AMAZING Honda Ad (1 Viewer)

Jason_H · Apr 14, 2003

Do yourself a favor, check out this ad:

Honda "Cog" ad

The story behind it is here:

Lights! Camera! Retake!

It took 606 takes!

MickeS · Apr 14, 2003

That's one cool piece of artistry.

Thanks for the article too (including the explanation for how the wheels roll UP), in this day and age I would have just assumed the whole thing was computer generated.

/Mike

Scott L · Apr 14, 2003

It's all coMpUtaR!!!11111

Actually that's one of the coolest commercials I seen, & it's in widescreen! When can we start seeing it on TV?

Thanks Jason!

Jason_H · Apr 14, 2003

I think it is actually running currently in Europe, but it should be spreading world-wide soon. Allegedly, if you live in the UK there is a number you can call and Honda will send you a DVD of the ad. Kind of like what BMW has done with their "movie" ads. I hope Honda of America does the same thing, but I'm not holding my breath.

Vince Maskeeper · Apr 14, 2003

I really do find it hard to believe that it wasn't mostly digital. The cmaera moves and some of the elements (like the look of the water, the rotation of the first cog at the opening, the way the car's momentum at the end comes to a hault, the flight of certain objects) just screams digital.

Weird.

-Vince

Jason_H · Apr 14, 2003

I really do find it hard to believe that it wasn't mostly digital. The cmaera moves and some of the elements (like the look of the water) just screams digital.

Heh...read the article. I don't know why they would bother to make the stuff up. It would be too easy to discredit them.

Click to expand...

Cam S · Apr 14, 2003

That is just the coolest looking ad I have ever seen, what a job!! The car is also dam nice looking too!

Vince Maskeeper · Apr 14, 2003

I did read the article. I'm sure it's real- it just looks awful fake. While I'm sure they did the things they claim they did, there is nothing really "proving" it beyond an article sharing second hand stories.

I'd love to see some behind the scenes video of bad takes.

-Vince

Vince Maskeeper · Apr 14, 2003

PS: According to this: http://www.dailyrecord.co.uk/news/pa...ine=TAKE%20606

There was one digital cheat, joing 2 halves of the production (the whole thing wouldn't fit on one stage).

It already seems there are conflicting stories on exactly how this was done.

-Vince

Jason_H · Apr 14, 2003

Oops...I actually did see the article about the one effect they did, I meant to include that! Anyway.

Bob Movies · Apr 14, 2003

That was amazing! What wonderful kinetic art.

I read that "Cog" is based on "The Way Things Go", a 30 minute piece of kinetic art done by Peter Fischli and David Weiss. A university professor of mine showed the video to my class, and it was breathtaking!

You can see a clip of the piece that inspired cog (and buy a copy of it on DVD) below:

http://www.tcfilm.ch/lauf_txt_e.htm

Does anyone have any more info on getting a DVD copy of Cog? I'd really like one! Or, if the DVD isn't available outside North America, does anyone have a link to a high-resolution download?

Bob

MikeM · Apr 14, 2003

That was really, really cool.

Thanks for the link...Rube Goldberg would be proud.

brentl · Apr 14, 2003

Why don't they bring a car that nice to Canada?? Instead we get a bland 4 door.

2 door looks good though!

Goo

BrettB · Apr 14, 2003

Well, the video I watched was pretty poor quality, but those wheels going up the ramp looked totally fake.

I'm betting it's "mostly fake".

Jason_H · Apr 14, 2003

Well, the video I watched was pretty poor quality, but those wheels going up the ramp looked totally fake.

From the linked article:

"At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward."

Click to expand...

Lee L · Apr 15, 2003

The tire thing is probably the easiest part to pull off out of the entire setup. Just tape the weight up inside the tire, make sure the heavy spot is up top, bump it and boom, the tire will roll at least half way around.

Chuck C · Apr 15, 2003

unfrigginbelievable!

Danny R · Apr 16, 2003

the way the car's momentum at the end comes to a halt

Look at the floor. There is something that the back wheel strikes that brings it to a stop.

Home Theater

Entertainment & Streaming Content

Physical Media

Home Theater Equipment and Hardware

Other Diversions

Bargains and Classifieds

Home Theater Forum

Archives

AMAZING Honda Ad (1 Viewer)

Second Unit

Second Unit

Second Unit

Screenwriter

Second Unit

Stunt Coordinator

Screenwriter

Second Unit

Supporting Actor

Supporting Actor

Similar threads

Users who are viewing this thread

Sign up for our newsletter

and receive essential news, curated deals, and much more

Similar Threads

Forum statistics