets. Called "My
Pet's Secret Identity," this sensational DVD ROM extra lets viewers place
photos of dogs and cats from the film - as well as their own pets - into a
variety of still scenes from the actual movie; they can also create secret
pet identity badges to save, print and e-mail. Cats & Dogs is priced at
$22.98 SRP on VHS and $26.98 SRP on DVD.

Visitors to the www.catsanddogsmovie.com website, moreover, can get their
paws on exclusive content - if they can provide the secret password! A
total of 12 passwords will allow visitors to enter both the cat camp and the
dog faction and can be obtained through traditional offline advertising
(print and broadcast), various Internet sources, banner ads and on the site
itself. Fans can access hilarious new material such as memos from the
leaders of the Feline Liberation Front (FLF) and the Canine Intelligence
Service (CIS), profiles of feline and canine operatives and new
games/activities. Visitors who do not have passwords will be recruited by
the FLF and CIS and can gain access to the "secret" information by
demonstrating their knowledge of their furry friends.

They're cunning. They're stealthy. They're waging a top-secret,
ultra-high-tech struggle for global domination right under our noses.
They're ... Cats & Dogs! Witness this epic "tail" of what happens when an
eccentric professor (Jeff Goldblum) makes a discovery that could tip the
age-old balance of pet-power. Now, an inexperienced young beagle pup named
Lou (voiced by Tobey Maguire) is about to begin the ultimate mission
im-paws-ible: to save humanity from a total cat-tastrophe!

"WHV is thrilled to offer families a DVD edition of Cats & Dogs that is
jam-packed with exciting special features," said Ewa Martinoff, WHV Vice
President, Family Entertainment Marketing. "The groundbreaking 'My Pet's
Secret Identity' DVD ROM extra is an exciting new feature that allows
viewers to insert photos of their own pets into still scenes from the film."

A puuur-fect cast - including Jeff Goldblum (Jurassic Park, Independence
Day), Elizabeth Perkins (Big, 28 Days), Sean Hayes (Will & Grace), Tobey
Maguire (Spider Man, The Cider House Rules) and Susan Sarandon (Thelma &
Louise, Stepmom) - will charm parents and children alike, and both the
full-frame and widescreen DVD editions will offer tons of tail-wagging
special features.

Cats & Dogs also features the voice talents of Michael Clarke Duncan
(Academy Award* nominee for The Green Mile; The Whole Nine Yards), Alec
Baldwin (Pearl Harbor, The Hunt for Red October), Jon Lovitz (Saturday Night
Live, The Critic) and Charlton Heston (Planet of the Apes).

The DVD edition of Cats & Dogs - available in both a widescreen and a
standard version - offers a variety of fur-raising features:
* Trivia Game.
* Storyboard-to-scene Comparisons.
* Teaching a New Dog New Tricks.
* HBO First Look Special.
* Commentary from Sean Hayes, producer Chris DeFaria, art director
James D. Bissell and director Lawrence Guterman.

DVD ROM features include the following:

* "My Pet's Secret Identity" Feature.
* Cat lovers screensaver/wallpaper.
* Dog lovers screensaver/wallpaper.
* Director's Ultimate Ending and Gallery.

Having earned over $90 million in ticket sales during a theatrical release
on over 3,000 screens, Cats & Dogs opened at #1 at the box office and
reigned as America's #1 family film for 4 weeks in a row.

Consumers who convert at least $5 worth of coins into bills at any one of
Coinstar's supermarket-based machines nationwide will receive a $5 rebate by
mail when they purchase Cats & Dogs on videocassette or DVD. Moreover,
Warner Home Video's Dogs Rule! promotion will offer a $5 rebate by mail to
consumers who purchase both Cats & Dogs and See Spot Run on videocassette or
DVD. AOL will conduct an on-screen contest with VHS and DVD prize giveaways
to support the release.

Ronald J Epstein
Home Theater Forum co-owner


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#2 of 6 David Lambert

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Posted October 04 2001 - 10:31 PM

Thanks for the post, Ron.

That verifies what Josh told me, that separate OAR and MAR edition SKUs will be available.

Boy, talk about bad DVD-ROM features. They're trying, I can tell, and I'm sure someone somewhere will find that "load a photo of your pet" idea cute, but would it actually help anyone decide whether or not to buy the film on DVD? Sheesh.

Also, I'm surprised that they finally got the press release out only 12 days before the street date. Posted Image


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#3 of 6 Gavin K

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Posted October 05 2001 - 01:30 AM

Why would they put the Director's Ultimate Ending and Gallery on ROM? This is worse than an easter egg. Annoying as they are I can at least eventually get to them. Relevant content, especially advertised content, should be accessible to EVERY consumer, not just those with DVD drives on their computer. Posted Image

"Wow, what a dramatic airport!"

#4 of 6 Ricky f

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Posted October 05 2001 - 01:48 AM

Thanks for the info Ron

I also agree Gavin, Good point


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#5 of 6 richard plumb

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Posted October 05 2001 - 10:47 PM

shouldn't call 4:3 'standard' though, at least not for DVD. Widescreen is standard.
Show me the Monkey!

#6 of 6 David Lambert

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Posted October 06 2001 - 12:09 AM

Richard Plumb: agree, at least, to not call 4:3 "standard", even if I also feel that 16:9 isn't "widespread" (forgive the pun) enough yet to call it standard, either.

Why don't you bring it up at the rescheduled chat? This is a good subject for all of us to hear Warner's thoughts on, since they insist on using the "Standard" adjective of all of their 4:3 releases, whether 4:3 is OAR or MAR for the feature in question.


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