I never really thought of selling a Blu-ray season for $20 as selling to the wealthy. You are using a consumer purchasing model where it doesn't belong. Using your model Super Bowl ads should be cheap after all these years with how long it has been around. I mean they sold to the wealthy so it should be in line with something I can afford now. In this scenario, music rights aren't being sold directly to a consumer but sold with the idea of someone else making money on it. Taking the Super Bowl scenario again, it's hard to justify charging the big dollars for use in a Super Bowl ad and then sell it on the cheap for a DVD release. Better to keep the price higher for potential big sales and lose out on the small ones. Better overall business. I wasn't either, but my take was that you were implying over time the price would become more reasonable "so to speak". I was pointing out that it's been 50 years for some of these songs (e.g., Wonder Years, China Beach), and apparently they are still being unreasonable with regards to their use. So when is this "time" going to come about. They've continued to fix things when the funds, resources, and sales support it. Twilight Zone and Start Trek (TOS) were continually being improved while still on DVD before the advent of Blu-ray. What I will say is that moving to HD for future syndication has been the bigger motivator. New DVD and Blu-ray releases just come with the territory.