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THX certifies Yamaha Components


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#1 of 9 OFFLINE   NickC

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Posted September 08 2003 - 02:27 AM

here is the press release

THX® to Certify Yamaha Home Theatre Components
Monday September 8, 9:02 am ET

Strategic Partnership Provides Consumers with Yamaha Home Theatre Products That Incorporate THX Performance Standards

SAN RAFAEL, Calif., Sept. 8 /PRNewswire/ -- THX® Ltd., the leading provider of product certification and venue design for the entertainment and consumer electronics industries, today announced a partnership with Yamaha Corporation. For the first time, Yamaha will incorporate THX Certification and performance standards into its home theatre components. The first Yamaha component to achieve THX Ultra2 Certification will be the RX-Z9, a 9.1-channel digital home theatre receiver, which was formally introduced to the public and demonstrated on September 5 at CEDIA 2003.

THX and Yamaha are building on an established working relationship that has its roots in the professional recording studio environment. By incorporating THX Certification programs and performance standards into home theatre components, Yamaha will provide consumers and home theatre enthusiasts the ultimate multi-channel home entertainment experience, which includes more choices for speaker set-up and system configuration.

"With multi-channel entertainment products rising in popularity among consumers, this is an ideal time for us to partner with THX, an expert in multi-channel sound reproduction," said Kunihiro Maejima, managing director of Yamaha Corporation. "The THX Certification programs and performance standards have revolutionized the way audiences experience motion pictures and music. Now consumers can get best of both worlds: the superior sound and engineering expertise of Yamaha and the exceptional performance standards of THX."

The THX Certification programs and performance standards for home theatre components are based on science, psychoacoustics, and the company's vast knowledge and understanding of accurate sound reproduction. Considered a mark of excellence in the consumer electronics industry, THX Certification promises consumers that the home theatre components they purchase have been evaluated and tested to meet the company's high standards for picture and sound presentation. When properly installed and configured, THX Certified components reproduce multi-channel movie and musical sources accurately and consistently, delivering studio-quality picture and sound to the home environment.

"We're thrilled to be working with Yamaha, one of the true pioneers in home theatre and consumer electronics manufacturing," said Ivan Fujihara, general manager of THX. "This partnership reflects our shared commitment to providing consumers superior sound and a breadth of choices in home entertainment products. We're confident that this certification is the beginning of a strong working relationship with Yamaha in the consumer market."

About THX Ltd.

THX Ltd. is the founder of quality assurance programs for superior cinema presentation and the leading provider of product certification and venue design for the entertainment and consumer electronics industries. The company was established in 1983 by George Lucas to ensure that the entertainment consumer experienced films as the director intended. Since then, THX has played an integral role in the evolution of audio and video standards, defining optimal performance for the world's premiere hardware manufacturers and recording and presentation venue designers. Today, THX Certification assures the finest sound and picture quality for cinemas, mixing studios, home theatres, DVDs, multimedia products, and luxury automotive vehicles. For more information, visit www.thx.com.

#2 of 9 OFFLINE   Lewis Besze

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Posted September 08 2003 - 05:59 AM

So this leaves Sony as the only one left not wearing the badge. See how long it lasts?

#3 of 9 OFFLINE   DanielSmi

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Posted September 08 2003 - 07:55 AM

That is for consumer audio Sony does make THX certified stuff for movie theaters. Daniel Smith

#4 of 9 OFFLINE   NickC

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Posted September 08 2003 - 09:41 AM

That yamy is going to be 9.1 channels, omg, 7.1 isn't a standard yet and we are already moving to 9.1, then we have the new 7.1 pro logic coming out, its going to be a while before I can upgrade, I still need to buy Surrounds...lol

#5 of 9 OFFLINE   Thomas J. Coyle III

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Posted September 08 2003 - 12:50 PM

Nick I have several Yamaha a/v recievers and I believe that the additional two (2) channels in the flagship a/v receiver are the two outboard front effects channels that can be found on many of the high end Yamaha a/v receivers. My RX-V2095 had the two additional outboard channels, but my RX-V3200 did not. I believe that the RX-V3300 has the two additional outboard channels. I believe that these extra two channels are Yamaha's own concept and are not connected to any new multichannel standard. Regards, TCIII
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#6 of 9 OFFLINE   Donnie Eldridge

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Posted September 08 2003 - 01:10 PM

Thomas is correct. The extra two channels are for front effects only. Reviews of the implimentation of the front effect channels are a pretty much split 50/50. I tried them when I had my DSP-3090. I concluded they didn't really add much and never bothered with them again.
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#7 of 9 OFFLINE   Lewis Besze

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Posted September 08 2003 - 10:00 PM

[quote] That is for consumer audio Sony does make THX certified stuff for movie theaters. [quote] Right, that's why this is Home Theater Forum Posted Image

#8 of 9 OFFLINE   Edwin_C

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Posted September 09 2003 - 07:14 AM

Donnie - The front effects is part of the DSP. When you select a sound field, the effects go to the front effects and surrounds. The front l/r is left predominately untainted.

#9 of 9 OFFLINE   DanielSmi

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Posted September 09 2003 - 09:18 AM

Touche Lewis.Posted Image

Daniel Smith




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