Could the changing of the logo have to do with Warner Bros. no longer being a part of "Warner Communications Company"? Of course, for BULLITT, we still get the animated W-7 logo for Warner Bros/7 Arts. The Saul Bass-designed logo from the 70's works better for THE EXORCIST because its colors are bold red and black, just as the following red letters of the titles against the black background. The icy blue shield logo used instead is an incongruous substitute regardless of how attractive it is in and of itself - the color scheme of it is the complete opposite of the titles. But the Blu-ray presentation of this film and all of its supplements is as good as I could have hoped for.