The Making of a DVD Franchise for both LOTR & Star Wars (1 Viewer)

I found this article http://www.uemedia.com/CPC/article_7917.shtml

The Sixth Annual DVD Entertainment 2003 conference and showcase, co-produced by Medialine magazine and the International Recording Media Association (IRMA) this coming Aug. 20-21 at the Universal City Hilton & Towers, promises to deliver the latest in the art and science of DVD production.

This year's program will also feature marketing case studies for several major film releases. "The Making of A DVD Franchise" gives an overview of how DVD figured into the making of the Lord of the Rings trilogy from the start, and established a benchmark for four-disc deluxe editions of a theatrical movie. New Line Home Entertainment executives responsible for DVD production and marketing will reminisce about the non-stop workflow with its outside partners, including DVD producer Kurtti-Pellerin, authoring house Laser Pacific, menu design company Company Wide Shut and packaging designers 30 Sixty.

A similar panel has been assembled by Lucasfilm to discuss the company's DVD philosophy for the Star Wars movie franchise.
On the "When to Go All-Out for a DVD" panel a studio executive, a studio DVD production expert, an outside DVD producer and a talent agent outline their various needs in the production process of a special edition.

Warner Bros.' Ned Price and Sony Pictures' Grover Crisp will demonstrate their latest restoration projects, making vintage films look better on DVD than they did in their day.
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This sounds like a very interesting conference and hopefully we will hear good things about the Original Trilogy.

New Line should give a class on how to make the most out of a DVD release. The releases for FotR and plans for the sequels are in my mind the finest way to present a film on home video.

Of course, those DVD productions are also for movies they knew would sell very well on home video which also had the types of rabid fans who would buy multiple editions without complaining. I'd wager that there aren't very many other movies where something like the Lord Of The Rings boxes would be cost-effective.