The New TNN soon to be The Old TNN (the network is changing its name) (1 Viewer)

Scott_J · Apr 15, 2003

From Television Week (www.tvweek.com):

New Name for TNN: As part of a new branding strategy to draw more males viewers, TNN network president Albie Hecht announced in a conference call to reporters that TNN, The National Network, will be renamed Spike TV. The name change will take effect on-air Monday, June 16, and the network's new logo will be unveiled at the MTV Networks upfront presentation in New York City Tuesday, May 6.

"Today the first network for men has a name and it's Spike TV," Mr. Hecht said. "Spike TV captures the attributes and essence of what we want the first network for men to be. It's unapologetically male; it's active; it's smart and contemporary, with a personality that's aggressive and irreverent. It's a name we feel our audience will get and make a connection with. I like Spike! This is a first major step in our journey to super-serving men in a way no one has done before."

Mr. Hecht also announced the network's first slate of male-skewing programming, which includes partnerships with Men's Health magazine and CBS MarketWatch as well as a schedule of new series and specials geared to appeal to the wide range of men's entertainment interests.

I wonder if this'll bring the end to that dreaded "black bar" at the bottom of the screen that we all love so much.

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Chris Lockwood · Apr 15, 2003

Does that mean lots of showings of Three Kings?

MickeS · Apr 15, 2003

"Today the first network for men has a name and it's Spike TV."

And I thought the name was ESPN.

/Mike

Joel C · Apr 15, 2003

Wow! The Maxim Channel! FHM TV! The Stuff Network!

Let me program it out of my channel line-up right now.

Adam Lenhardt · Apr 15, 2003

And I thought the name was ESPN.

Bah! Don't be so exclusive. I hate sports, and (popular opinion to the contrary) I'm a man.

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Peter McDonald · Apr 15, 2003

Up here in Canada we have MenTV... and no, it's not gay porn

Peter

Carl Johnson · Apr 15, 2003

Did this announcement give anybody else get an In Living Color men on film flashback? "I'm Blaine and this is Twan, and welcome to Men on Television......"

John Thomas · Apr 15, 2003

All the way from The Nashville Network.

Spike TV? Yeesh.

Jeff Kleist · Apr 15, 2003

"...but don't worry, we'll still have that great old squish-o-vision feel that you've grown to love! How would you ever know what show you're watching without our helpful guidebar?"

Ike · Apr 15, 2003

Ugh....how come I have a feeling Men TV will be as perceptive about men as a Jay Leno joke.

"Don't you guys hate your wives? Stop nagging us already! And boy, don't you love that Pamela Anderson?"

Ugh, again.

Dan Rudolph · Apr 15, 2003

Well, if it has a lot of Spike, I'd be interested. Buffy's ending, so James Marsters could host. Sadly, this probably isn't the case.

todd s · Apr 16, 2003

Maybe if they get rid of that horrible black bar their ratings would increase. I don't watch the channel because of that reason.

Christopher P · Apr 16, 2003

Can't say I know alot of guys with that name. Sounds like it's more of a dog-oriented network. And yes, very hard to watch the channel with the black bar. Can't think of anything I watch there other than WWE Raw.

Chris

MickeS · Apr 16, 2003

/Mike

Rob Gardiner · Apr 16, 2003

Thank you THANK YOU Paramount for releasing Star Trek on DVD.

Jack Briggs · Apr 16, 2003

What Rob Gardiner said.

When I read the release in post 1 I thought it was a joke at first.

Qui-Gon John · Apr 16, 2003

Didn't this start out as THE NASHVILLE NETWORK, (all country all the time)?

todd s · Apr 16, 2003

Rob---Amen to that.

John Co---Yes, it was the The Nashville Network

Alex Spindler · Apr 16, 2003

Considering that the more female themed channel is Oxygen, I would think the male themed channel would be Methane.

Charles J P · Apr 16, 2003

This IS a joke right? Spike? That is the most retarded name I have ever heard since PWC Consulting tried to change their name to Monday.

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