Frank@N
Screenwriter
- Joined
- Sep 12, 2002
- Messages
- 1,718
I'm sure everyone has heard the term 'loss leader' in reference to retail chains that slash prices to the bone.
But can any store continuously sell products at a loss?
I've heard that WalMart losses money on CD sales just to drive foot traffic.
Could this be true of DVD as well?
I only go to WalMart for week one sales and to check 'the bin'.
Does anyone know what studios are typically charging retailers for product?
Despite week one sales, I still don't think we're getting anywhere near cost.
But can any store continuously sell products at a loss?
I've heard that WalMart losses money on CD sales just to drive foot traffic.
Could this be true of DVD as well?
I only go to WalMart for week one sales and to check 'the bin'.
Does anyone know what studios are typically charging retailers for product?
Despite week one sales, I still don't think we're getting anywhere near cost.