Now in the menu for this, there is nothing about contrast, anyone familiar with these tv's know any links or anything to properly colaberate it w/o the avia discs or whatever.
Sometimes companies call the contrast control "Picture" As for adjusting the set you really should get a test disc if not then lower the "Contrast" "Picture" control as low as you can & then adjust the other controls. Just think of the "Contrast" control as a dimmer switch on a light, the dimmer the setting the longer the bulb lasts & the same thing goes with tv's. The lower the "Contrast" the longer the set will last plus you will see more detail in the picture & have less chance of "Burn In" from station ID's & etc.