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Avia Pro $400

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5 replies to this topic

#1 of 6 Rob TT

Rob TT

    Stunt Coordinator

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  • Join Date: Feb 01 2002

Posted July 18 2003 - 06:02 AM

got this e-mail today:

As most of you are aware, the release date for AVIA Pro has been
until fall to ensure the suite includes the most extensive and advanced
calibration tools available on the market.

We apologize for the delay, but these advancements will be worth the
The development team has made significant improvements to several video
patterns in the past months. In the mean time, we encourage you to read
following description of details and features that AVIA Pro will offer.


The Ovation Team

************************************************** **************************
About AVIA Pro

AVIA Professional (AVIA Pro) is a multi-disc calibration, set-up and
suite from Ovation. It is the most technologically advanced solution
available for use in the professional and home theater environments.
suite consists of seven DVDs and a user manual designed to be an
all-inclusive product for the calibration of video and audio systems.

AVIA Pro includes state-of-the-art audio and video test signals
developed by
Ovation, Consumer Electronics Association (CEA) industry standards, and
other materials from SMPTE, RPG and Genesis Microchip. The user manual
provides necessary instructions for the use of each disc.

The AVIA Pro video test disc, by Ovation, contains more than 1,000 new
signals with approximately 3,000 variations, providing the video or
home-theater professional unprecedented flexibility and new

AVIA Pro not only improves "traditional" signals, but also permits
never before possible. The variation of patterns available allows
users to
select the one best suited for the job, resulting in a customized test
pattern generator for each project. Special emphasis during product
development was placed on testing and adjusting wide-screen technology,
newer video and fixed panel display technologies such as LCD, DLP,
SXRD and Plasma.

AVIA Pro's audio test disc, also provided by Ovation, includes sound
for Dolby, DTS and surround sound up to 7.1. SACD test tones also may

CEA has provided the information necessary for manufacturers to meet
Standard Method of Measurement for DVD-Video Players (Standard
This standard was developed based on NTSC specifications and created to
it easier to compare the functionality of DVD-Video players. The CEA
contains a suite of test signals designed to gauge and evaluate the
performance of DVD-Video players. Specifically, the standard defines
signals and test procedures for measuring different aspects of
and color, while helping to measure signal and audio-related

The SMPTE portion of AVIA Pro specifically monitors equipment errors in
motion imaging industry, focusing on tests patterns for color and

RPG has developed two computer programs titled Room Optimizer and Room
Sizer. This software is an automated process designed to take full
of listener and equipment placement as well as take into consideration
specific room dimensions for the Critical Listening Room environment.
Details include a new methodology for determining the room size for the
small critical listening spaces to achieve the flattest possible
response. Also, RPG provides information for minimizing acoustical
distortion in project studios. This includes details relevant to
issues facing design of such studios, suggestions about addressing
problems and the real-world limitations of these suggestions.

The information provided by Genesis as part of AVIA Pro includes
test patterns to optimize microchip technology and help achieve
visibly better images.

The cost of AVIA Pro is $400 and will be available through direct

100 Front Street
Suite 400
Marietta, OH 45750
740-373-6212 (T)
740-373-6331 (F)

#2 of 6 Lew Crippen

Lew Crippen

    Executive Producer

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Posted July 18 2003 - 06:27 AM

It really sounds great, but I can have an ISF calibration of my display for less than $400.

In this case ‘pro’ must really mean ‘pro’.
¡Time is not my master!

#3 of 6 Daniel Becker

Daniel Becker

    Second Unit

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  • Join Date: Dec 31 2002

Posted July 18 2003 - 06:33 AM

Yeah, thats certainly not what you would call a "consumer friendly" price point. I hope they release some sort of mass market version that costs $50 or less. At $400 they're going to see some very low sales numbers.


#4 of 6 Vince Maskeeper

Vince Maskeeper

    Lead Actor

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Posted July 18 2003 - 07:55 AM

From the beginning they've said this was not a consumer product- rather a calibration test toolf or professional and installers. I think they should ahve ditched the AVIA name and gone with something different for the professional product- but that's just me.

Need an introduction to home theater? Check out our FAQ and Primer!!

#5 of 6 Michael TLV

Michael TLV


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  • LocationCalgary, Alberta

Posted July 18 2003 - 09:51 AM


The products for the enthusiast are the current AVIA and Sound & Vision disc.

DVE is expected to cost ? $25...

It isn't intended for the consumer market, I think that is the point for the pricing.

Same reason why colour analyzers cost $1500 to over 10K.

Michael @ The Laser Video Experience
THX Video Systems Instructor/ISF Instructor
Lion A/V Consultants Network - TLVEXP.com

#6 of 6 David Preston

David Preston

    Supporting Actor

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Posted July 18 2003 - 06:00 PM

When I saw AVIA pro postponed I thought I'll just wait and get that one but when I saw the price I said I'll just buy the current one. I have been putting it off for a while. I finally think it's time.