TCL (The Creative Life), the third largest TV brand in the world (never heard of them before) announced their fall product line-up for the US. This starts with a 50" edge-lit LED 4K Ultra HD TV launching in September priced at $999 MSRP. Also their flagship 5510 LED HDTV series will be available for sale in August, with 40", 46", and 55" models. TCL is the leading brand in China and launched in the US in 2011. Who would buy a UHD for for $999 for a 50"? Anyone concerned with a brand that isn't well known yet?